This IDC study provides market intelligence details for salesforce.com, covering the first calendar quarter of 2012, with historical reference points included throughout. Data on financial performance, sales highlights, and recent acquisitions sets the stage for a detailed examination of select products and distribution models.
"Salesforce.com continues to expand its functionality in the contact center/customer service market, marketing heavily in that space. Currently, with only approximately 12% of the SFA market, salesforce.com has substantial upside for expansion." - Mary Wardley, VP, Enterprise Applications and CRM Software
Table of Contents
Table of Contents
IDC Opinion
In This Study
Methodology
Situation Overview
Company Strategy and Financial Overview
Salesforce.com's Strategy
Financial Performance*
Vertical Percentage Model
Recent Customers and Contracts*
Business Applications Product Strategy
Applications - CRM Strategy
4Q11 Significant Events*
3Q11 Significant Events
CRM Releases*
Spring 2012
Highlights
Update from Dreamforce 2010 and the Winter 2011 Releases
Sales Cloud
Service Cloud
Mobile
Update from Dreamforce 2011 and Winter 2012 Releases
Focus on the Social Enterprise
Social Roadmap
Summer 2010 Release - June 2010
Applications - ERP Strategy*
Applications - Collaboration Strategy
Platform Strategy
Applications - SaaS Strategy
Licensing Strategy*
Salesforce.com Social Enterprise Agreement
Channel Strategy*
Partner Programs*
Cloud Alliance Partner Program*
Force.com VAR Program*
Cloud Alliance Partner Tiers and Membership*
Registered Partner
Select Partner
Premier Partner
Partner Management
Membership Benefits
ISV Partner Program*
Partner Communities
Application Marketplace*
Future Outlook
Essential Guidance
Learn More
Related Research
Synopsis
Table: Salesforce.com Revenue by Functional Application Area, 2008-2010 ($M)
Table: Salesforce.com Revenue Share by Vertical Industry
Table: Sales Cloud Product Editions
Table: Service Cloud Product Editions
Table: Data.com Product Editions
Table: Chatter Product Editions
Table: Force.com Product Editions
Figure: Worldwide Estimated Salesforce.com Software Revenue Share by Channel Split
IDC Competitive Market Insight: Salesforce.com Calendar 1Q12 Update published by IDC in May 18, 2012. This report consists of Pages: 25 and the price starts from US $ 4500.
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