IDC's Beyond the Box PC Survey Reveals Attitudes on the Consumer Printing Market Opportunity

This publication has been discontinued on September 9, 2011.

Introduction

Abstract

This IDC study, based on IDC' s Beyond the Box PC Survey, explores the buying habits of U.S. consumers when they are purchasing accessories for their PC. The theory was that consumers' PC purchases often present upsell opportunities for related accessory items. While the collection of products that could be sold with a PC is large, this analysis focuses on the relationship between PCs and printer/MFP devices. Specifically, the study examines:

• PC and printer/MFP bundling
• When is the printer/MFP purchased — same time as the PC or some post–PC purchase period
• Price paid for the printer/MFP
• Presence of a home network and how the Internet is accessed

"While consumers may not always purchase a printer or MFP with a new PC, our survey results reveal significant insight into the bundling practices, purchasing/pricing trends, and home networking penetration that shape the opportunity for consumer printing devices," says Sahaja Sarathy, senior analyst for IDC' s Hardcopy Peripherals Group.

Table of Contents

• IDC Opinion
• In This Study
• Methodology
• Situation Overview
• Bundling Printers/MFPs with PCs
• If Not Bundled, Was the Printer/MFP Purchased at the Same Time as the PC or Later?
• Price Paid for Printer/MFP
• Printer/MFP Channel Preferences
• Home Network Penetration
• Respondent Demographics
• Future Outlook
• Essential Guidance
• Learn More
• Related Research
• Synopsis
• Table: Printer/MFP Bundled with PC Purchase by Gender and Age Group
• Table: Timing of MFP/Printer Purchase Versus PC Purchase by Gender and Age Group
• Table: Printer/MFP Pricing and Channel Used for Purchase by Gender and Age Group
• Table: Type of Home Network Connection by Gender and Age Group
• Table: Methods of Connection Used for Accessing the Internet by Gender and Age Group
• Table: Number of People Residing at Home Location by Gender and Age Group
• Table: Annual Gross Household Income by Gender and Age Group
• Table: Employment Status by Gender and Age Group
• Table: State of Residence by Gender and Age Group

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