This IDC Buyer Case Study focuses on Kindred Healthcare's journey and partnership with Appirio and salesforce.com in designing, developing, and implementing a mobile cloud CRM solution to transform the way its clinical liaisons (CLs) (sales) engage with physician and patient clients and prospects. Strategy, challenges, successes, lessons learned, and a glimpse into next steps highlight the significance of how mobile technologies can transform and enrich the complete healthcare sales life-cycle experience, moving CRM from a system of record to a true system of engagement.
Table of Contents
Table of Contents
IDC Opinion
In This Buyer Case Study
Situation Overview
Organization Overview
Challenges and Solution
Results
Future Direction
Essential Guidance
Advice to Vendors
Advice to End Users
Learn More
Related Research
Table: Buyer Case Study Capsule
Figure: Sample Screen from Kindred's Mobile Cloud CRM Application
Kindred Healthcare: Better Content Distribution and Closed-Loop Marketing with Help from Appirio and Salesforce.com published by IDC in July 2, 2012. This report consists of Pages: 10 and the price starts from US $ 3500.
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