Consumers' Brand Preferences in Greater China's LCD TV Market

Consumers' Brand Preferences in Greater China's LCD TV Market published by Market Intelligence & Consulting Institute (MIC) in May, 2007. This report consists of 14 pages and the price starts from US $ 1280.

Introduction

Abstract

As technology advances and prices fall, the LCD TV market is growing and is attracting a new wave of consumers. Understanding the purchasing behavior of these consumers will allow vendors to more effectively develop their market strategies. This report is based on analysis and comparisons of results of surveys conducted by MIC (Market Intelligence Center) on large-size LCD TV consumers in urban areas in Taiwan and China. Topics discussed include target brands of intended purchases, brand image, brand positioning, and factors in consumers' brand evaluation.

Table of Contents

• Taiwanese Market: Target LCD TV Brands of Consumers' Intended Purchase
• Taiwanese Market: Sony, Panasonic, LG Lead in Brand Image
• Chinese Market: Target LCD TV Brands of Consumers' Intended Purchase
• Chinese Market: Haier Impresses Consumers with After-sales Service
• Taiwanese Market: Sony and Panasonic Brands Deemed to Be High-end and Reasonably Priced
• Taiwanese Market: Perception of Brands Differs by Region
• Taiwanese Market: Consumers Express Intention to Purchase Sony and Panasonic LCD TVs
• Taiwanese Market: Consumers' Purchase Intention Differs by Market Segment
• Chinese Market: TCL, Haier Seen as High-end, Reasonably Priced
• Chinese Market: Low-Budget Consumers Favor Haier and Hisense
• Taiwanese and Chinese Markets: Quality is the Key for High Brand Status
• MIC Perspective
• Appendix

List of Figures

• Figure 1 Taiwanese Market: LCD TV Brand Image Ranking
• Figure 2 Chinese Market: LCD TV Brand Image Ranking
• Figure 3 Taiwanese Market: LCD TV Brand Status and Price Reasonableness
• Figure 4 Taiwanese Market: LCD TV Brand Status and Price Reasonableness for Brands Other than Sony and Panasonic
• Figure 5 Taiwanese Market: LCD TV Brand Status and Likelihood of Purchase
• Figure 6 Taiwanese Market: LCD TV Brand Status and Likelihood of Purchase for Brands Other than Sony and Panasonic
• Figure 7 Chinese Market: LCD TV Brand Status and Price Reasonableness
• Figure 8 Chinese Market: LCD TV Brand Status and Likelihood of Purchase
• Figure 9 Taiwanese Market: Factors Influencing Different Income Groups' Classification of Brands as High-end
• Figure 10 Chinese Market: Factors Influencing Different Income Groups' Classification of Brands as High-end

List of Tables

• Table 1 Taiwanese Market: Target LCD TV Brands of Consumers' Intended Purchase
• Table 2 Chinese Market: Target LCD TV Brands of Consumers' Intended Purchase

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