U.S. Market for Hearing Aids and Audiology Devices 2010 (Includes Audiologist Survey)

This publication has been discontinued on February 8, 2012.

Below is the updated product.

Introduction

Abstract

The U.S. market for hearing aids and audiology devices was valued at over $5.2 billion in 2009. This market will exceed $7 billion by 2016. More than 90% of this market was accounted for by hearing aids alone.

The overall market for hearing aids and audiology devices includes:

• Hearing aids
• Bone-anchored hearing aids
• Cochlear implants
• Direct drive implants
• Otoacoustic emission analyzers
• Auditory brainstem response analyzers
• Audiometers
• Tympanometers
• Real ear analyzers
• Otoscopes
• Video otoscopes
• Hearing aid batteries.

The market potential is sizable as more than 40% of those diagnosed with hearing loss can be classified as having a moderate or severe impairment. This report also includes the results of a comprehensive survey of audiologists.

Within the for hearing aids and audiology devices market, companies such as GN Resound, Oticon, Phonak, Siemens and Starkey lead the market, among many others. This report provides a comprehensive and detailed analysis of market revenues by device type, market forecasts through 2016, unit sales, average selling prices, market drivers and limiters and a detailed competitive analysis, including manufacturer market shares and product portfolios.

Table of Contents

TABLE OF CONTENTS

LIST OF FIGURES

LIST OF CHARTS

EXECUTIVE SUMMARY

• 1.1 THE MARKET FOR HEARING DEVICES
• 1.2 HEARING AIDS BY STYLE
• 1.3 HEARING AIDS BY CIRCUIT
• 1.4 BONE ANCHORED HEARING AIDS
• 1.5 COCHLEAR IMPLANTS
• 1.6 DIRECT DRIVE IMPLANTS
• 1.7 OAE AND ABR ANALYZERS
• 1.8 AUDIOMETERS AND TYMPANOMETERS
• 1.9 REAL EAR ANALYZERS
• 1.10 OTOSCOPES
• 1.11 HEARING AID BATTERIES
• 1.12 AUDIOLOGIST SURVEY
• 1.13 COMPETITIVE ANALYSIS

RESEARCH METHODOLOGY

• 2.1 RESEARCH SCOPE
• 2.2 IDATA' S 9-STEP METHODOLOGY
  • Step 1: Project Initiation & Team Selection
  • Step 2: Prepare Data Systems and Perform Secondary Research
  • Step 3: Preparation for Interviews & Questionnaire Design
  • Step 4: Performing Primary Research
  • Step 5: Research Analysis: Establishing Baseline Estimates
  • Step 6: Market Forecast and Analysis
  • Step 7: Identify Strategic Opportunities
  • Step 8: Final Review and Market Release
  • Step 9: Customer Feedback and Market Monitoring

OVERVIEW OF HEARING INSTRUMENTS

• 3.1 INTRODUCTION
• 3.2 MARKET ANALYSIS AND FORECAST
• 3.3 MARKET DRIVERS AND LIMITERS
  • 3.3.1 Market Drivers
  • 3.3.2 Market Limiters
• 3.4 MARKET SEGMENTED BY DEVICE TYPE
• 3.5 TREND ANALYSIS BY MARKET SEGMENT
• 3.6 COMPETITIVE ANALYSIS
• 3.7 MERGERS AND ACQUISITIONS

OVERVIEW OF HEARING AIDS

• 4.1 INTRODUCTION
• 4.2 HEARING IMPAIRED POPULATION
• 4.3 HEARING AID PENETRATION
• 4.4 AUDIOLOGIST STATISTICS
• 4.5 MARKET ANALYSIS AND FORECAST
• 4.6 MARKET DRIVERS AND LIMITERS
  • 4.6.1 Market Drivers
  • 4.6.2 Market Limiters
• 4.7 COMPETITIVE ANALYSIS
  • 4.7.1 Market Leaders
  • 4.7.2 Emerging Competitors

HEARING AIDS BY STYLE

• 5.1 INTRODUCTION
• 5.2 MARKET ANALYSIS AND FORECAST
  • 5.2.1 Traditional Behind-the-Ear Market
  • 5.2.2 Open-fit and RICs Market
  • 5.2.3 In the Ear Market
  • 5.2.4 In the Canal Market
  • 5.2.5 Completely In the Canal Market
• 5.3 MARKET DRIVERS AND LIMITERS
  • 5.3.1 Market Drivers
  • 5.3.2 Market Limiters
• 5.4 COMPETITIVE ANALYSIS

HEARING AIDS BY CIRCUIT

• 6.1 INTRODUCTION
• 6.2 MARKET ANALYSIS AND FORECAST
  • 6.2.1 Non-Programmable Analog Market
  • 6.2.2 Overall Digital Signal Processing Hearing Aid Market
  • 6.2.3 Economy Digital Signal Processing Market
  • 6.2.4 Mid-Level Digital Signal Processing Market
  • 6.2.5 Premium Digital Signal Processing Market
• 6.3 MARKET DRIVERS AND LIMITERS
  • 6.3.1 Market Drivers
  • 6.3.2 Market Limiters
• 6.4 COMPETITIVE ANALYSIS

