Mash-ups are increasingly being developed and used by both consumer and
enterprise users in everyday life. Giving the end user the ability to combine
information sources into a useable output enhances the value of information
and bolsters a sense of empowerment, and by adding telecommunications data
such a location, presence, and call control information to a user-generated
mash up also creates new revenue opportunities for telecommunications service
providers.
This study reviews how information sources resulting from established
standards as well as better data access and connectivity are being coupled
with tools and capabilities to enable end-users to design and develop
innovative services. Insight will explore the various facets of this emerging
opportunity. We analyze the leading vendors and the technologies that are
creating Mash-up capabilities, report on prominent service providers that
illustrate best practices, and reveal areas of high potential for carriers
including forecasts of Mash-Up adoption and revenue.
Table of Contents
Table of Contents
Chapter-I
EXECUTIVE SUMMARY
1.1. Mashups and the Power of Web 2.0
1.2. What We Found
1.3. What Role for Telcos in Mashups?
1.4. Mashup Market and Revenue Potential
Chapter-II
INTRODUCTION TO MASHUPS
2.1. Definition and Classification of Mashups
2.2. Taxonomy of a Typical Mashup
2.3. Traction for Mashups
2.4. The Technology Underlying Mashups
2.4.1 Web 2.0
2.4.2 SOA
2.4.3 XML
2.4.4 Ajax
2.5. Reservations About Mashups
2.6. The Need for Standards
2.7. What Role for Telcos in Mashups?
Chapter-III
TELCOS AND MASHUPS
3.1. What Mashups Mean for the Telcos
3.2. Why Mashups Now?
3.3. The Enabler is SIP
3.3.1 SIP' s Importance in Mashups
3.4. Social Networking
3.4.1 Social Networking Application Ecosystem
3.4.2 Mobile Social Networking
3.4.3 Social Networking and Mashups
3.4.4 Telco Perspective
3.5. Location Based Services
3.5.1 Mobile LBS
3.5.2 Map-Based LBS
3.5.3 LBS Mashups
3.6. VoIP
3.6.1 The VoIP Value Proposition
3.6.2 Decisive Traction for VoIP
3.6.3 VoIP and Mashups
3.6.4 The Telco Perspective
3.7. Presence
3.7.1 SIP and Presence
3.7.2 Mashups and Presence
3.7.3 The Telco Perspective
3.8. Messaging
3.8.1 SIP and Messaging
3.8.2 Mashups and Messaging
3.8.3 The Telco Perspective
3.9. Software as a Service
3.9.1 SaaS Implementation Methodology
3.9.2 SaaS and Mashups
3.9.3 The Telco Perspective
3.10. Conferencing
3.10.1 Metamorphosis
3.10.2 Conferencing and Mashups
3.10.3 The Telco Perspective
3.11. Streaming
3.11.1 SIP and Streaming
3.11.2 Streaming and Mashups
3.11.3 The Telco Perspective
3.12. Conclusion
Chapter-IV
MASHUPS AND STAKEHOLDERS
4.1. Carrier Strategy Overview
4.1.1 BT
4.1.2 Vodafone
4.1.3 NTT Group
4.1.4 AT&T
4.1.5 SK Telecom
4.1.6 Telecom Italia
4.1.7 Rogers Communications
4.1.8 Sprint
4.2. Other Stakeholders
4.2.1 IBM
4.2.2 Microsoft
4.2.3 Serena Software
4.2.4 Nokia
4.2.5 eBay
4.2.6 Cisco Systems
4.2.7 Google
4.2.8 Yahoo! Inc.
4.2.9 BroadSoft
4.3. Conclusion
Chapter-V
QUANTITATIVE ANALYSIS
5.1. The Telco Revenue Model
5.1.1 Data Transfer
5.1.2 Access Royalties
5.2. Research Methodology
5.2.1 What We Will Forecast
5.2.2 The Base Figures
