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Worldwide and U.S. eReader 2012-2016 Forecast Update: December 2012

  • Published:
  • 25 Pages
  • IDC

This IDC Forecast Update forecasts and analyzes the worldwide ereader market by region. It supersedes Worldwide and U.S. eReader 2012-2016 Forecast Update: September 2012 (IDC #237352, October 2012). It includes shipment, revenue, and ASP data for the 2012-2016 forecast period as well as segmentation by consumer versus commercial adoption, WiFi-only versus 3G/4G support, and operating system (OS). eReaders, as exemplified by the Amazon Kindle, are slate form factor devices with epaper displays that are used to display consumer ebooks and periodicals.

Table of Contents


IDC Opinion


In This Forecast Update


  • Methodology

  • Situation Overview

Future Outlook

  • Forecast and Assumptions

  • Market Context

Essential Guidance

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  • Related Research

Table: Top 3 Assumptions for the Worldwide and U.S. eReader Market, 2012-2016

Table: Key Forecast Assumptions for the Worldwide and U.S. eReader Market, 2012-2016


Table: Worldwide eReader Shipments, 2010-2016 (M)


Table: Worldwide Consumer and Commercial eReader Shipments, 2010-2016 (M)


Table: Worldwide eReader Shipments by Operating System, 2010-2016 (M)


Table: Worldwide eReader Shipments by Connectivity Technology, 2010-2016 (M)


Table: Worldwide eReader Shipments by Region, 2010-2016 (M)


Table: Worldwide eReader Revenue by Region, 2010-2016 ($M)


Table: Worldwide eReader ASP by Region, 2010-2016 ($)


Table: U.S. Consumer and Commercial eReader Shipments, 2010-2016 (M)


Table: U.S. eReader Shipments by Operating System, 2010-2016 (M)


Table: U.S. eReader Shipments by Connectivity Technology, 2010-2016 (M)


Table: Worldwide eReader Shipments, 2010-2016: Comparison of October 2012 and December 2012 Forecasts (M)


Figure: Worldwide eReader Shipment Share by Vendor, 2011


Figure: Worldwide eReader Shipment Combined Share Through 3Q12 by Vendor


Figure: U.S. eReader Shipment Share by Vendor, 2011


Figure: U.S. eReader Shipment Combined Share Through 3Q12 by Vendor


Figure: Worldwide eReader Shipments, 2010-2016


Figure: Worldwide Consumer and Commercial eReader Shipments, 2010-2016


Figure: Worldwide eReader Shipments by Operating System, 2010-2016


Figure: Worldwide eReader Shipments by Connectivity Technology, 2010-2016


Figure: Worldwide eReader Shipments by Region, 2010-2016


Figure: Worldwide eReader Revenue by Region, 2010-2016


Figure: Worldwide eReader ASP by Region, 2010-2016


Figure: U.S. Consumer and Commercial eReader Shipments, 2010-2016


Figure: U.S. eReader Shipments by Operating System, 2010-2016


Figure: U.S. eReader Shipments by Connectivity Technology, 2010-2016


Figure: Worldwide eReader Shipments, 2010-2016: Comparison of October 2012 and December 2012 Forecasts


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