The 2010 Consumer Electronics Show in Las Vegas, NV brought to the forefront how far the technology of S-3D has advanced; major consumer electronics brands such as Sony, Samsung, Panasonic, Vizio, Sharp, Toshiba, LG and others demonstrated state-of-the-art 3D technologies that are ready for mass production in consumer products. The establishment of Stereoscopic 3D specifications for Blu-ray (optical storage and distribution) and HDMI (data transport) from host (Blu-ray Player, Set-Top-Box, Video Game Console, etc.) to the 3D-capable television enables the creation of 3D products with the plug-and-play functionality expected by consumers. Major 3D content channels and distribution deals have been announced by ESPN, DirecTV and the Discovery Channel, and there is much behind-the-scenes activity at the cable providers. And, NAB' 10 confirmed that all parts of the content creation, production and distribution infrastructure are getting behind the roll out of 3D content to the home in 2010.
In the near term, however, there is very little content available for the consumer to enjoy on their new 3DTVs. A possible solution is converting existing 2D content to 3D. Such conversions can be done in real time, in near real time and in a time consuming off-line process. The quality is basically commensurate with the level of effort, with the real time solutions producing the lowest quality conversions. However, because there are many potential platforms where real time conversion can be embedded (3DTVs, Blu-ray Players, Set-Top-Boxes, etc.), this report focuses on this aspect of the conversion industry.
The objective of this report is to give product planners and technologists involved with 3DTV in the home the information they need to make decisions about the incorporation of real-time 2D-to-3D conversion technology in future products. In addition, by looking at near real time and off line conversion techniques, we can offer a view of the development path this technology will follow.
The report is organized to provide a detailed look at the need for real-time 2D-to-3D conversion, the techniques for performing the conversion and a forecast for products including this feature. Additionally, the report provides useful information about the companies involved in real-time 2D-to-3D conversion and the alliances that have formed between them.