This research report presents worldwide mobile phone shipment volume forecast and recent quarter review of major mobile phone vendor performance. The report includes major vendors' shipment volume, shipment growth trends, shipment revenue and revenue growth trends, operating profit margin and ASP, along with analyst insights. The report finds that the worldwide mobile phone shipment volume increased 7.2% sequentially and 4.9% year-on-year in the third quarter of 2014, to around 488 million units. As for shipment volume share of individual brands, Samsung's operating margin fell to the new lows in the third quarter while Apple had a firmer foothold in the high-end market segment after the success launches of the iPhone 6 and 6 Plus. Looking ahead to 2015, the global smartphone industry is expected to continuously enjoy robust shipment growth at around 17%, reaching around 1.5 billion units.