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VoIP and the SME: CableCos, Telcos, the Rise of Hosted Service Models, 2011-2016

Abstract

In the never-ending quest to squeeze additional revenues from their infrastructure, cable companies have launched a full scale blitz on business markets. Telcos - which have long considered the small and medium business markets their exclusive domains - now are contending with the CableCo assault and competition from a variety of upstart hosted service providers that are providing enhanced VoIP services into this hotly contested market.

In a new research study, Insight's analysis reveals that more than three million small and medium businesses are geographically located within two-way capable cable systems, a veritable gold mine of captive customers for cable MSOs. By factoring in home-based businesses as well, the near-term opportunity created by this market is well in excess of 20 million lines.

This report analyzes enhanced VoIP services that are made possible by today's technology - not just telephony, but complete suites of unified communications geared and priced for the unique business requirements of SMEs. Insight quantifies the SME addressable market opportunity by vertical industry for VoIP and unified communications hosted services, and measures the competitive risk they pose to the incumbent telephone carriers.

Report Excerpt

1.1 Hosted PBX/VoIP Services for the Small Enterprise

Competition was already fierce among traditional telephone companies (telcos) and the cable TV multiple system operators (MSO) to provide consumers with broadband services before the cable companies launched a full scale blitz targeting their voice services at the lower end of the business segment. Telco's - which have long considered the small and medium business markets their exclusive domains - have been contending with the MSO assault on the one hand and with a rash of new entrants that are specifically targeting voice services at the lower end of the business segment.

The advent of PBX (private branch exchange)/VoIP (voice over Internet protocol) business telephone technology and the nearly universal availability of broadband services has enable a variety of upstart hosted service providers such as, 8x8, Aptela, Fonality, and Nextiva to target the small business market. These emerging companies are providing virtual PBX/VoIP services with enhanced features into this hotly contested lower end of the business segment - and they are doing it .......

Market Segmentation

Business Line Seat Forecast by Vertical Industry

  • Retail Trade
  • Accommodation and Food Services
  • Health Care and Social Assistance
  • Wholesale Trade
  • Finance and Insurance
  • Construction
  • Professional, Scientific, and Technical Services
  • Real Estate, Rental and Leasing
  • Other Services (except Public Administration)
  • Administrative, Waste Management and Remediation Services
  • Transportation
  • Manufacturing
  • Arts, Entertainment, and Recreation
  • Educational Services
  • Information
  • Management of Companies and Enterprises
  • Utilities
  • Undefined
  • Agriculture, Forestry, Fishing and Hunting
  • Mining

Business Line Revenue Forecast by Vertical Industry

  • Retail Trade
  • Accommodation and Food Services
  • Health Care and Social Assistance
  • Wholesale Trade
  • Finance and Insurance
  • Construction
  • Professional, Scientific, and Technical Services
  • Real Estate, Rental and Leasing
  • Other Services (except Public Administration)
  • Administrative, Waste Management and Remediation Services
  • Transportation
  • Manufacturing
  • Arts, Entertainment, and Recreation
  • Educational Services
  • Information
  • Management of Companies and Enterprises
  • Utilities
  • Undefined
  • Agriculture, Forestry, Fishing and Hunting
  • Mining

Small Business Line and Revenue Forecasts by MSA

  • New York-Northern New Jersey-Long Island, NY-NJ-PA
  • Los Angeles-Long Beach-Santa Ana, CA
  • Chicago-Joliet-Naperville, IL-IN-WI
  • Dallas-Fort Worth-Arlington, TX
  • Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
  • Miami-Fort Lauderdale-Pompano Beach, FL
  • Washington-Arlington-Alexandria, DC-VA-MD-WV
  • Boston-Cambridge-Quincy, MA-NH
  • Atlanta-Sandy Springs-Marietta, GA
  • Houston-Sugar Land-Baytown, TX
  • San Francisco-Oakland-Fremont, CA
  • Detroit-Warren-Livonia, MI
  • Seattle-Tacoma-Bellevue, WA
  • Phoenix-Mesa-Glendale, AZ
  • Riverside-San Bernardino-Ontario, CA

By Provider , Number of Very Small Businesses, Number of Small Businesses, Number of Very Small Business Lines, Number of Small Business Lines, and Total Small Business Lines

  • By Telco Provider
    • AT&T
    • CenturyLink
    • Cincinnati Bell
    • Fairpoint
    • Frontier
    • TDS
    • Verizon
    • Windstream
  • By MSO Provider
    • Bright House
    • CableOne
    • Cablevision
    • Charter
    • Comcast
    • Cox
    • Mediacom
    • SuddenLink
    • Time Warner
    • WOW!

Table of Contents

Chapter I EXECUTIVE SUMMARY

  • 1.1 Hosted PBX/VoIP Services for the Small Enterprise
  • 1.2 The Small Business Market for Hosted PBX/VoIP Services

Chapter II Evolution from PSTN to VoIP based business solutions

  • 2.1 Public Switched Telephone Network
  • 2.2 Very Small Business Legacy System Configuration
  • 2.3 Small Business Legacy System Configuration
  • 2.4 Managed IP/PBX Solution
  • 2.5 Hosted IP PBX Solution

