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Market Research Report

Strategic Implications of Intel's CULV Platform Launch

Published by Market Intelligence & Consulting Institute (MIC)
Published May, 2009 Product code 87546
Content info 14 pages
Price
US $ 1820 PDF by E-mail (Single User License)


Strategic Implications of Intel's CULV Platform Launch published by Market Intelligence & Consulting Institute (MIC) in May, 2009. This report consists of 14 pages and the price starts from US $ 1820.

Introduction

Abstract

End-market consumer demand in the first half of 2009 is being affected by the global financial crisis, and global notebook PC development is moving towards lower prices. The first half of the year is also the traditional off-season for notebook PCs, and upstream industry companies, brand-name vendors and distributors are all focusing on when market demand will rebound. The CULV platform announced by Intel at the end of the first quarter has caught the attention of the industry. CULV platform product prices are considerably lower than previous products, and the industry is paying close attention to whether CULV will be able to challenge to the long-held concept in the notebook PC market that thin and lightweight design equals high prices. This report will analyze the strategic implications of Intel' s CULV platform.

Table of Contents

1. Foreword

2. Intel CULV Platform Product Specifications

  • 2.1 CULV Functions
  • 2.2 CULV Product Prices

3. Key Components of CULV Platform Products

  • 3.1 Panel
  • 3.2 Casing
  • 3.3 PCB
  • 3.4 Battery
  • 3.5 Storage
  • 3.6 Conclusion
  • MIC Perspective

Appendix

List of Topics

  • CULV platform notebook PC features and pricing
  • Key components used in CULV platform notebook PCs and different product mixes based on component selection
  • Impact of the CULV platform on the industry and market, including Intel' s competition with the AMD Yukon, the positioning of the Intel Atom, and CULV market segmentation
  • Companies and organizations analyzed or mentioned in the report include: Acer, AMD, Asus, Dell, HP, Intel, Lenovo, MSI

List of Tables

  • Table 1 Comparison of Intel CULV Series Platform Features
  • Table 2 Cost Comparison between Non-CULV Platform Notebook PC and CULV Platform Notebook PC (13" Notebook PC)
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