2010 Real-Time 2D-to-3D Conversion: An Overview of the Market for 2D-to-3D Conversion in the Home

Introduction

Abstract

The Need:

The 2010 Consumer Electronics Show in Las Vegas, NV brought to the forefront how far the technology of S-3D has advanced; major consumer electronics brands such as Sony, Samsung, Panasonic, Vizio, Sharp, Toshiba, LG and others demonstrated state-of-the-art 3D technologies that are ready for mass production in consumer products. The establishment of Stereoscopic 3D specifications for Blu-ray (optical storage and distribution) and HDMI (data transport) from host (Blu-ray Player, Set-Top-Box, Video Game Console, etc.) to the 3D-capable television enables the creation of 3D products with the plug-and-play functionality expected by consumers. Major 3D content channels and distribution deals have been announced by ESPN, DirecTV and the Discovery Channel, and there is much behind-the-scenes activity at the cable providers. And, NAB' 10 confirmed that all parts of the content creation, production and distribution infrastructure are getting behind the roll out of 3D content to the home in 2010.

In the near term, however, there is very little content available for the consumer to enjoy on their new 3DTVs. A possible solution is converting existing 2D content to 3D. Such conversions can be done in real time, in near real time and in a time consuming off-line process. The quality is basically commensurate with the level of effort, with the real time solutions producing the lowest quality conversions. However, because there are many potential platforms where real time conversion can be embedded (3DTVs, Blu-ray Players, Set-Top-Boxes, etc.), this report focuses on this aspect of the conversion industry.

Report Objective:

The objective of this report is to give product planners and technologists involved with 3DTV in the home the information they need to make decisions about the incorporation of real-time 2D-to-3D conversion technology in future products. In addition, by looking at near real time and off line conversion techniques, we can offer a view of the development path this technology will follow.

The report is organized to provide a detailed look at the need for real-time 2D-to-3D conversion, the techniques for performing the conversion and a forecast for products including this feature. Additionally, the report provides useful information about the companies involved in real-time 2D-to-3D conversion and the alliances that have formed between them.

Methodology

Insight Media' s approach to forecasting is unique and transparent. We have established a methodology of analyzing the market by considering the needs that are important to the consumer or OEM and by rating how well the products meet those needs today and in the future. We use the results of these analyses to guide us in developing our forecasts. The transparency comes from the detailed explanation of all assumptions used in creating the forecast. We do not provide a number without a detailed supporting explanation.

Who Should Buy:

• 3DTV Set Makers and Suppliers
• Blu-ray Player Makers and Suppliers
• Set-Top-Box Makers and Suppliers
• SoC and Media Processor Developers and Suppliers
• Internet, Cable, Broadcast and Satellite Delivery Companies and Supply Chains
• Developers of real time, near real time and off line conversion technology
• Investors looking for information to support due diligence

Report Statistics

• Authors: Dale H. Maunu, Chris Chinnock, Norbert Hildebrand
• Number of Pages: 75
• Number of Tables: 2
• Number of Figures: 29

Table of Contents

Table of Contents

Table of Contents

Table of Figures

Table of Tables

1. Introduction

2. Executive Summary

• 2.1. Forecasts
• 2.2. Key Take-Aways

3. Approaches to Real-Time Conversion

• 3.1. Overview of 2D-to-3D Conversion
  • 3.1.1. Scene Analysis
  • 3.1.2. Depth Map Generation
  • 3.1.3. 3D Image Construction
  • 3.1.4. Post Processing

4. Analysis and Forecast

• 4.1. Forecast Parameters
• 4.2. Methodology
• 4.3. Step-by-Step Methodology
  • 4.3.1. Tops-Down Approach
  • 4.3.2. Bottoms-up Approach
• 4.4. Hardware Forecasts
  • 4.4.1. Forecast of 3DTVs with Built-in Real-Time 2D-to-3D Conversion
  • 4.4.2. Forecast of Blu-ray Players & STBs with Built-in Real-Time 2D-to-3D Conversion

