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Smartphone Market in India 2014-2018

About Smartphones

A smartphone is a cell phone with advanced functionality beyond calls and text messaging. Smartphones have the capability to play videos, display images, surf the web, and access e-mail. Smartphones such as Android-based phones and iPhones can run third-party applications. Today, smartphones have become a common purchase for consumers. With advancements in technology, smartphones are now smaller and cheaper than earlier devices. Manufacturers such as Apple, Nokia, and Samsung offer a wide variety of smartphone options. The increase in smartphone availability has led to a decline in the usage of standard feature phones.

TechNavio's analysts forecast the Smartphone market in India will grow at a CAGR of 41.26 percent in terms of revenue over the period 2013-2018.

Covered in this Report

To calculate market size, the report considers revenue generated from the sales of smartphones to non-business customers. The report does not consider the sales of smartphone accessories and peripherals, aftermarket sales, servicing, and other indirect costs.

TechNavio's report, the Smartphone Market in India 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report focuses on the Smartphone market in India landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Vendors

Karbonn Mobile India Pvt. Ltd.

Lava International Ltd.

Micromax Informatics Ltd.

Nokia Corp.

Samsung Electronics Co. Ltd.

Other Prominent Vendors

Apple Inc.

HTC Corp.

LG Electronics Inc.

Sony Corp.

Key Market Driver

3G Technology

For a full, detailed list, view our report.

Key Market Challenge

Emerging Tablet Market

For a full, detailed list, view our report.

Key Market Trend

Growing E-commerce Market

For a full, detailed list, view our report.

Key Questions Answered in this Report

What will the market size be in 2018 and what will the growth rate be?

What are the key market trends?

What is driving this market?

What are the challenges to market growth?

Who are the key vendors in this market space?

What are the market opportunities and threats faced by the key vendors?

What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

  • 03.1 Market Overview
  • 03.2 Product Offerings

04. Market Research Methodology

  • 04.1 Market Research Process
  • 04.2 Research Methodology

05. Introduction

06. Country Overview

07. Indian Mobile Phone Industry

  • 07.1 Mobile Applications

08. Smartphone Penetration in India

  • 08.1 Urban India
  • 08.2 Rural India
  • 08.3 Smartphone Users Base in Key Cities in India
  • 08.4 Sales channels in Smartphone Market
  • 08.4.1 LFR
  • 08.4.2 Chain Stores
  • 08.4.3 Traditional Channels
  • 08.4.4 E-commerce

09. Market Landscape

  • 09.1 Market Size and Forecast by Revenue
  • 09.2 Market Size and Forecast by Volume
  • 09.3 Five Forces Analysis

10. Market Segmentation by OS

  • 10.1 Smartphone Market in India by OS 2013
  • 10.2 Smartphone Market in India by OS 2013-2018
  • 10.3 Smartphone Market in India by Android
  • 10.3.1 Market Size and Forecast
  • 10.4 Smartphone Market in India by Windows
  • 10.4.1 Market Size and Forecast
  • 10.5 Smartphone Market in India by IOS
  • 10.5.1 Market Size and Forecast
  • 10.6 Smartphone Market in India by Others
  • 10.6.1 Market Size and Forecast

11. Buying Criteria

  • 11.1 Battery Life
  • 11.2 Brand
  • 11.3 Durability
  • 11.4 Ease of Usage
  • 11.5 Features
  • 11.6 Price
  • 11.7 Processing Speed
  • 11.8 Screen Size

12. Market Growth Drivers

13. Drivers and their Impact

14. Market Challenges

15. Impact of Drivers and Challenges

16. Market Trends

17. Trends and their Impact

18. Vendor Landscape

  • 18.1 Market Share Analysis 2013
  • 18.2 Discussion About Key Vendors
  • 18.2.1 Samsung Electronics Co. Ltd.
  • 18.2.2 Micromax informatics Ltd.
  • 18.2.3 KARBONN Mobile India Pvt. Ltd.
  • 18.2.4 Lava International Ltd.
  • 18.2.5 Nokia Corp.
  • 18.3 Other Prominent Vendors
  • 18.3.1 Apple Inc.
  • 18.3.2 Sony Corp.
  • 18.3.3 LG Electronics Inc.
  • 18.3.4 HTC Corp.
  • 18.4 Vendor Footprint

19. Key Vendor Analysis

  • 19.1 Karbonn Mobile India Pvt. Ltd.
  • 19.1.1 Business Overview
  • 19.1.2 Business Segmentation
  • 19.1.3 Key Information
  • 19.1.4 SWOT Analysis
  • 19.2 Lava International Ltd.
  • 19.2.1 Business Overview
  • 19.2.2 Business Segmentation
  • 19.2.3 Key Information
  • 19.2.4 SWOT Analysis
  • 19.3 Micromax Informatics Ltd.
  • 19.3.1 Business Overview
  • 19.3.2 Business Segmentation
  • 19.3.3 Key Information
  • 19.3.4 SWOT Analysis
  • 19.4 Samsung Electronics Co. Ltd.
  • 19.4.1 Business Overview
  • 19.4.2 Business Segmentation
  • 19.4.3 Key Information
  • 19.4.4 SWOT Analysis

20. Other Reports in this Series

List of Exhibits

  • Exhibit 1: Market Research Methodology
  • Exhibit 2: Elements of Indian Mobile Phone Industry 2013
  • Exhibit 3: Smartphone Applications and Usage Pattern of Indian Consumers
  • Exhibit 4: Smartphone Market in India In Comparison to the World 2013
  • Exhibit 5: Smartphone Penetration in Urban Parts of India by Age Group 2013
  • Exhibit 6: Smartphone Users Base in Key Cities 2013
  • Exhibit 7: Smartphone Segmentation by Price in LFR in India 2013
  • Exhibit 8: Smartphone Segmentation by Price in Chain Stores in India 2013
  • Exhibit 9: Smartphone Segmentation by Price in Traditional Channels in India 2013
  • Exhibit 10: Smartphone Market in India 2013-2018 (US$ billion)
  • Exhibit 11: Smartphone Market in India 2013-2018 (million units)
  • Exhibit 12: Smartphone Market Segmentation 2013
  • Exhibit 13: Smartphone Market Segmentation by OS for the forecast period 2013-2018
  • Exhibit 14: Android in the Smartphone Market in India 2014-2018 (unit shipments)
  • Exhibit 15: Windows in the Smartphone Market in India 2014-2018 (unit shipments)
  • Exhibit 16: IOS in the Smartphone Market in India 2014-2018 (unit shipments)
  • Exhibit 17: Others in the Smartphone Market in India 2014-2018 (unit shipments)
  • Exhibit 18: Buying Criteria for the Smartphone Market in India 2014-2018
  • Exhibit 19: Smartphone Market by Vendors in India 2013
  • Exhibit 20: Karbonn Mobile India Pvt. Ltd. Business Segments
  • Exhibit 21: Lava International Ltd. Business Segmentation 2013
  • Exhibit 22: Micromax Informatics Ltd. Business Segmentation 2013
  • Exhibit 23: Samsung Electronics Co. Ltd. Business Segmentation 2013
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