This IDC study investigates mobile opportunities in Western European vertical markets through the analysis of vertical markets' demographic structure and customer orientation and mobile solutions' readiness by vertical market.
For this second point, the study leverages results from the IDC's European Vertical Markets Survey. This survey was finalized in September 2011 and covers the top 5 Western European countries (France, Germany, Italy, the U.K., and Spain). 2,044 Western European companies with 20+ employees were interviewed with the purpose of understanding 2012 vertical markets' IT spending directions, solution priorities, investment plans, adoption of new technologies and mobility, role of IT within the organization, and customer satisfaction.
This particular study analyses vertical markets' results on:
The study also provides vertical markets forecast for total smartphones and tablets in total Western Europe, consistent with data published in IDC's Black Book 4Q11.
"By the end of 2013, more than 60% of companies in Western Europe will have adopted at least one mobile software solution. Telecom/media, finance, utilities/oil and gas, and government will stand out for adoption rates, but strong opportunities are evident across all vertical markets," said Giuliana Folco, research vice president, IDC European Industry Solutions.
Demographics Define the Natural Mobility Orientation of Vertical Markets
Customer-Orientation Calls for Different Mobility Opportunities
IT Sophistication and Needs Describe Mobile Solutions' Opportunities
Mobile Users' Devices in Vertical Markets
Vertical Markets' Mobile Solutions Areas: Mobile Application Platform, Mobile Device Management, and Mobile Applications
Vertical Markets' Investments in Mobility Software
The Demographic Evolution
The Mobile User Device Outlook
The Evolution of Mobile Solutions
The Outlook for Mobility Software Investment
The Mobility Orientation of the Different Vertical Industries from a Pure Demographic Perspective (Measured As Penetration of Mobile Workers on Total Workers)
The Customer Orientation of the Different Vertical Industries to Assess if They Address the Broad Consumer Space, Local Markets, or B2B Opportunities
The IT Mobility Readiness of the Different Vertical Industries to Understand the Propensity to Invest in Mobile Solutions in the Short-Medium Term
Smartphones and Tablets Forecast
Mobility Survey Results
Mobile Application Platform
Mobile Device Management
ISCO 88: Classification of Occupations
Major Group 1: Legislators, Senior Officials, and Managers
Major Group 2: Professionals
Major Group 3: Technicians and Associate Professionals
Major Group 4: Clerks
Major Group 5: Service Workers and Shop and Market Sales Workers
Major Group 6: Skilled Agricultural and Fishery Workers
Major Group 7: Craft and Related Trade Workers
Major Group 8: Plant and Machine Operators and Assemblers
Major Group 9: Elementary Occupations
Major Group 0: Armed Forces