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Mobile Solutions' Opportunities in Western European Vertical Markets

  • Published:
  • 44 Pages
  • IDC

This IDC study investigates mobile opportunities in Western European vertical markets through the analysis of vertical markets' demographic structure and customer orientation and mobile solutions' readiness by vertical market.

For this second point, the study leverages results from the IDC's European Vertical Markets Survey. This survey was finalized in September 2011 and covers the top 5 Western European countries (France, Germany, Italy, the U.K., and Spain). 2,044 Western European companies with 20+ employees were interviewed with the purpose of understanding 2012 vertical markets' IT spending directions, solution priorities, investment plans, adoption of new technologies and mobility, role of IT within the organization, and customer satisfaction.

This particular study analyses vertical markets' results on:

  • Adoption of mobile users' devices (including BlackBerry, iPhone, iPad and other tablets, and other smartphones)
  • Employee penetration of mobile devices
  • Adoption and plans of adoption by year-end 2013 for different mobile solution areas (with details for mobile application platform, mobile device management, mobile native applications for external usage, mobile native applications for internal usage, extension of on-premises corporate applications to mobile devices)
  • Mobile software investments and structure of license fees for mobile native applications for internal usage and extension of on-premises corporate applications to the mobile environment

The study also provides vertical markets forecast for total smartphones and tablets in total Western Europe, consistent with data published in IDC's Black Book 4Q11.

"By the end of 2013, more than 60% of companies in Western Europe will have adopted at least one mobile software solution. Telecom/media, finance, utilities/oil and gas, and government will stand out for adoption rates, but strong opportunities are evident across all vertical markets," said Giuliana Folco, research vice president, IDC European Industry Solutions.

Table of Contents


IDC Opinion


In This Study


Situation Overview


  • Demographics Define the Natural Mobility Orientation of Vertical Markets

  • Customer-Orientation Calls for Different Mobility Opportunities

  • IT Sophistication and Needs Describe Mobile Solutions' Opportunities

    • Mobile Users' Devices in Vertical Markets

    • Vertical Markets' Mobile Solutions Areas: Mobile Application Platform, Mobile Device Management, and Mobile Applications

    • Vertical Markets' Investments in Mobility Software

Future Outlook

  • The Demographic Evolution

  • The Mobile User Device Outlook

  • The Evolution of Mobile Solutions

  • The Outlook for Mobility Software Investment

Essential Guidance

  • The Mobility Orientation of the Different Vertical Industries from a Pure Demographic Perspective (Measured As Penetration of Mobile Workers on Total Workers)

  • The Customer Orientation of the Different Vertical Industries to Assess if They Address the Broad Consumer Space, Local Markets, or B2B Opportunities

  • The IT Mobility Readiness of the Different Vertical Industries to Understand the Propensity to Invest in Mobile Solutions in the Short-Medium Term

Learn More

  • Related Research

  • Appendix

    • Methodology

      • Smartphones and Tablets Forecast

      • Mobility Survey Results

    • Definitions

      • Mobile Workers

      • Smartphones

      • Media Tablets

      • Mobile Application Platform

      • Mobile Device Management

      • Mobile Applications

    • ISCO 88: Classification of Occupations

      • Major Group 1: Legislators, Senior Officials, and Managers

      • Major Group 2: Professionals

      • Major Group 3: Technicians and Associate Professionals

      • Major Group 4: Clerks

      • Major Group 5: Service Workers and Shop and Market Sales Workers

      • Major Group 6: Skilled Agricultural and Fishery Workers

      • Major Group 7: Craft and Related Trade Workers

      • Major Group 8: Plant and Machine Operators and Assemblers

      • Major Group 9: Elementary Occupations

      • Major Group 0: Armed Forces

    Synopsis

Table: Western Europe Vertical Markets Employment by Occupation Type (%)

Table: Western Europe Vertical Markets Customer Reach


Table: Western Europe Vertical Markets Adoption of Mobile Devices (% of Respondents)


Table: Western Europe Vertical Markets Percentage of Companies with More Than One Mobile Device and Average Number of Devices


Table: Western European Vertical Markets Mobile Users' Device Adoption Picture


Table: Western Europe Vertical Markets Adoption and Plans of Adoption of Mobile Application Platforms, Mobile Device Management, and Mobile Applications (%)


Table: Western Europe Vertical Markets Structure of License Fees for Mobile Native Applications for Internal Usage (%)


Table: Western Europe Vertical Markets Structure of License Fees for the Extension of On-Premises Corporate Applications to the Mobile Environment (%)


Table: Western Europe Vertical Markets Spending in Smartphones and Tablets, 2011, 2012, and 2015 ($M)


Figure: Western Europe Vertical Markets Employment


Figure: Western Europe Vertical Markets Adoption of at Least One Mobile Device


Figure: Western Europe Vertical Markets BlackBerry Adoption versus iPhone Adoption


Figure: Western Europe Vertical Markets Percentage of Employees Using Mobile Devices for Business Purposes


Figure: Western Europe Mobile Solutions Adoption and Plans


Figure: Western Europe Vertical Markets Mobile Solutions Adoption and Plans


Figure: Vertical Markets Spending on Mobility Software on Total External Software Spending


Figure: Vertical Markets Adoption of at Least One Mobile Solution by Year-End 2013


Figure: Vertical Markets Adoption of Mobile Application Platforms by Year-End 2013


Figure: Vertical Markets Adoption of Mobile Device Management by Year-End 2013


Figure: Vertical Markets Adoption of Native Mobile Applications for External Usage by Year-End 2013


Figure: Vertical Markets Adoption of Native Mobile Applications for Internal Usage by Year-End 2013


Figure: Vertical Markets Extension of Corporate Applications to the Mobile Environment by Year-End 2013


Figure: Vertical Markets Outlook for Mobility Software Spending by Year-End 2013


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