In the face of the declining growth in the global feature phone market after
the market reaches its maturity, Smartphone application Ics are expected to
play a key role in bolstering the future growth of the mobile phone
application IC industry. With their competitiveness in the low- and mid-priced
Smartphone segments, Taiwanese mobile phone application IC suppliers are
expected to benefit from the increasingly rapid growth in those segments. This
report provides insight into the development trends of the low- and mid-priced
segments of the Smartphone market and the impact of those trends on
corresponding IC suppliers in Taiwan, Europe, the United States and China.
Table of Contents
Table of Contents
1. Low- and Mid-priced Smartphone Market Development
1.1 Market Scale
11.1.1 Market Value Expected to Hit 640 Billion in 2016
1.1.2 China Alone Becoming One of the Biggest Low- and Mid-priced
Smartphone Markets
1.1.3 Low- and Mid-priced WCDMA Smartphone Share to Hit Over 60% in 2012
1.2 Major Players and Product Specifications
1.2.1 Chinese Vendors' Market Share on the Rise
1.2.2 1GHz Low- and Mid-priced Smartphone Processor Becoming Mainstream
in 2012
2. Taiwanese Mobile Communication IC Industry Development
2.1 Shipment Value
2.1.1 Taiwanese Chipmakers' Share in Global Smartphone Application ICs
Only 10%
2.1.1 Feature Phone Shipment Decline Significantly Affects Taiwanese IC
Shipment Value in 2011
2.2 Major IC Suppliers' Development in Smartphone Applications
2.2.1 Mediatek's WCDMA and TD Solutions Break into the Supply Chain of
Chinese Telecom Operators
2.2.2. MStar's WCDMA/TD Combo Solution Slated for Shipment in 2012
2.2.3 Via Telecom's EVDO Baseband ICs Aim at the Smartphone Market
3. International Baseband IC Suppliers' Development in Smartphone Applications
3.1 US and European Suppliers
3.1.1 Qualcomm Dominates the Value-line and Mid-range WCDMA and EVDO
Markets
3.1.2 Broadcom, Marvell, ST-Ericsson Have Their Footholds in Low- and
Mid-priced Smartphone
3.1.3 Intel, Nvidia Both Aim to Develop the Low- and Mid-priced
Smartphone Market
3.2 Chinese Vendors
3.2.1 Spreadtrum Focusing on TD Smartphones in 2012
3.2.3 Leadcore Launches TD Smartphone Solution with Inferior Specs
4. Development Trends of Taiwanese and International Players in the Smartphone Application IC Market
4.1 WCDMA Market
4.1.1 Taiwanese Players Focusing on the Low-priced WCDMA Smartphone IC
Market
4.1.2 Qualcomm Strives to Maintain its Market Leadership
4.1.2 International Chipmakers' Partnerships with Chinese Vendors to Put
Taiwanese IC Suppliers at Disadvantage
4.2 TD-SCD MA and EVDO Markets
4.2.1 Marvell, Spreadtrum and Mediatek Key Players in TD-SCDMA
Smartphone IC Market
4.2.2 E Qualcomm Leads in EVDO Smartphone IC Development
5. Outlook for the Taiwanese Mobile Communications IC Industry
5.1 Taiwan Mobile Communications IC Industry to Regain Momentum on Low-
and Mid-price Smartphone Growth
5.2 Taiwanese Mobile Phone IC Suppliers Face Challenges to Regain Reign in
the Feature Phone Market
MIC Perspective
Appendix
List of Topics
The current status of low- and mid-price segments of the Smartphone
market, with market scale, major players and their product specs included.
Taiwanese mobile communication IC Industry development, inclusive of
shipment value and major IC suppliers such as Mediatek, MStar, and Via Telecom
International baseband IC suppliers' development in Smartphone
applications including the US and European suppliers such as Qualcomm,
Broadcom, Intel and Nvidia; Chinese suppliers such as Spreadtrum, HiSilicon,
and Leadcore
Taiwanese and International players in the Smartphone application IC
market development trends by technology including WCDMA, TD-SCDMA, and EVDO
Companies and organizations analyzed or mentioned in the report include:
Apple, ASTwireless, Broadcom, Chengdu Traicio, China Mobile, China
Telecom, China Unicom, Coolpad, Datang Telecom, Google, HiSilicon, HT mMobile,
Huawei, Icera, Intel, Lave, Leadcore, Lenovo, LG, Marvell, Mediatek,
MobilePeak, Motorola, MStar, Nokia, Nvidia, Orange, Qualcomm, Samsung, Silicon
Motion, Spreadtrum, ST-Ericsson, ST-NXP Wireless, T3G, Texas Instruments,
ThunderSoft, Via Telecom, Wind River, ZTE
Figure 2 Shipment Value of the Taiwanese Mobile Communications IC
Industry, 2008 - 2011
Figure 3 WCDMA Smartphone Baseband IC Suppliers and Their Target Markets
Figure 4 TD-SCDMA Smartphone Baseband IC Suppliers and Their Target Markets
List of Tables
Major 1,000 RMB 3G Smartphones Launched by Chinese Telecom Operators in
2011
Leading Taiwanese Mobile Communications IC Solution Suppliers, Their
Product Lineups, and Shipment Schedule
Mediatek's Low- and Mid-priced WCDMA/TD-SCDMA Smartphone Application IC
Lineups, 2011 - 2013
Spreadtrum's Low- and Mid-priced TD-SCDMA/WCDMA Smartphone Application IC
Lineups, 2011 - 2013
Major Baseband IC Suppliers' 3G Smartphone Application IC Lineups and
Their Chinese Clients
Global and Taiwanese Mobile Phone Application IC Industry Outlook, 2012 and Beyond published by Market Intelligence & Consulting Institute (MIC) in August 1, 2012. This report consists of 27 Pages and the price starts from US $ 2200.