This IDC study investigates mobile opportunities in Western European vertical markets through the analysis of vertical markets' demographic structure and customer orientation and mobile solutions' readiness by vertical market.
For this second point, the study leverages results from the IDC's European Vertical Markets Survey. This survey was finalized in September 2011 and covers the top 5 Western European countries (France, Germany, Italy, the U.K., and Spain). 2,044 Western European companies with 20+ employees were interviewed with the purpose of understanding 2012 vertical markets' IT spending directions, solution priorities, investment plans, adoption of new technologies and mobility, role of IT within the organization, and customer satisfaction.
This particular study analyses vertical markets' results on:
Adoption of mobile users' devices (including BlackBerry, iPhone, iPad and other tablets, and other smartphones)
Employee penetration of mobile devices
Adoption and plans of adoption by year-end 2013 for different mobile solution areas (with details for mobile application platform, mobile device management, mobile native applications for external usage, mobile native applications for internal usage, extension of on-premises corporate applications to mobile devices)
Mobile software investments and structure of license fees for mobile native applications for internal usage and extension of on-premises corporate applications to the mobile environment
The study also provides vertical markets forecast for total smartphones and tablets in total Western Europe, consistent with data published in IDC's Black Book 4Q11.
"By the end of 2013, more than 60% of companies in Western Europe will have adopted at least one mobile software solution. Telecom/media, finance, utilities/oil and gas, and government will stand out for adoption rates, but strong opportunities are evident across all vertical markets," said Giuliana Folco, research vice president, IDC European Industry Solutions.
Table of Contents
Table of Contents
IDC Opinion
In This Study
Situation Overview
Demographics Define the Natural Mobility Orientation of Vertical Markets
Customer-Orientation Calls for Different Mobility Opportunities
IT Sophistication and Needs Describe Mobile Solutions' Opportunities
Mobile Users' Devices in Vertical Markets
Vertical Markets' Mobile Solutions Areas: Mobile Application Platform, Mobile Device Management, and Mobile Applications
Vertical Markets' Investments in Mobility Software
Future Outlook
The Demographic Evolution
The Mobile User Device Outlook
The Evolution of Mobile Solutions
The Outlook for Mobility Software Investment
Essential Guidance
The Mobility Orientation of the Different Vertical Industries from a Pure Demographic Perspective (Measured As Penetration of Mobile Workers on Total Workers)
The Customer Orientation of the Different Vertical Industries to Assess if They Address the Broad Consumer Space, Local Markets, or B2B Opportunities
The IT Mobility Readiness of the Different Vertical Industries to Understand the Propensity to Invest in Mobile Solutions in the Short-Medium Term
Learn More
Related Research
Appendix
Methodology
Smartphones and Tablets Forecast
Mobility Survey Results
Definitions
Mobile Workers
Smartphones
Media Tablets
Mobile Application Platform
Mobile Device Management
Mobile Applications
ISCO 88: Classification of Occupations
Major Group 1: Legislators, Senior Officials, and Managers
Major Group 2: Professionals
Major Group 3: Technicians and Associate Professionals
Major Group 4: Clerks
Major Group 5: Service Workers and Shop and Market Sales Workers
Major Group 6: Skilled Agricultural and Fishery Workers
Major Group 7: Craft and Related Trade Workers
Major Group 8: Plant and Machine Operators and Assemblers
Major Group 9: Elementary Occupations
Major Group 0: Armed Forces
Synopsis
Table: Western Europe Vertical Markets Employment by Occupation Type (%)
Table: Western Europe Vertical Markets Customer Reach
Table: Western Europe Vertical Markets Adoption of Mobile Devices (% of Respondents)
Table: Western Europe Vertical Markets Percentage of Companies with More Than One Mobile Device and Average Number of Devices
Table: Western European Vertical Markets Mobile Users' Device Adoption Picture
Table: Western Europe Vertical Markets Adoption and Plans of Adoption of Mobile Application Platforms, Mobile Device Management, and Mobile Applications (%)
Table: Western Europe Vertical Markets Structure of License Fees for Mobile Native Applications for Internal Usage (%)
Table: Western Europe Vertical Markets Structure of License Fees for the Extension of On-Premises Corporate Applications to the Mobile Environment (%)
Table: Western Europe Vertical Markets Spending in Smartphones and Tablets, 2011, 2012, and 2015 ($M)
Figure: Western Europe Vertical Markets Employment
Figure: Western Europe Vertical Markets Adoption of at Least One Mobile Device
Figure: Western Europe Vertical Markets BlackBerry Adoption versus iPhone Adoption
Figure: Western Europe Vertical Markets Percentage of Employees Using Mobile Devices for Business Purposes
Figure: Western Europe Mobile Solutions Adoption and Plans
Figure: Western Europe Vertical Markets Mobile Solutions Adoption and Plans
Figure: Vertical Markets Spending on Mobility Software on Total External Software Spending
Figure: Vertical Markets Adoption of at Least One Mobile Solution by Year-End 2013
Figure: Vertical Markets Adoption of Mobile Application Platforms by Year-End 2013
Figure: Vertical Markets Adoption of Mobile Device Management by Year-End 2013
Figure: Vertical Markets Adoption of Native Mobile Applications for External Usage by Year-End 2013
Figure: Vertical Markets Adoption of Native Mobile Applications for Internal Usage by Year-End 2013
Figure: Vertical Markets Extension of Corporate Applications to the Mobile Environment by Year-End 2013
Figure: Vertical Markets Outlook for Mobility Software Spending by Year-End 2013
Mobile Solutions' Opportunities in Western European Vertical Markets published by IDC in June 28, 2012. This report consists of Pages: 44 and the price starts from US $ 7000.
