Market Research Report - 254449
The Global Smartphone Industry: A New Era of Competition and Major Players' Strategies
|Published by||Market Intelligence & Consulting Institute (MIC)|
|The Global Smartphone Industry: A New Era of Competition and Major Players' Strategies|
|Published: November 8, 2012||Content info:||
Amid the global economic uncertainties, it is anticipated that global Smartphone shipment volume will still witness a 27% year-on-year growth to around 868.0 million units in 2013. However, the global Smartphone industry is highly concentrated such that the combined revenue share of Apple and Samsung is expected to have reached around 60% and the combined profit share around 95% in 2012, thereby leaving only 5% of profits to be shared by other Smartphone branded vendors. This report profiles the development of the global Smartphone industry in 2012, examines strategies of five major groups in the industry and provides an insight into the future outlook of the industry while pointing out feasible product strategies to be put in place by other Smartphone brands, aside from Apple and Samsung, in order to seize a larger piece of the market-pie.