Market Research Report

Current Development and Future Trends of Ultrabooks
cover Published by Market Intelligence & Consulting Institute (MIC)
Published Product code 247414
Content info 16 Pages
Price

Introduction

Abstract

With notebook PCs entering the maturity, the room for the introduction of new features and applications on notebook PCs is therefore limited. Therefore, vendors have been focusing on enhancing user experience in battery run time as well as fashionable and lightweight industrial design, which used to be only common for high-end notebook PCs. After, Intel put forth the concept of Ultrabook and the pace of such industrial design to become mainstream is further accelerated. In 2012, the Intel Ivy Bridge platform hit the market and it is anticipated there will be more ultrabooks unleashed in the market. This report provides insight into the ultra-thin trends of the notebook PCs based on the development of ultrabook market, leading chipmakers, key components, and major ultrabooks presently available or to be made available in the future.

About MIC

Market Intelligence & Consulting Institute (MIC), based in Taipei, Taiwan, was founded in 1987. MIC is the premier ICT industry research and consulting firm in Greater China, providing intelligence, in-depth analysis, and strategic consulting services on ICT product and technology trends. MIC's research covers markets and industries in the Asia-Pacific region, with a special focus on Greater China. MIC also offers consumer behavior research for the Greater Chinese market.

Table of Contents

Table of Contents

1. Introduction

2. Market Development

3. Major Chipmakers' Strategy

  • 3.1. Intel: Ultrabook 3
  • 3.2. Other Ultra-thin Notebook PC Platforms
    • 3.2.1. AMD: Ultrathin

4. Key Component Development Trends

  • 4.1. Unibody Metal Casing's Adoption Share Reducing
  • 4.2. Hybrid SDD-HDD are Currently Mainstream
  • 4.3. Open-cell Design is a Passing Phase; Slim-type LCM to Become Mainstream
  • 4.4. Li-Polymer Cell Remains Mainstream

5. Ultrabook Product Development Trends

  • 5.1. Ultrabooks Aim to Walk out of the Shadow of Apple Macbook Air
  • 5.2. Windows 8 to Unveil New Chapter for Ultrabooks with Touchscreen Design
  • 5.3. Touch-screen Applications to Innovate Existing Notebook PC Portfolios

6. Conclusion

  • 6.1. New Generation Processors Designed for Ultra-thin Notebook PCs
  • 6.2. Touchscreens to Drive Changes in Traditional Shape of Notebook PCs
  • Appendix

List of Topics

Key development trends among ultrabooks, including major vendors, major chipmakers, key component suppliers, and product specifications

Worldwide ultrabook market scale forecast for the period 2012-2016

Current specifications of ultrabook products, key vendors, and important factors for their future development

Current specifications of MID products, key vendors, and important factors for their future development

Companies and organizations analyzed or mentioned in the report include: Acer, AMD, Apple, Asus, Fujitsu, Haier, Hasee, HP, Intel, Intel, Lenovo, Tongfang, Vizio

List of Figures

  • Figure 1: Worldwide Ultrabook Market Volume, 2011 - 2016
  • Figure 2: Ultrabook 1.0 BOM Analysis
  • Figure 3: Ultrabook 2.0 Product Specs
  • Figure 4: Diversified Notebook PC Development Trends

List of Tables

  • Table 1: Intel Ultrabook Ivy Bridge Platform Product Specs
  • Table 2: AMD Ultrathin Trinity Platform Product Specs

Current Development and Future Trends of Ultrabooks published by Market Intelligence & Consulting Institute (MIC) in July 17, 2012. This report consists of 16 Pages and the price starts from US $ 1680.

Press Release

Ultrabook Shipment to Top 13% in 2012, Says MIC

September 6th, 2012

Global Information Inc. would like to present a new market research report, "Current Development and Future Trends of Ultrabooks" by Market Intelligence & Consulting Institute (MIC).

Global ultrabook shipment volume will see a significant uplift in 2012, with its share reaching around 13% of the total notebook PC shipment, compared to 2% in 2011, according to Market Intelligence & Consulting Institute (MIC), a Taiwan-based ICT industry research institute. The share of ultrabook is expected to grow upward and stand at around 35% in 2016, MIC added.

Brian Chen, MICs senior analyst, commented that currently the price range of ultrabooks is still higher than mainstream notebook PCs. Therefore, massive demand for ultrabooks is unlikely to be seen upon the release of ultrabooks. Nevertheless, the promotional effect stemming from ultrabooks is to attract more branded vendors to develop their respective ultrabooks. It is anticipated that touchscreen ultrabooks will increase product diversity in the notebook PC market thereby attracting more new customers.

Ultrabook manufacturers will increase the screen size of ultrabooks to 14- and 15.6-inches and will incorporate other interface alternatives into their ultrabooks such as voice-commands, hand gestures and touchscreens, said MIC. This is expected to help alleviate the market threat posed by tablets on notebook PCs. With the touchscreen technology evolving, consumers are becoming more familiar with touchscreen devices. Under such market trend, notebook PC manufacturers are expected to re-evaluate the applicability of touchscreens on notebook PCs. In addition, the Windows 7 OS user interface seems not to work well with touchscreens. However, this situation will likely be resolved with the release of Windows 8 OS that, other than traditional interfaces, the new OS will usher in with a new Metro user interface and make tablet-like touchscreens possible on notebook PCs.

With the new Windows 8 soon to hit the market, touchscreens on ultrabooks will be significantly improved and lead to the increased diversity in form factors such as convertible, docking station, and sliding screen designs, Chen commented. When notebook PC form factors begin to see changes, their development will usher in a new era. Consequently, it is anticipated that the boundary between tablets and notebook PCs will become blurrier and the tendency toward the application convergence will become more pronounced.

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