Stand-alone picoprojectors were first introduced commercially in 2008 and since then have been introduced by multiple additional vendors. For purposes of this report, a stand-alone picoprojector is small enough to fit in a pocket and can be battery powered. The unit may or may not have an internal media player. Sales to date have been modest, but respectable and significant growth in this market is expected in the future. Component suppliers, pico module makers, projector system makers and others need to understand the consumer needs in this market in order to provide products that sell in significant quantities. This report is designed to address this need.
Careful evaluation of the technology, markets and end-user needs are required to create forecasts that are realistic. This sober and independent evaluation is required to understand and plan for developments in the stand-alone picoprojector market, as well as the market for pico/micro projectors in general.
The pico/micro projector market can be broken into six market segments, as shown in the Table below. Only the stand-alone picoprojector segment is addressed in this report. Separate reports will discuss the other segments, with the Smart Phone Handset and Digital Camera reports already available.
Part 1 of this report covers the technology, human factors and market drivers that are common for all six market segments. Part 2 of the report then takes a deep-dive into how this general information applies to stand-alone picoprojectors. Because the use model and therefore end-user needs and requirements differ depending on an end-user' s background, this report divides the countries of the world into 3 regions, depending on the average wealth of the country. The needs and requirements for stand-alone picoprojectors are examined separately for each region. Part 2 also provides optimistic, conservative and expected sales forecasts through 2016 for stand-alone picoprojectors for each of the 3 regions. These forecasts involve unit sales, revenue to the picoprojector module manufacturers and overall industry revenue from retail sales.
In the near future, Insight Media expects to present reports on the three additional market segments. These additional reports will include the same Part 1, but Part 2 of each report will cover market-segment specific technology, applications, consumer expectations and forecasts.
Some key findings of this report include:
Insight Media has a transparent, comprehensive and unique forecast methodology. For this series of reports, we divided the pico/micro projector market into the six segments shown in Table 1 because end-user expectations are very different for each of these six segments. While the pico/micro projector technology and human factors remains the same across all six markets, the marketing factors, the end-user expectations and the forecast penetration rates into the Total Available Market (TAM) are very different for each segment.
The flow chart in Figure 10 indicates the paths used to generate the final forecast for stand-alone picoprojectors. Our Market Analysis focuses on larger scale factors that will help drive or slow adoption of these picoprojectors, while our Competitive Analysis focuses on how stand-alone picoprojectors can create value propositions that allow them to compete with other displays and systems containing displays.
One of the key steps in this process is the Purchase Decision Analyses. In this analysis, the expectations of end users of stand-alone picoprojectors are compared to what these stand-alone picoprojectors could actually achieve. This analysis was repeated three times for each of two scenarios:
The 2011 analysis was done by comparing current stand-alone picoprojectors to current consumer expectations. The analysis was repeated for 2013 and 2015 using forecast technology trends and extrapolated consumer expectations.
Insight Media believes the market for stand-alone picoprojectors is a worldwide market, although end-users have varying needs and desires in different regions. Therefore, the forecast is broken down by region.
Since multiple technologies can meet the requirements for stand-alone picoprojectors, this report does not sub-divide the forecast by technology.
Technology planners, marketing planners, business development managers, senior executives, engineering managers and researchers who are: