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Market Research Report
Software as a Service 2009: Customer Relationship Management End-User Study
| Published by |
IDC |
| Published |
July, 2009 |
Product code |
98705 |
| Content info |
Pages: 20 |
| Price |
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This publication has been discontinued on September 9, 2011.
Abstract
This IDC study is based on a section of the
Asia/Pacific Software Survey, 2009, in which IDC interviewed key executives
in Asia/Pacific (excluding Japan) or APEJ to find out the
sentiments and adoption plans associated with customer relationship management (CRM)
software-as-a-service (SaaS) solutions. This study aims to find familiarity of
the respondents with SaaS and the benefits that are associated
with using SaaS. This study also deeps dive into the
CRM applications.
"A large percentage of respondents in Australia are not
familiar with SaaS, unlike in the People' s Republic of China
(PRC) which has the highest number of respondents that are
familiar with SaaS and are currently using or subscribing it
for some of their software solutions," says Sheila Lam, senior
market analyst, Enterprise Applications, IDC Asia/Pacific. "On a geographical analysis,
developing countries like India and the PRC indicated a higher
interest to migrate their on-premise applications to SaaS. However, concerns
on security, performance, and licensing methodology are hindering organizations from
implementing SaaS solutions," she adds.
Table of Contents
- IDC Opinion
- In This Study
- Situation Overview
- Current Involvement of Software as a Service
- Benefits of Software as a Service
- Future Outlook
- Deployment Plan for Customer Relationship Management Applications
- Essential Guidance
- Challenges to Taking the Leap for Software as a Service
- Decision-Making Process
- Learn More
- Related Research
- Synopsis
- Figure: Involvement of Organization in the Concept of Software as a Service by Country
- Figure: Involvement of Organization in the Concept of Software as a Service by Company Size
- Figure: Involvement of Organization in the Concept of Software as a Service by Vertical Industry
- Figure: Top Benefits Associated with Using Software as a Service by Country
- Figure: Top Benefits Associated with Using Software as a Service by Company Size
- Figure: Customer Relationship Management Deployment Plan over the Next 18 Months by Country
- Figure: Customer Relationship Management Deployment Plan over the Next 18 Months by Company Size
- Figure: Software-as-a Service Deployment Plan for Customer Relationship Management over the Next 18 Months by Vertical Industry
- Figure: Top Barriers to the Implementation of Software as a Service Within Organizations over the Next 18 Months by Country
- Figure: Decision Makers for Software-as-a-Service Solutions (Including Services) by Country
- Figure: Decision Makers for Software-as-a-Service Solutions (Including Services) by Company Size
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