Gaining Weight MediaTek, VIA, Sunplus' Mobile Phone IC Development Strategies.

Published by	Market Intelligence & Consulting Institute (MIC)
Published	June, 2007	Product code	56007
Content info	22 pages
Price	US $ 1880 PDF by E-mail (Single User License) US $ 3760 PDF By E-mail (2-100 User License) US $ 4700 PDF By E-mail (100+ User License)

Introduction
Related Reports

Gaining Weight MediaTek, VIA, Sunplus' Mobile Phone IC Development Strategies. published by Market Intelligence & Consulting Institute (MIC) in June, 2007. This report consists of 22 pages and the price starts from US $ 1880.

Introduction

Abstract

Mobile phone application ICs constitute a huge and highly attractive market. In the past, this market was dominated by a handful of leading international vendors, but recently new entrants have begun to enter the market. Several leading Taiwanese IC design houses -including MediaTek, VIA, and Sunplus -have been working actively to develop the mobile phone core IC market. They have also adopted a low-price strategy for some products, thereby threatening the dominance of the leading international IC vendors. This report analyses the current state of leading Taiwanese mobile phone IC design houses, and seeks to identify the key trends in the industry' s development.

MediaTek
- Operational Performance
- Business Strategy
- Product Development
VIA
- Operational Performance
- Business Strategy
- Product Development
Sunplus
- Operational Performance
- Business Strategy
- Product Development
MIC Perspective
Appendix

List of Topics

Current stsatus of worldwide and Taiwanese mobile phone markets; business performance and product strategies of leading Taiwanese mobile phone IC design houses, including MediaTek, VIA, and Sunplus; future development of Taiwanese mobile phone IC design houses.