This publication has been discontinued on May 10, 2011.
Below is the updated product.
Published: May, 2011
Product code: 192203
Abstract
Customer Relationship Management (CRM) software refers to the applications
that help organizations perform activities in three aspects: Operational,
Collaborative, and Analytical. CRM software facilitates the companies to
efficiently gather customer information, capitalize customer buying behavior,
and leverage technology investments by improving the quality of sales and
services.
For the enterprises, the fundamental challenge is to ensure
customer loyalty and satisfaction by providing a consistent customer
experience across the board. Understanding the customer needs and delivering a
positive customer experience is critical to develop long-term profitable
customer relationships. There is a constant pressure on the enterprises, to
increase the frequency of customer visits, size of transactions, and
simultaneously reduce the cost of goods sold.
Customer Relationship
Management is a fast growing market in China, which currently is in its
developmental phase. With the increased adoption of CRM, the demand for more
sophisticated and customized products are also growing. Software as a service
(SaaS) is also becoming popular among the users. Further, the rapid growth of
small and medium sized businesses (SMBs), and an increased implementation of
CRM in banking, manufacturing and the telecommunication industries are driving
the market.
The report by TechNavio Insights forecasts the size of the
Customer Relationship Management (CRM) market in China over the period
2008-2012. Further, it discusses the key market trends, drivers and challenges
of the CRM Software market in China, and profiles some of the key vendors of
this market.
Table of Contents
1. Introduction
2. CRM in China Market Size & Forecast
3. China CRM
Market Trends
4. China CRM Growth Drivers
5. China CRM Market
Challenges
6. CRM Vendors
6.1 Amdocs Limited
6.1.1 Business
Overview
6.2 IBM
6.2.1 Business Overview
6.3 Microsoft
Corporation
6.4 Oracle Corporation
6.5 SAP AG
6.6 AsiaInfo
Holdings, Inc
6.7 CDC Corporation
6.8 Kingdee International Software
Group Co. Ltd
6.9 UFIDA Software Co. Ltd
6.10 VanceInfo Technologies
Inc
Other Reports in this Series
List of Exhibits
Exhibit 2.1:
CRM in China Market Size and Forecast 2008-2012 (In $ million)
