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Global Mobile Advertisement Market 2011-2015

Abstract

TechNavio's analysts forecast the Global Mobile Advertisement market to grow at a CAGR of 56.6 percent over the period 2011-2015. One of the key factors contributing to this market growth is the increasing use of smartphones. The Global Mobile Advertisement market has also been witnessing acquisitions and partnerships by companies. However, the complex value chain could pose a challenge to the growth of this market.

TechNavio's report, the Global Mobile Advertisement Market 2011-2015, has been prepared based on an in-depth analysis of the market with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global Mobile Advertisement market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors dominating this market space include Apple Inc., Google Inc., Microsoft Corp., and Yahoo Inc. The other vendor included in the report is Millennial Media Inc.

Key questions answered in this report:

  • What will the market size be in 2015 and at what rate will it grow?
  • What key trends is this market subject to?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the opportunities and threats faced by each of these key vendors?
  • What are the strengths and weaknesses of each of these key vendors?

You can request one free hour of analyst time when you purchase this report. Details provided within the report.

Table of Contents

01. Executive Summary

02. Introduction

03. Market Coverage

  • Market Overview
  • Key Offerings

04. Market Landscape

  • Market Structure
  • Market Forecast
  • Mobile Advertisement Market by Spending Categorization
  • Mobile Advertisement Spending Out of Overall Advertisement Budget
  • Mobile Advertisement Spend by Device
  • Five Forces Analysis

05. Geographical Segmentation

06. Key Leading Countries

  • Japan
  • USA
  • South Korea

07. Vendor Landscape

08. Buying Criteria

09. Market Growth Drivers

10. Drivers and their Impact

11. Market Challenges

12. Impact of Drivers and Challenges

13. Market Trends

14. Key Vendor Analysis

  • 14.1. Google Inc.
    • Business Overview
    • SWOT Analysis
  • 14.2. Apple Inc.
    • Business Overview
    • SWOT Analysis
  • 14.3. Yahoo Inc.
    • Business Overview
    • SWOT Analysis
  • 14.4. Microsoft Corp.
    • Business Overview
    • SWOT Analysis

15. Other Reports in this Series

List of Exhibits:

  • Exhibit 1: Market Structure of the Mobile Advertisement Market
  • Exhibit 2: Global Mobile Advertisement Market 2011-2015 (US$ billion)
  • Exhibit 3: Global Mobile Advertisement Market by Spending Categorization 2011
  • Exhibit 4: Mobile Advertisement Spending Out of Overall Advertisement Budget 2011-2015 (percentage)
  • Exhibit 5: Impression of Mobile Devices Used for Mobile Advertisements 2011
  • Exhibit 6: Global Mobile Advertisement Market by Geographical Segmentation 2011
  • Exhibit 7: Global Mobile Advertisement Market by Geographical Share 2011-2015 (percentage)
  • Exhibit 8: Global Mobile Advertisement Market by Vendor Segmentation (Search Advertisement) 2011
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