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Interactive Mobile and Social Media Marketing Spend in the US 2012-2016

Abstract

TechNavio's analysts forecast the Interactive Mobile and Social Media Marketing Spend in the US to grow at a CAGR of 28.48 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increased penetration of smartphones and tablets. Interactive Mobile and Social Media Marketing Spend in the US has also been witnessing the emerging demand for games marketing. However, the lack of proper marketing strategy could pose a challenge to the growth of this market.

TechNavio's report, the Interactive Mobile and Social Media Marketing Spend in the US 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report focuses on the US; it also covers the Interactive Mobile and Social Media Marketing Spend in the US landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

The key vendors dominating this market space are AKQA Inc., Ogilvy Group Inc., Razorfish Inc., and SapientNitro USA Inc.

The oher vendors mentioned in the report are: TribalDDB Worldwide Inc., VML Inc., Rosetta Inc., Possible Worldwide Inc., iCrossing Inc., Radian6 Technologies Inc., Sysomos Inc., Adobe Systems Inc., SAS Institute Inc., Visible Technologies Inc., Conversocial Inc., HootSuite Media Inc., SocialVolt Inc., Viralheat Inc., and HubSpot Inc.

Key questions answered in this report:

  • What will the market size be in 2016 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of analyst time when you purchase this report. Details provided within the report.

TechNavio's research portfolio in the Enterprise Computing series includes reports on the ERP market, CRM market, enterprise software market, supply chain management market, web analytics market, enterprise applications market, mobile device management market, SOA market, electronic health record market, records management market, workforce management market

Table of Contents

01. Executive Summary

02. Introduction

03. Market Coverage

  • Market Overview

04. Market Landscape

  • 04.1. Interactive Mobile and Social Media Marketing Spend in the US
    • Market Size and Forecast
  • 04.2. Interactive Mobile Marketing Spend in the US
    • Market Size and Forecast
    • Market Segmentation
  • 04.3. Interactive Social Media Marketing Spend in the US
    • Market Size and Forecast
    • Market Segmentation
  • 04.4. Interactive Marketing Spend in the US
    • Market Segmentation
    • End-user Segmentation
  • 04.5. Five Forces Analysis

05. Vendor Landscape

06. Buying Criteria

07. Market Growth Drivers

08. Drivers and their Impact

09. Market Challenges

10. Impact of Drivers and Challenges

11. Market Trends

12. Key Vendor Analysis

  • 12.1. SapientNitro USA Inc.
    • SWOT Analysis
  • 12.2. AKQA Inc.
    • SWOT Analysis
  • 12.3. Razorfish Inc.
    • SWOT Analysis
  • 12.4. Ogilvy Group Inc.
    • SWOT Analysis

13. Other Reports in this Series

List of Exhibits:

  • Exhibit 1: Interactive Mobile and Social Media Marketing Spend in the US 2012-2016 (US$ billion)
  • Exhibit 2: Interactive Mobile Marketing Spend in the US 2012-2016 (US$ billion)
  • Exhibit 3: Interactive Mobile Marketing Spend in the US by Market Segmentation 2012-2016 (US$ billion)
  • Exhibit 4: Interactive Mobile Marketing Spend in the US by Market Segmentation 2012-2016 (percentage)
  • Exhibit 5: Interactive Social Media Marketing Spend in the US 2012-2016 (US$ billion)
  • Exhibit 6: Interactive Social Media Marketing Spend in the US by Market Segmentation 2012-2016 (US$ billion)
  • Exhibit 7: Interactive Social Media Marketing Spend in the US by Market Segmentation 2012-2016 (percentage)
  • Exhibit 8: Interactive Marketing Spend in the US by Market Segmentation 2012-2016 (US$ billion)
  • Exhibit 9: Interactive Marketing Spend in the US by Market Segmentation 2012-2016 (percentage)
  • Exhibit 10: Interactive Marketing Spend in the US by End-user Segmentation 2012
  • Exhibit 11: Interactive Marketing Spend in the US by End-user Segmentation 2012-2016 (percentage)
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