This IDC study examines the U.S. mobile consumer services market and focuses specifically on the adoption of mobility by consumers. The analysis in this study includes the following:
- A discussion of recent trends in the U.S. mobile consumer services market
- Forecasts of consumer subscribers, revenue, and ARPU for 2013-2017
- An examination of market characteristics and guidance for mobile operators to leverage the growth opportunities in the five-year forecast period
"Growth in the U.S. mobile consumer services market is slowing, forcing operators to develop innovative services to win subscribers," says John Weber, associate research analyst, IDC. "Consumers are active on smartphones and tablets in both personal and business environments, and operators must employ strategies to support both segments of mobility."