In Pursuit of Product Differentiation: Major TV Brands' Strategies for LED Backlit LCD TVs

Published by	Market Intelligence & Consulting Institute (MIC)
Published	December, 2008	Product code	79250
Content info	14 pages
Price	US $ 1920 PDF by E-mail (Single User License)

Introduction
Related Reports

In Pursuit of Product Differentiation: Major TV Brands' Strategies for LED Backlit LCD TVs published by Market Intelligence & Consulting Institute (MIC) in December, 2008. This report consists of 14 pages and the price starts from US $ 1920.

Introduction

Abstract

LED backlights, with their ultra-slim features, power saving advantages and high dynamic contrast ratios, are currently widely used by TV vendors to develop new high-end LCD TVs. This has created a new round of competition among TV vendors. This report analyses the development of LED backlit LCD TVs and examines international TV vendors' latest product strategies for LED backlight LCD TVs.

1. Development of LED Backlight Adoption in LCD TVs

2. Latest Development of International TV Brands in LED Backlit LCD TVs

2.1 Sony
2.2 Samsung
2.3 Sharp
2.4 Philips

3. Product Strategies Adopted by TV Brands for LED Backlit LCD TVs

3.1 Sony
- 3.1.1 Superb Image Quality and Ultra-slim Design
- 3.1.2 Prices of LED Backlit LCD TVs Moving Towards Mainstream
- 3.1.3 Steadily Developing LCD TV Brand
3.2 Samsung
- 3.2.1 Aims to Push White LED Backlight
- 3.2.2 Aims to Enhance Brand Image and Price Competitiveness
3.3 Sharp & Philips
- 3.3.1 Sharp Focuses on Color Performance and Ultra-slim Design
- 3.3.2 Philips 9803 series Features Highest Dynamic Contrast Ratio

MIC Perspective

Appendix

List of Topics

Current development of LED backlit LCD TV products development of leading TV vendors
Product strategies adopted by TV vendors for LED backlit LCD TVs, including Sony, Samsung, Sharp and Philips
Companies and organizations analyzed or mentioned in the report include: BestBuy, Philips, Samsung, Sharp, Sony