IEMR's Global Mobile Entertainment Market Forecast provides a comprehensive forecast of global, regional, and country-specific mobile entertainment usage among consumers in 50+ countries and regions.
For each country, region, and globally, we provide historical quarterly (2008 - 2012) data and annual forecasts (2013 - 2017) for Mobile Music (Total Users, Retail Revenues, Wholesale Revenues, ARPU), Mobile Gaming (Total Users, Total Events, Revenues, Average Spend per Event), Mobile Personalisation (Total Users, Paid Personalisation Events, Revenues, Average Spend per Event), Mobile TV (Total Users, Total Events, Revenues, Average Spend per Event), and Other Premium Content (Total Users, Average Spend per Event, Total Events, Revenue). For each of the above series, this forecast will provide data on 48 countries and 6 regions and is one of the most comprehensive forecasts of mobile entertainment usage in the world.
IEMR's estimates are based on both demand-side on-line consumer surveys and supply-side on-line interviews with executives. On the demand side, we undertake detailed on-line surveys at the country level in the "IEMR 50" list of countries where we undertake primary field surveys based on our quarterly Global Consumer Telecommunications Survey. This survey looks at telecommunications usage and trends of 50,000 consumers in these 50 markets which represent over 80% of the world's population and 85% of the world's mobile subscriber base. These demand side surveys are "conditioned" by supply side interviews that we conduct with leading companies. We provide these companies with our global and regional estimates and ask them standard questions about their thoughts on past estimates at the global and regional levels and their insights on the future growth rates both globally and in any given market.
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