This Buyer Case Study is based on a conversation IDC had with Anuj Khanna Sohum, the founder and chairman of Affle, a mobile media company. This conversation focused on how the company uses social media for recruitment, internal communications, collaboration, and client engagement/ customer care. This study, in turn, contains key takeaways for other companies to consider when leveraging social media for business operations and activities.
Table of Contents
Table of Contents
IDC Opinion
In This Buyer Case Study
Situation Overview
Organization Overview
Challenges and Solution
Results
Essential Guidance
Learn More
Related Research
Buyer Conversations: How a Mobile Media Company Leverages Social Media for Recruitment, Internal Communication and Customer Engagement published by IDC in July 12, 2012. This report consists of Pages: 6 and the price starts from US $ 3500.
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