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The Taiwanese Mobile Phone Industry, 4Q 2013: Branded Vendors

This research report presents mobile phone shipment volume forecast and recent quarter review of major Taiwanese branded vendors. The report includes shipment volume and value, ASP, vendor volume ranking, shipment by brands, and price trend. Also provided are shipment breakdowns by system technology, operating system, display technology, panel size, shipment destination, and production location. The content of this report is based on primary data obtained through interviews with Taiwanese mobile phone branded vendors. The report finds that the shipment volume of Taiwanese branded mobile phones shrank 36.1% sequentially to around 4.39 million units in the third quarter of 2013, mainly due to international rivals' new flagship product rollouts, such as Apple iPhone 5S/5C and Samsung Galaxy Note 3. In China, Taiwanese vendors, who do not have strong brand image, are expected to lose ground under siege of many emerging Chinese vendors. Looking ahead to the first half of 2014, shipment volume of the Taiwanese branded mobile phones will reach around 8.52 million units, down 29% year on year.

Table of Contents

  • Volume, 1Q 2011 - 3Q 2014
  • Value and ASP, 1Q 2011 - 3Q 2014
  • Manufacturer Volume Ranking, 1Q 2011 - 3Q 2013
  • Branded Vendors' Shipment Volume by Brands, 1Q 2011 - 3Q 2013
  • Branded Vendors' Shipment Share by Brands, 1Q 2011 - 3Q 2013
  • Volume by System Technology, 1Q 2011 - 3Q 2013
  • Share by System Technology, 1Q 2011 - 3Q 2013
  • Volume by Price Point, 1Q 2011 - 3Q 2013
  • Share by Price Point, 1Q 2011 - 3Q 2013
  • Volume by Operating System, 1Q 2011 - 3Q 2013
  • Share by Operating System, 1Q 2011 - 3Q 2013
  • Volume by Display Types, 1Q 2011 - 3Q 2013
  • Share by Display Types, 1Q 2011 - 3Q 2013
  • Volume by Panel Size, 1Q 2011 - 3Q 2013
  • Share by Panel Size, 1Q 2011 - 3Q 2013
  • Volume by Shipment Destinations, 1Q 2011 - 3Q 2013
  • Share by Shipment Destinations, 1Q 2011 - 3Q 2013
  • Volume by Production Locations, 1Q 2011 - 3Q 2013
  • Share by Producation Locations, 1Q 2011 - 3Q 2013
  • Intelligence Insight
  • Research Scope & Definitions

Companies covered

Acer, Apple, Asus, China Mobile, Freescale, Gigabyte, Gionee, Google, Honor, HTC, Huawei, IUNI, Microsoft, Motorola, Nokia Lumia, NXP, Qualcomm, Samsung, STMicroelectronics, Texas Instruments, Xiaomi.

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