5.2.3 Construction of the Market Model
5.3. Global Mashup Revenue Opportunity
5.4. Social Networking Revenue Opportunity
5.5. LBS Mashup Revenue Opportunity
5.6. Presence Mashup Revenue Opportunity
5.7. VoIP Mashup Revenue Opportunity
5.8. Messaging Mashup Revenue Opportunity
5.9. SaaS Mashup Revenue Opportunity
5.10. Conferencing Mashup Revenue Opportunity
5.11. Streaming Mashup Revenue Opportunity
5.12. Conclusion
Table of Figures
Chapter-I
I-1. Logical Schematic of a Commercial Mashup
I-2. Global Mashup Revenue Opportunity for Telcos, 2010-2015
Chapter-II
II-1. Logical Schematic of a Commercial Mashup
Chapter-III
III-1. Seven Layers of OSI Model
III-2. Basic Components of a SIP Network
III-3. Example of a SIP Call Flow in Proxy Mode
III-4. Support for HTTP in SIP Setup
III-5. The Swimwire Mashup Homepage
III-6. The Twinkle Twitter Client for iPhone with the Near Me Tab Active
III-7. Schematic of the Ribbit SmartSwitch platform
III-8. Schematic of the BroadWorks Platform Offered by BroadSoft
III-9. OpSource On-Demand Platform
III-10 Schematic of the SaaS-enabled Mashup
Chapter-IV
IV-1. Mashup Combining Twitter and Google Maps Conjured by Vodafone UK
IV-2. Schematic Representation of SAXAE Platform
IV-3. Speech Mashup Manager and Speech & Understanding Engine from AT&T
Labs Research
IV-4. Customization of Mashups Facilitated by IBM Mashup Center
IV-5. Securing Information Assets as Facilitated by IBM Mashup Center
IV-6. Failed Initiative - Microsoft Popfly
IV-7. Schematic Representation of the Outlook Social Connector Function
IV-8. Business Mashups Product from Serena Software
Table of Tables
Chapter-V
V-1. Global Mashup Revenue Opportunity for Telcos, 2010-2015
V-2. Dist. of Global Mashup Rev. Opp. for Telcos by Opp. Type, 2010-2015
V-3. Global Mashup Revenue Opportunity by Wireline vs. Wireless, 2010-2015
V-4. Regional Distribution of Global Mashup Revenue Opportunity, 2010-2015
V-5. Social Networking Mashup Revenue Opportunity, 2010-2015
V-6. Dist. of Social Networking Mashup Revenue Opp. by Type, 2010-2015
V-7. Social Networking Mashup Rev. Opp. by Wireline vs.Wireless, 2010-2015
V-8. Regional Dist. of Social Net. Mashup Rev. Opp. for Telcos, 2010-2015
V-9. LBS Mashup Revenue Opportunity, 2010-2015
V-10. Dist. of LBS Mashup Revenue Opportunity by Type, 2010-2015
V-11. Dist. of LBS Mashup Rev. Opp. by Wireline vs. Wireless, 2010-2015
V-12. Regional Distribution of LBS Mashup Revenue Opportunity, 2010-2015
V-30. Distribution of Conferencing Mashup Revenue Opp. by Type, 2010-2015
V-31. Dist. of Conf. Mashup Rev. Opp. by Wireline vs. Wireless, 2010-2015
V-32. Regional Distribution of Conferencing Mashup Revenue Opp., 2010-2015
V-33. Streaming Mashup Revenue Opp. for Telcos, 2010-2015
V-34. Dist. of Streaming Mashup Rev. Opportunity by Type, 2010-2015
V-35. Dist.of Streaming Mashup Rev. Opp.by Wireline vs. Wireless, 2010-2015
V-36. Regional Dist. of Streaming Mashup Revenue Op. for Telcos, 2010-2015
V-37. Mashup Revenue by Application Type Summary, 2010-2015
Mash-Ups in Telecommunications 2010-2015 published by The Insight Research Corporation in September 1, 2010. This report consists of 168 pages and the price starts from US $ 3995.
