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U.S. Smartphone Pricing 1H13 Vendor Analysis

  • Published:
  • 27 Pages
  • IDC

This IDC study reviews smartphone pricing in the United States during 1H13. IDC analyzes no-commitment prices, pricing on a two-year contract, and pricing after incentives through the perspectives of different operating systems, smartphone vendors, and mobile operators.

"Pricing has been, and continues to be, one of the leading factors when choosing a new smartphone," says Ramon Llamas, research manager with IDC's Mobile Phones team. "The data shows decline since the start of the year, even when multiple vendors have released new flagship models to the market. At the same time, vendors and carriers must be mindful of pricing smartphones too low, lest they be considered lower quality to go along with the low price. This puts carriers and vendors in a challenging position - How low can smartphones be priced, especially as the U.S. market moves toward more and more high-end devices? To this end, IDC recommends that carriers experiment with price along a number of vectors, including subsidies, bundling, and data plan pricing."

Table of Contents


IDC Opinion


In This Study


Situation Overview


Future Outlook


Essential Guidance


  • Experiment with Pricing

  • Experiment with Subsidies

  • Experiment with Bundles

Learn More

  • Related Research

  • Synopsis

Table: U.S. Average Smartphone Price, January 15 to June 30, 2013 ($)

Table: U.S. Average Smartphone Price by Operating System, January 15 to June 30, 2013 ($)


Table: U.S. Average Smartphone Price by Smartphone Vendor, January 15 to June 30, 2013 ($)


Table: U.S. Average Smartphone Price by Mobile Operator, January 15 to June 30, 2013


Figure: U.S. Average Smartphone Price, January 15 to June 30, 2013


Figure: U.S. Average Smartphone No-Commitment Pricing by Operating System, January 15 to June 30, 2013


Figure: U.S. Average Smartphone Two-Year Pricing by Operating System, January 15 to June 30, 2013


Figure: U.S. Average Smartphone Pricing After Incentives by Operating System, January 15 to June 30, 2013


Figure: U.S. Average Smartphone No-Commitment Pricing by Vendor, January 15 to June 30, 2013


Figure: U.S. Average Smartphone Two-Year Pricing by Vendor, January 15 to June 30, 2013


Figure: U.S. Average Smartphone Pricing After Incentives by Vendor, January 15 to June 30, 2013


Figure: U.S. Average Smartphone No-Commitment Pricing by Mobile Operator, January 15 to June 30, 2013


Figure: U.S. Average Smartphone Two-Year Pricing by Mobile Operator, January 15 to June 30, 2013


Figure: U.S. Average Smartphone Pricing After Incentives by Mobile Operator, January 15 to June 30, 2013


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