BONE ANCHORED HEARING AIDS

• 7.1 INTRODUCTION
• 7.2 MARKET ANALYSIS AND FORECAST
• 7.3 MARKET DRIVERS AND LIMITERS
  • 7.3.1 Market Drivers
  • 7.3.2 Market Limiters
• 7.4 COMPETITIVE ANALYSIS
  • 7.4.1 Market Leaders
  • 7.4.2 Emerging Competitors

COCHLEAR IMPLANTS

• 8.1 INTRODUCTION
• 8.2 MARKET ANALYSIS AND FORECAST
• 8.3 MARKET DRIVERS AND LIMITERS
  • 8.3.1 Market Drivers
  • 8.3.2 Market Limiters
• 8.4 COMPETITIVE ANALYSIS
  • 8.4.1 Market Leaders
  • 8.4.2 Emerging Competitors

DIRECT DRIVE IMPLANTS

• 9.1 INTRODUCTION
• 9.2 MARKET ANALYSIS AND FORECAST
• 9.3 MARKET DRIVERS AND LIMITERS
  • 9.3.1 Market Drivers
  • 9.3.2 Market Limiters
• 9.4 COMPETITIVE ANALYSIS
  • 9.4.1 Market Leaders
  • 9.4.2 Emerging Competitors

OVERVIEW OF DIAGNOSTIC EQUIPMENT

• 10.1 INTRODUCTION
• 10.2 MARKET ANALYSIS AND FORECAST
• 10.3 MARKET DRIVERS AND LIMITERS
  • 10.3.1 Market Drivers
  • 10.3.2 Market Limiters
• 10.4 COMPETITIVE ANALYSIS

OAE AND ABR ANALYZERS

• 11.1 INTRODUCTION
• 11.2 MARKET ANALYSIS AND FORECAST
  • 11.2.1 OAE Analyzers
  • 11.2.2 ABR Analyzers
• 11.3 MARKET DRIVERS AND LIMITERS
  • 11.3.1 Market Drivers
  • 11.3.2 Market Limiters
• 11.4 COMPETITIVE ANALYSIS

AUDIOMETERS AND TYMPANOMETERS

• 12.1 INTRODUCTION
• 12.2 MARKET ANALYSIS AND FORECAST
  • 12.2.1 Screening Audiometers
  • 12.2.2 Diagnostic Audiometers
  • 12.2.3 Industrial Audiometers
  • 12.2.4 Tympanometers
• 12.3 MARKET DRIVERS AND LIMITERS
  • 12.3.1 Market Drivers
  • 12.3.2 Market Limiters
• 12.4 COMPETITIVE ANALYSIS

REAL EAR ANALYZERS

• 13.1 INTRODUCTION
• 13.2 MARKET ANALYSIS AND FORECAST
  • 13.2.1 Standard Otoscopes
  • 13.2.2 Video Otoscopes
• 13.3 MARKET DRIVERS AND LIMITERS
  • 13.3.1 Market Drivers
  • 13.3.2 Market Limiters
• 13.4 COMPETITIVE ANALYSIS

OTOSCOPES

• 14.1 INTRODUCTION
• 14.2 MARKET ANALYSIS AND FORECAST
  • 14.2.1 Standard Otoscopes
  • 14.2.2 Video Otoscopes
• 14.3 MARKET DRIVERS AND LIMITERS
  • 14.3.1 Market Drivers
  • 14.3.2 Market Limiters
• 14.4 COMPETITIVE ANALYSIS

HEARING AID BATTERIES

• 15.1 INTRODUCTION
• 15.2 MARKET ANALYSIS AND FORECAST
• 15.3 MARKET DRIVERS AND LIMITERS
  • 15.3.1 Market Drivers
  • 15.3.2 Market Limiters
• 15.4 COMPETITIVE ANALYSIS

AUDIOLOGIST SURVEY

• 16.1 SURVEY OVERVIEW
• 16.2 SURVEY RESULTS AND ANALYSIS
  • 16.2.1 Question 1: Average Patient Age
  • 16.2.2 Question 2: Percentage Pediatric Patients
  • 16.2.3 Question 3: Average Income of Patients
  • 16.2.4 Question 4: Audiologist-Manufacturer Relationship
  • 16.2.5 Question 5: Purchasing Decision by Hearing Loss Type
  • 16.2.6 Question 6: Audiology Procedures Performed
  • 16.2.7 Question 7: Options Given to Patients by Audiologists When Choosing Hearing Aid Manufacturer and Circuit Type
  • 16.2.8 Question 8: Options Given to Patients by Audiologists When Choosing Style
  • 16.2.9 Question 9: Percentage of Hearing Aids Sold by Style
• 16.3 LIST OF SURVEY QUESTIONS

ABBREVIATIONS

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