This IDC study examines the U.S. mobile consumer services market and focuses specifically on the adoption of mobility by consumers. The analysis in this study includes the following:
"The consumer subscriber base has been slowing due to rising penetration rates as well as a shift toward discount plans offered through employers," says Brian Haven, senior research analyst, U.S. Mobile Consumer Services at IDC. "As a result, operators need to be creative in the way they drive growth in their consumer base through more provocative plan offerings, tablets, and other connected devices and advanced capabilities such as VoLTE."