Mash-ups are increasingly being developed and used by both consumer and enterprise users in everyday life. Giving the end user the ability to combine information sources into a useable output enhances the value of information and bolsters a sense of empowerment, and by adding telecommunications data such a location, presence, and call control information to a user-generated mash up also creates new revenue opportunities for telecommunications service providers.
This study reviews how information sources resulting from established standards as well as better data access and connectivity are being coupled with tools and capabilities to enable end-users to design and develop innovative services. Insight will explore the various facets of this emerging opportunity. We analyze the leading vendors and the technologies that are creating Mash-up capabilities, report on prominent service providers that illustrate best practices, and reveal areas of high potential for carriers including forecasts of Mash-Up adoption and revenue.