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Global Smart TV Market 2015-2019

About Smart TV

Smart TV, also known as connected TV or hybrid TV, is a TV with internet capabilities or incorporated with a set-top box, which enables it to offer advanced connectivity and computing abilities. This TV allows users to install and run advanced applications based on specific platforms, but should not be confused with an IPTV that only provides access to the internet. Its main function is to relay content such as photographs, movies, and music from devices attached to it using a DLNA such as Windows Media Player. It also provides access to TV channels and internet-based services such as catch-up and video-on-demand.

TechNavio's analysts forecast the Global Smart TV market to grow at a CAGR of 20.37 percent by volume over the period 2014-2019. In terms of revenue, the market is expected to grow at a CAGR of 8.10 percent.

Covered in this Report

The report covers the present scenario and the growth prospects of the Global Smart TV market for the period 2015-2019. It covers the smart TV market in different geographic regions. To calculate the market size, it considers revenue generated from the sales of smart TVs only. Moreover, the report does not consider the revenue generated from the after-sales service of smart TVs. The report comprises a detailed study of the market according to the geographical segments and key leading countries. In addition, the report discusses the major drivers that influence the growth of the market. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends that are emerging in the market.

TechNavio's report, Global Smart TV Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Global Smart TV market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Vendors

  • LG Electronics
  • Panasonic
  • Samsung Electronics
  • Sony

Other Prominent Vendors

  • Apple
  • Haier Consumer Electronics Group
  • Hong Kong Skyworth Digital Holdings
  • Intel
  • Koninklijke Philips
  • Logitech International
  • Microsoft
  • Onida Electronics
  • Sharp
  • TCL
  • TechniSat Digital
  • Toshiba
  • Videocon Industries
  • Yahoo!

Key Market Driver

  • Rise in Spending on Consumer Electronics
  • For a full, detailed list, view our report

Key Market Challenge

  • High Cost of Smart TVs
  • For a full, detailed list, view our report

Key Market Trend

  • Increasing Adoption of Smart TVs in Advertising
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

  • 03.1. Market Overview
  • 03.2. Product Offerings

04. Market Research Methodology

  • 04.1. Market Research Process
  • 04.2. Research Methodology

05. Introduction

06. Market Landscape

  • 06.1. Market Overview
  • 06.2. Market Size and Forecast
    • 06.2.1. By Revenue
    • 06.2.2. By Volume
  • 06.3. Penetration of Smart TVs in the Flat Panel TV Market
    • 06.3.1. Market Size and Forecast
  • 06.4. Product Lifecycle of Smart TVs
  • 06.5. Five Forces Analysis

07. Geographical Segmentation

  • 07.1. Global Smart TV Market by Geographical Segmentation 2014-2019
  • 07.2. Smart TV Market in the APAC Region
    • 07.2.1. Market Size and Forecast
  • 07.3. Smart TV Market in the EMEA Region
    • 07.3.1. Market Size and Forecast
  • 07.4. Smart TV Market in Americas
    • 07.4.1. Market Size and Forecast

08. Buying Criteria

09. Market Growth Drivers

10. Drivers and their Impact

11. Market Challenges

12. Impact of Drivers and Challenges

13. Market Trends

14. Trends and their Impact

15. Vendor Landscape

  • 15.1. Competitive Scenario
  • 15.2. Market Share Analysis 2014
  • 15.3. Product Penetration Matrix
  • 15.4. Other Prominent Vendors

16. Key Vendor Analysis

  • 16.1. Samsung
    • 16.1.1. Key Facts
    • 16.1.2. Business Overview
    • 16.1.3. Business Segmentation by Revenue 2013
    • 16.1.4. Business Segmentation by Revenue 2012 and 2013
    • 16.1.5. Geographical Segmentation by Revenue 2013
    • 16.1.6. Business Strategy
    • 16.1.7. Recent Developments
    • 16.1.8. SWOT Analysis
  • 16.2. LG
    • 16.2.1. Key Facts
    • 16.2.2. Business Overview
    • 16.2.3. Business Segmentation by Revenue 2013
    • 16.2.4. Business Segmentation by Revenue 2012 and 2013
    • 16.2.5. Sales by Geography 2013
    • 16.2.6. Business Strategy
    • 16.2.7. Recent Developments
    • 16.2.8. SWOT Analysis
  • 16.3. Sony
    • 16.3.1. Key Facts
    • 16.3.2. Business Overview
    • 16.3.3. Business Segmentation by Revenue
    • 16.3.4. Business Segmentation by Revenue
    • 16.3.5. Geographical Segmentation by Revenue
    • 16.3.6. Business Strategy
    • 16.3.7. Recent Developments
    • 16.3.8. SWOT Analysis
  • 16.4. Panasonic
    • 16.4.1. Key Facts
    • 16.4.2. Business Overview
    • 16.4.3. Business Segmentation
    • 16.4.4. Revenue Segmentation by Business
    • 16.4.5. Sales by Geographical Segmentation
    • 16.4.6. Business Strategy
    • 16.4.7. Key Developments
  • 16.5. SWOT Analysis

17. Other Reports in this Series

List of Exhibits

  • Exhibit 1: Market Research Methodology
  • Exhibit 2: Global Smart TV Market 2014-2019 (US$ billion)
  • Exhibit 3: Global Smart TV Market 2014-2019 (million units)
  • Exhibit 4: Global Flat Panel TV Market 2014-2019 (million units)
  • Exhibit 5: Smart TV Penetration in the Global Flat Panel TV Market 2013-2018 (volume)
  • Exhibit 6: Product Lifecycle Analysis of Smart TVs
  • Exhibit 7: Global Smart TV Market by Geographical Segmentation 2014
  • Exhibit 8: Global Smart TV Market by Geographical Segmentation 2019
  • Exhibit 9: Global Smart TV Market by Geographical Segmentation 2014-2019 (million units)
  • Exhibit 10: Global Smart TV Market by Geographical Segmentation 2014-2019 (market share by volume)
  • Exhibit 11: Smart TV Market in APAC 2014-2019 (million units)
  • Exhibit 12: Smart TV Market in EMEA 2014-2019 (million units)
  • Exhibit 13: Smart TV Market in Americas 2014-2019 (million units)
  • Exhibit 14: Global Internet Penetration among Regions 2014 (by percentage of population)
  • Exhibit 15: Global Smart TV Market by Vendor Segmentation 2014
  • Exhibit 16: Global Smart TV Market: Product Penetration Matrix 2013
  • Exhibit 17: Samsung: Business Segmentation by Revenue 2013
  • Exhibit 18: Samsung: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
  • Exhibit 19: Samsung: Geographical Segmentation by Revenue 2013
  • Exhibit 20: LG: Business Segmentation by Revenue 2013
  • Exhibit 21: LG: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
  • Exhibit 22: LG : Sales by Geography 2013
  • Exhibit 23: Sony: Business Segmentation by Revenue 2014
  • Exhibit 24: Sony: Business Segmentation by Revenue 2013 and 2014 (US$ billion)
  • Exhibit 25: Sony: Geographical Segmentation by Revenue 2014
  • Exhibit 26: Business Segmentation of Panasonic
  • Exhibit 27: Revenue Segmentation of Panasonic 2013
  • Exhibit 28: Revenue Segmentation of Panasonic by Geography 2013
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