This IDC study examines existing TV services for annual and medium-term strategic planning. Its purpose is to help marketers, business analysts, and product managers validate decisions and make course corrections if necessary. The document includes an industry update and subscription and spending forecasts. Guidance focuses on creative business development opportunities that not only differentiate TV platforms but also leverage talent in acquired media - namely experience with vetting, promotion, and DRM.
"The best defence is a good offence. For years, the print, music, and movie industries have been under siege of the Web. Yet TV service providers have very unique consumer relationships that, if built upon with taste, could make TV subscriptions irreplaceable, keeping substitution manageable and countering Apple's war chest," writes Tim Tang, analyst, Consumer Communications and Mobile Computing, at IDC Canada.
Table of Contents
Table of Contents
IDC Opinion
In This Study
Methodology
Situation Overview
Analog Cable
Digital Cable
Satellite
IPTV
Future Outlook
Forecast and Assumptions
Analog Cable
Digital Cable
Satellite
IPTV
Alternatives
Strategy
Assumptions
Market Context
Essential Guidance
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Related Research
Synopsis
Table: Canadian Consumer TV Services Subscriptions, 2011-2016 (000)
Table: Canadian Consumer TV Services Spending, 2011-2016 (C$M)
Table: Top 3 Assumptions for the Canadian Consumer TV Services Market, 2012-2016
Table: Key Forecast Assumptions for the Canadian Consumer TV Services Market, 2012-2016
Table: Canadian Consumer TV Services Revenue, 2007-2016: Comparison of May 2011 and June 2012 Forecasts (C$M)
Figure: Canadian Consumer TV Services Revenue, 2007-2016: Comparison of May 2011 and June 2012 Forecasts (C$M)
Canadian Consumer TV Services 2012-2016 Forecast published by IDC in June 5, 2012. This report consists of 27 Pages and the price starts from US $ 4500.
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