This IDC Insight discusses the beginning of a new exploration by IDC of a critical organizational partnership between the CMO and the CIO. The rise of digital business, social networking, and marketing automation strategies has moved from experimental to mainstream practices, and these business pressures now demand central attention within the overall IT agenda.
Note: All numbers in this document may not be exact due to rounding.
Table of Contents
Table of Contents
IDC Opinion
In This Insight
Situation Overview
The Rise of Marketing Automation Technology
The CMO's Agenda
The CIO's Agenda
A Suggested CMO + CIO Dialog
The Marketing Operations Role and the Customer Data Czar
Essential Guidance
FUTURE OUTLOOK
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Related Research
Figure: IDC's Four Stages of Data-Driven Digital Marketing
Figure: Key Metrics for Data-Driven Digital Marketing
Figure: IDC's Definition of Marketing Operations
Figure: Implementing Data-Driven Digital Marketing
Emerging Issues: The New CMO + CIO Dialog: Building a Productive Relationship published by IDC in August 10, 2012. This report consists of Pages: 10 and the price starts from US $ 2500.
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