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The Taiwanese Mobile Phone Industry, 2Q 2014: Branded Vendors

This research report presents mobile phone shipment volume forecast and recent quarter review of major Taiwanese branded vendors. The report includes shipment volume and value, ASP, vendor volume ranking, shipment by brands, and price trend. Also provided are shipment breakdowns by system technology, operating system, display technology, panel size, shipment destination, and production location. The content of this report is based on primary data obtained through interviews with Taiwanese mobile phone branded vendors. The report finds that Taiwanese branded mobile phone shipmen volume, following the year-end rush in shipments, witnessed doubt-digit decline in the first quarter of 2014. In the second quarter of 2014, as several Taiwanese branded smartphones have been waiting in the launch pipeline, the industry's shipment volume is expected to reach 9.51 million units in the second quarter of 2014, up 9.1% sequentially and 11.4% year-on-year. Affected by Apple's strategically timed rollout schedule for new iPhone in September 2014, it is forecast that shipment volume of Taiwanese branded smartphones alone will top around 9.09 million units in the second half of 2014, down by 37% compared to the first half of 2014.

Table of Contents

  • Volume, 1Q 2011 - 3Q 2014
  • Value and ASP, 1Q 2011 - 3Q 2014
  • Manufacturer Volume Ranking, 1Q 2011 - 3Q 2013
  • Branded Vendors' Shipment Volume by Brands, 1Q 2011 - 3Q 2013
  • Branded Vendors' Shipment Share by Brands, 1Q 2011 - 3Q 2013
  • Volume by System Technology, 1Q 2011 - 3Q 2013
  • Share by System Technology, 1Q 2011 - 3Q 2013
  • Volume by Price Point, 1Q 2011 - 3Q 2013
  • Share by Price Point, 1Q 2011 - 3Q 2013
  • Volume by Operating System, 1Q 2011 - 3Q 2013
  • Share by Operating System, 1Q 2011 - 3Q 2013
  • Volume by Display Types, 1Q 2011 - 3Q 2013
  • Share by Display Types, 1Q 2011 - 3Q 2013
  • Volume by Panel Size, 1Q 2011 - 3Q 2013
  • Share by Panel Size, 1Q 2011 - 3Q 2013
  • Volume by Shipment Destinations, 1Q 2011 - 3Q 2013
  • Share by Shipment Destinations, 1Q 2011 - 3Q 2013
  • Volume by Production Locations, 1Q 2011 - 3Q 2013
  • Share by Producation Locations, 1Q 2011 - 3Q 2013
  • Intelligence Insight
  • Research Scope & Definitions

Companies covered

Acer, Apple, Asus, China Mobile, Freescale, Gigabyte, Gionee, Google, Honor, HTC, Huawei, IUNI, Microsoft, Motorola, Nokia Lumia, NXP, Qualcomm, Samsung, STMicroelectronics, Texas Instruments, Xiaomi.

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