This IDC study presents storage technology usage across the Asia/Pacific (excluding Japan) or APEJ market, which is still very tactical. Rather than considering what the information residing with the stored data are, and how easy it can be to access this information, storage management teams appear to be focused on managing technology, and even then, with outdated and inefficient processes. The adoption rates and future interest in such clear efficiency technologies as data-de-duplication, thin provisioning, and server virtualization are incredibly low, regardless of country, organization size, and vertical.
"Based on the results of IDC's Asia/Pacific Continuum Study, 2012, it would appear that storage management is simply not considered as seriously as, say, networking or computing platform strategy. Based on what the market is discussing with regard to the value of Big Data, it appears that many organizations in Asia will find that their underlying storage systems are a huge barrier to achieving the kind of success that many Big Data marketers are promising. This does, of course, present a great opportunity for vendors and channel partners alike, and those that can turn the education investments into revenue dollars will benefit from a strong revenue stream in these areas over the coming years," says Simon Piff, associate vice president, Storage, IDC Asia/Pacific.