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The Mobile Workforce and Enterprise Applications, 2011-2016

Wireless technology has fully penetrated enterprises and enabled businesses of all sizes to experience some benefits of a mobile workforce. As enterprises increasingly look to expand customer service, the next generation of wireless products and services will enable more robust enterprise applications to support an expanded mobile workforce. Over the past decade, wireless networks, devices, and applications have been developed to support the most basic enterprise applications, such as voice, email, ordering, and tracking. These developments were largely independent of the enterprise applications on the wireline side, which were expanding to support broadband access to intranet and internet applications. The next few years will see an increasing integration of wireline and wireless applications, enabled by new technologies, such as IMS, 3G networks, smart phones, and WiMAX devices.

This report will provide a detailed analysis of the wireless technologies, application platforms, and workforce trends that will accompany this integration. Carriers, device manufacturers, software companies, and application providers are swarming around this market, searching for the key set of features needed to win in the high-margin, enterprise application space. Mobility and IP convergence will be examined, along with fixed-mobile convergence, IMS, and content services. Insight will provide forecasts of enterprise wireless service demand by wireless application type as well as demand by vertical industry.

Table of Contents

Chapter - I

EXECUTIVE SUMMARY

  • 1.1. What is Enterprise Mobility
  • 1.2. The Key Enterprise Mobility Applications
    • 1.2.1. FMC and VoIP
    • 1.2.2. IM and E-mail
    • 1.2.3. Conferencing and Collaboration
    • 1.2.4. Mobility Machine-to-Machine Communications
    • 1.2.5. Sales Force Automation
  • 1.3. Segmenting the Enterprise Mobility Marketplace

Chapter - II

TAXONOMY OF ENTERPRISE MOBILITY

  • 2.1. Definition of Enterprise Mobility
  • 2.2. History of Enterprise Mobility
    • 2.2.1. Increasing Importance of Mobile Data
    • 2.2.2. The Paradigm Shift in Enterprise Applications
  • 2.3. Benefits of Enterprise Mobility
  • 2.4. Principal Applications Driving Enterprise Mobility
  • 2.5. VoIP and FMC
    • 2.5.1. Evolution of VoIP
    • 2.5.2. The Added Value Mobile VoIP
    • 2.5.3. What is FMC?
    • 2.5.4. VoIP-Enabled Mobile Phones and FMC
    • 2.5.5. Stakeholder Prospects
  • 2.6. E-mail and IM
    • 2.6.1. Why Join IM and E-mail?
    • 2.6.2. Mobile E-mail Architecture
    • 2.6.3. Characteristics of Enterprise E-mail
    • 2.6.4. E-mail, Mobility and Enterprises
    • 2.6.5. Mobile IM and Presence
    • 2.6.6. Prospects for Mobile IM and E-mail
  • 2.7. Conferencing and Collaboration
    • 2.7.1. Mobile Conferencing Implementation
    • 2.7.2. The Importance of Web Conferencing
    • 2.7.3. Conferencing Standards
    • 2.7.4. Conferencing Stakeholders
  • 2.8. Machine to Machine (M2M) Communications
    • 2.8.1. The Wireless Advantage
    • 2.8.2. M2M Platforms and Applications
    • 2.8.3. Sensor Modules
    • 2.8.5. M2M Applications
    • 2.8.6. The Stakeholders
  • 2.9. Sales Force Automation
    • 2.9.1. SFA versus CRM
    • 2.9.2. Elements of SFA
    • 2.9.3. Mobile SFA
    • 2.9.4. Anatomy of SFA
    • 2.9.5. SFA, Cloud Computing, & Stakeholders
    • 2.9.6. Mobile SFA Caveats

Chapter - III

CASE STUDIES

  • 3.1. Cloud Computing and the Hosted Model
  • 3.2. Case Studies
    • 3.2.1. Mobile VoIP Case: BroadSoft
    • 3.2.2. Mobile E-mail Case: BlackBerry IM
    • 3.2.3. Mobile Conferencing Case: AT&T Connect
    • 3.2.4. Mobile M2M Case: Telenor's Shepherd
    • 3.2.5. Mobile SFA Case: Salesforce.com

Chapter - IV

MOBILE WORKFORCE AND ENTERPRISE APPLICATION STAKEHOLDERS

  • 4.1. Overview of the stakeholder landscape
  • 4.2. Device Makers
  • 4.3. Operators
  • 4.4. OS Platform Influencers/Owners
  • 4.5. Application Developers
  • 4.6. Mobility Management Solution Providers
  • 4.7. Infrastructure Providers and System Integrators
  • 4.8. Profiles of Influential Players
    • 4.8.1. Apple
    • 4.8.2. AT&T
    • 4.8.3. Ericsson
    • 4.8.4. Good Technology
    • 4.8.5. Google
    • 4.8.6. iPass
    • 4.8.7. Microsoft
    • 4.8.8. Nokia
    • 4.8.9. Notify
    • 4.8.10. Novatel Wireless
    • 4.8.11. Pyxis
    • 4.8.12. Radvision
    • 4.8.13. Rhomobile
    • 4.8.14. RIM
    • 4.8.15. Salesforce.com
    • 4.8.16. SAP/Sybase
    • 4.8.17. Sierra Wireless
    • 4.8.18. Synchronica
    • 4.8.19. Verizon Wireless
    • 4.8.20. Visage Mobile
    • 4.8.21. Vodafone

