This IDC study reviews smartphone pricing in the United States during 2H12. IDC analyzes no-commitment prices, pricing on a two-year contract, and pricing after incentives through the perspectives of different operating systems, smartphone vendors, and mobile operators.
"Pricing has been, and continues to be, one of the leading factors when choosing a new smartphone," says Ramon Llamas, senior research analyst with IDC's Mobile Phone Technology and Trends team. "Apple is clearly the leader, with prices higher than the overall average and holding steady throughout the quarter. But we've noticed numerous vendors experiencing price changes, both up and down, based on their developing strategies and product portfolios. In addition, the differences among carriers suggest significant trends for their smartphone partners."
Table of Contents
Table of Contents
IDC Opinion
In This Study
Situation Overview
Future Outlook
Essential Guidance
Experiment with Pricing
Experiment with Subsidies
Experiment with Bundles
Learn More
Related Research
Synopsis
Table: U.S. Average Smartphone Prices, July 15 to December 30, 2012 ($)
Table: U.S. Average Smartphone Price by Operating System, July 15 to December 30, 2012 ($)
Table: U.S. Average Smartphone Price by Smartphone Vendor, July 15 to December 30, 2012 ($)
Table: U.S. Average Smartphone Price by Mobile Operator, July 15 to December 30, 2012 ($)
Figure: U.S. Average Smartphone Prices, July 15 to December 30, 2012
Figure: U.S. Average Smartphone No-Commitment Pricing by Operating System, July 15 to December 30, 2012
Figure: U.S. Average Smartphone Two-Year Pricing by Operating System, July 15 to December 30, 2012
Figure: U.S. Average Smartphone Pricing After Incentives by Operating System, July 15 to December 30, 2012
Figure: U.S. Average Smartphone No-Commitment Pricing by Vendor, July 15 to December 30, 2012
Figure: U.S. Average Smartphone Two-Year Pricing by Vendor, July 15 to December 30, 2012
Figure: U.S. Average Smartphone Pricing After Incentives by Vendor, July 15 to December 30, 2012
Figure: U.S. Average Smartphone No-Commitment Pricing by Mobile Operator, July 15 to December 30, 2012
Figure: U.S. Average Smartphone Two-Year Pricing by Mobile Operator, July 15 to December 30, 2012
Figure: U.S. Average Smartphone Pricing After Incentives by Mobile Operator, July 15 to December 30, 2012
U.S. Smartphone Pricing 2H12 Vendor Analysis published by IDC in February 22, 2013. This report consists of Pages: 25 and the price starts from US $ 3500.
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