5. Company Profiles

• 5.1. 3D Mention Media
• 5.2. Altera
• 5.3. ArcSoft
• 5.4. CyberLink
• 5.5. DDD
• 5.6. Enhanced Chip Technologies Inc.
• 5.7. e-MDT (now InnoVision)
• 5.8. HDlogix
• 5.9. Himax Technologies
• 5.10. JVC
• 5.11. Marvell
• 5.12. Mercury Systems
• 5.13. Quartics
• 5.14. Samsung Electronics
• 5.15. Sensio
• 5.16. Sonic Solutions
• 5.17. Sony
• 5.18. Toshiba
• 5.19. Trident Microsystems
• 5.20. Wistron

6. Appendix

• 6.1. 2D-to-3D Conversion Gets Attention
• 6.2. 3DEye Demos Conversion in MGM SkyLoft
• 6.3. Will 3D Advertising be the Achilles Heel of 3DTV?
• 6.4. How good is Good Enough?

TABLE OF FIGURES

• Figure 1: Worldwide Forecast of 3DTVs with Built-In Real-Time 2D-to-3D Conversion
• Figure 2: Worldwide Forecast of Blu-Ray Players with Built-In Real-Time 2D-to-3D Conversion
• Figure 3: Worldwide Forecast of Set-Top-Boxes with Built-In Real-Time 2D-to-3D Conversion
• Figure 4: Overview of Real-Time 2D-to-3D Conversion
• Figure 5: Forecast Methodology Flowchart
• Figure 6: Meets Expectations for Real-Time 2D-to-3D Conversion in 3DTVs - 2010
• Figure 7: Meets Expectations for Real-Time 2D-to-3D Conversion in 3DTVs - 2015
• Figure 8: Meets Expectations for Real-Time 2D-to-3D Conversion in Blu-ray Players - 2010
• Figure 9: Meets Expectations for Real-Time 2D-to-3D Conversion in Blu-ray Players - 2015
• Figure 10: Meets Expectations for Real-Time 2D-to-3D Conversion in Set-Top-Boxes - 2010
• Figure 11: Meets Expectations for Real-Time 2D-to-3D Conversion in Set-Top-Boxes - 2015
• Figure 12: Worldwide 3DTV Forecast by Technology
• Figure 13: Worldwide Forecast of 3DTVs with Built-in Real-Time 2D-to-3D Conversion
• Figure 14: Overall Worldwide Blu-ray Player Forecast
• Figure 15: Adjusted Worldwide Blu-ray Player Forecast
• Figure 16: Worldwide Set-Top-Box Forecast
• Figure 17: Worldwide Forecast of Blu-ray Players with Built-in Real-Time 2D-to-3D Conversion
• Figure 18: Worldwide Forecast of Set-Top-Boxes with Built-in Real-Time 2D-to-3D Conversion
• Figure 19: ECT223H SoC 2D-to-3D Conversion Flowchart
• Figure 20: InnoVision 3D SoC "EM3100" Block Diagram
• Figure 21: Flow Chart of HDlogix Approach to Conversion
• Figure 22: JVC IF-2D3D1 2D-to-3D Converter
• Figure 23: Mercury Systems Pixel-by-Pixel 2D-to-3D Conversion Process
• Figure 24: Quartics QV1721 Video Processor Block Diagram
• Figure 25: Samsung LED 7000 3D LCD TV
• Figure 26: Sensio Volume 2.5D Block Diagram
• Figure 27: Sensio S3D220 Display Integration Diagram
• Figure 28: Sony XBR-HX900 series 3DTV
• Figure 29: Toshiba 3D ' Cell' TV
• Figure 30: Wistron / Acer / DDD Flowchart of Real-Time 2D-to-3D Conversion

TABLE OF TABLES

• Table 1: Overview of 2D-to-3D Conversion Companies
• Table 2: Support for Real-Time 2D-to-3D Conversion in 3DTVs

2010 Real-Time 2D-to-3D Conversion: An Overview of the Market for 2D-to-3D Conversion in the Home published by Insight Media in May 1, 2010. This report consists of 75 pages and the price starts from US $ 1500.