Chapter - V

MARKET FORECASTS

  • 5.1. Smartphones and Tablets
  • 5.2. Wireless Data Services
  • 5.3. Enterprise Solutions
  • 5.4. Forecast Segments
  • 5.5. Forecasting Methodology
    • 5.5.1. Computation of Application Solution Revenue Forecasts
    • 5.5.2. Computation of Wireless Data Service Revenue Forecasts
  • 5.6. Overall Enterprise Mobility Market Forecast
  • 5.7. VoIP and FMC
  • 5.8. E-mail and IM
  • 5.9. Conferencing and Collaboration
  • 5.10. M2M
  • 5.11. SFA
  • 5.12. Conclusion

Table of Figures

Chapter - I

  • I-1. AT&T Connect Application Participant Status as Viewed on iPhone
  • I-2. Dashboard Utility for iPhone from Salesforce.com
  • I-3. Global Market for Enterprise Mobility Solutions

Chapter - II

  • II-1. US Wireless Average Minutes Per Local Call
  • II-2. Enterprise VoIP Network Architecture on a Public IP Network
  • II-3. VoIP Network Within Individual Enterprise Location
  • II-4. Mobile Soft Phone by eSky for iPhone
  • II-5. FMC and VoIP Interplay in Enterprise Setups
  • II-6. Simplified Common Architecture for Enterprise Mobile E-mail and IM
  • II-7. Video Conferencing Architecture
  • II-8. Fuze Meeting for iPad 2
  • II-9. Analogy Between Web server/Web app w/ M2M Platform/ Connected App
  • II-10. AirPrime WS Modules from Sierra Wireless
  • II-11. M2M Components and Application Ecosystem
  • II-12. On-Premise Mobile SFA Architecture
  • II-13. Microsoft Dynamics Architecture

Chapter - III

  • III-1. BroadSoft's Mobile Manager Architecture
  • III-2. The BlackBerry Bold 9000 Smartphone
  • III-3. Participant Status as Viewed on iPhone
  • III-4. Whiteboard in AT&T Connect for iPhones
  • III-5. Shepherd Plug-in Framework from Telenor Objects
  • III-6. Dashboard Utility for iPhone from Salesforce.com

Chapter - IV

  • IV-1 Unwired Platform from Sybase

Chapter - V

  • V-1. Global Market for Enterprise Mobility Solutions
  • V-2. Global Cellular Operator Revenues for Enterprise Mobility Solutions
  • V-3. Global Market for Enterprise Mobility Solutions, by Region
  • V-4. Global Market for VoIP and FMC Solutions, by Region
  • V-5. Global Market for E-mail and IM Solutions, by Region
  • V-6. Global Market for M2M Solutions, by Region
  • V-7. Global Market for SFA Solutions, by Region

Table of Tables

Chapter - IV

  • IV-1. Sum.of Roles Performed by Select Influential Enterprise Mobile App Stakeholders
  • IV-2. Websites and HQ Locations of Companies Analyzed in the Report

Chapter - V

  • V-1. Global Market for Enterprise Mobility Solutions
  • V-2. Global Cellular Operator Revenues for Enterprise Mobility Solutions
  • V-3. Global Market for Enterprise Mobility Solutions, by Implementation Type
  • V-4. Global Market for Enterprise Mobility Solutions, by Business Vertical
  • V-5. Global Market for Enterprise Mobility Solutions, by Region
  • V-6. Distribution of Solution and Data Services Revenues for VoIP and FMC
  • V-7. Global Market for VoIP and FMC Solutions, by Implementation Type
  • V-8. Global Market for VoIP and FMC Solutions, by Business Vertical
  • V-9. Global Market for VoIP and FMC Solutions, by Region
  • V-10. Distribution of Solution and Data Services Revenues for E-mail and IM
  • V-11. Global Market for E-mail and IM Solutions, by Implementation Type
  • V-12. Global Market for E-mail and IM Solutions, by Business Vertical
  • V-13. Global Market for E-mail and IM Solutions, by Region
  • V-14. Dist. Of Solution and Data Services Rev. for Conferencing and Collaboration
  • V-15. Global Market for Conf. and Collaboration Solutions, by Implementation Type
  • V-16. Global Market for Conf. and Collaboration Solutions, by Business Vertical
  • V-17. Global Market for Conf. and Collaboration Solutions, by Region
  • V-18. Dist. Of Solution and Data Services Revenues for M2M
  • V-19. Global Market for M2M Solutions, by Implementation Type
  • V-20. Global Market for M2M Solutions, by Business Vertica
  • V-21. Global Market for M2M Solutions, by Region
  • V-22. Dist. Of Solution and Data Services Revenues for SFA
  • V-23. Global Market for SFA Solutions, by Implementation Type
  • V-24. Global Market for SFA Solutions, by Business Vertical
  • V-25. Global Market for SFA Solutions, by Region
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