Market Research Report

European End-User Software Trends 2012: Mobile and Social Enterprise Applications

cover Published by IDC
Published Product code 257306
Content info Pages: 16
Price

Introduction

This IDC study examines how far European IT decision makers are with mobile IT access and what their attitudes are with respect to the so-called social Web. This end-user information is based on an IDC survey of 700 European organizations' IT decision makers from small, midsize, and large European organizations. This study presents the survey results related to social software and the social Web and interprets these results in an enterprise application context. The results are furthermore examined by country, industry, and organization size.

"Current mobile IT access in Europe is overwhelmingly driven by access to email, calendar, and Web browsing. However, when it comes to providing mobile access to transactional and analytical enterprise applications, approximately one in ten organizations has made progress today. The survey also points to limited adoption of BYOD with only one in ten European organizations supporting some sort of BYOD policy among employees. However, we expect mobile device and BYOD adoption to strongly increase in the coming years," said Anders Munk Ebbesen, IDC research manager, Nordic Software.

Table of Contents

Table of Contents


IDC Opinion



In This Study


  • Methodology

Situation Overview

  • Two-Thirds of European Organizations Attach Importance to Mobile Information Access

  • Mobile Access Today Evolves Around Email, Calendar, and Contacts

  • One in Ten European Organizations Has Some Form of BYOD

  • A Clear Majority of European Organizations See Business Potential in Social Networks

  • Confidence in Impact of Social Web Increased Compared with 2011, But Concerns Are Also on the Rise

  • Six in Every Ten Attach Importance to Social Media Initiatives

  • Planned Investments to Support Stronger Presence in Social Media Driven by Consumer-Oriented Businesses and the Public Sector

Future Outlook

  • The PC-Less Employee

  • Social Networks and the Customer Experience

Essential Guidance

  • Vendor Advice

  • End-User Advice

Learn More

  • Related Research

  • Synopsis

Figure: Respondents by Country/Region

Figure: Respondents by Vertical Industry


Figure: Respondents by Employee Band


Figure: Importance of Delivering Information to Mobile Devices


Figure: Mobile Device Access to Solutions


Figure: Mobile Security Approach in Your Organization


Figure: Effects of Social Web in the Organization


Figure: Effects of Social Web in the Organization Comparison, 2011 and 2012


Figure: Importance of Social Media Initiatives


Figure: Stronger Presence in Social Networks such as Facebook


European End-User Software Trends 2012: Mobile and Social Enterprise Applications published by IDC in December 11, 2012. This report consists of Pages: 16 and the price starts from US $ 4500.

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