Chapter III THE SMALL ENTERPRISE MARKET DEMOGRAPHICS

  • 3.1 Classification of Businesses
    • 3.1.1 Agriculture, Forestry, Fishing and Hunting
    • 3.1.2 Mining 16
    • 3.1.3 Utilities
    • 3.1.4 Construction
    • 3.1.5 Manufacturing
    • 3.1.6 Wholesale Trade
    • 3.1.7 Retail Trade
    • 3.1.8 Transportation and Warehousing
    • 3.1.9 Information
    • 3.1.10 Finance and Insurance
    • 3.1.11 Real Estate, Rental and Leasing
    • 3.1.12 Professional, Scientific, and Technical Services
    • 3.1.13 Management of Companies and Enterprises
    • 3.1.14 Administrative, Support, Waste Management and Remediation Services
    • 3.1.15 Educational Services
    • 3.1.16 Health Care and Social Assistance
    • 3.1.17 Arts, Entertainment, and Recreation
    • 3.1.18 Accommodation and Food Services
    • 3.1.19 Other Services (except Public Administration)
    • 3.1.20 Public Administration
    • 3.1.21 Undefined
  • 3.2 The Classification of Businesses by Size
  • 3.3 Distribution of Business by Size
  • 3.4 Hosted Services Market Methodology Analysis
  • 3.5 The Business Line Demand in Small Enterprises
  • 3.6 Small Enterprises as a Hosted Services Opportunity Space

Chapter IV THE ENTERPRISE COMMUNICATIONS ENVIRONMENT

  • 4.1 Business Communications Features
  • 4.2 Telephony Service Features
    • 4.2.1 Basic Legacy Telephone Features
    • 4.2.2 Hosted Services - Advanced Capabilities and Features
  • 4.3 Hosted Voicemail Features
  • 4.4 Auto Attendant Features
  • 4.5 Enterprise Services Control
  • 4.6 Unified Communications Service
  • 4.7 Hosted Service Premise Interface Devices
  • 4.8 Hosted Service Connectivity Costs
  • 4.9 Telco versus Hosted Services Telephone Costs
  • 4.10 Comparative Service Pricing
  • 4.11 Hosted Service Benefits Summary

Chapter V THE MSO SMALL BUSINESS MARKET POTENTIAL

  • 5.1 MSOs
    • 5.1.1 Bright House
    • 5.1.2 CableOne
    • 5.1.3 Cablevision
    • 5.1.4 Charter
    • 5.1.5 Comcast
    • 5.1.6 Cox
    • 5.1.7 Mediacom
    • 5.1.8 SuddenLink
    • 5.1.9 Time Warner
    • 5.1.10 WOW

Chapter VI THE TELCO SMALL BUSINESS MARKET POTENTIAL

  • 6.1 Telcos
    • 6.1.1 AT&T
    • 6.1.2 CenturyLink
    • 6.1.3 Cincinnati Bell
    • 6.1.4 Fairpoint
    • 6.1.5 Frontier
    • 6.1.6 TDS
    • 6.1.7 Verizon
    • 6.1.8 Windstream

Chapter VII Hosted VoIP/PBX Service Providers and Market Forecast

  • 7.1 Hosted PBX/VoIP Features
    • 7.1.1 Business Level Features:
    • 7.1.2 Individual Extension Features:
  • 7.2 Service Providers of Hosted PBX/VoIP Services
    • 7.2.1 8X8 Incorporated
    • 7.2.2 Vocalocity
    • 7.2.3 Nextiva
    • 7.2.4 Fonality
    • 7.2.5 Aptela
    • 7.2.6 RingCentral
    • 7.2.7 PhonePower
  • 7.3 Hosted PBX/VoIP Small Business Segment Forecast
  • 7.4 Hosted PBX/VoIP Seat Forecasts for Selected Metropolitan Statistical Areas
  • 7.5 Hosted PBX/VoIP Revenue Forecasts for Selected Metropolitan Statistical Areas

Table of Figures

Chapter I

  • I-1 Rev. Projection for Hosted PBX/VoIP Service in the Small Business Segment

Chapter II

  • II-1 Very Small Business Legacy Communications Configuration
  • II-2 Legacy Small Business Communications Configuration
  • II-3 Early Digital Access Services for Business Communications
  • II-4 Managed IP/PBX Business Communications Configuration
  • II-5 Typical Hosted PBX Solution

Chapter VII

  • VII-1 Hosted VoIP Seats Projection, 2010-2015
  • VII-2 Annual Revenue Projection, 2010-2015

Table of Tables

Chapter I

  • I-1 Bus. Lines by Industry Sector and Business Size: Small Ent.vs. Large and Med. Ent.
  • I-2 ILECs & MSOs Operating Territories Covered

Chapter III

  • III-1 US Business Distribution: All Business Sizes
  • III-2 Bus. Establishments by Ind. Sector & Business Size: Small Ent. vs. All Other Seg.
  • III-3 Business Lines: Distribution by Industry Sector
  • III-4 Business Lines by Industry Sector & Business Size: Small Ent.vs. Large and Med. Ent.
  • III-5 Business Lines by Industry Sector and Business Size - Small Enterprises

Chapter IV

  • IV-1 Comparative Service Pricing: Telco, MSO, & Hosted

Chapter V

  • V-1 Bright House: Total Business Line Potential by Industry
  • V-2 Bright House: Small Enterprise Line Potential by Industry by Employee Size
  • V-3 CableOne: Total Business Line Potential by Industry
  • V-4 CableOne: Small Enterprise Line Potential by Industry by Employee Size
  • V-5 Cablevision: Business Line Potential by Industry by Employee Size
  • V-6 Cablevision: Small Enterprise Line Potential by Industry by Employee Size
  • V-7 Charter: Total Business Line Potential by Industry
  • V-8 Charter: Small Enterprise Line Potential by Industry by Employee Size
  • V-9 Comcast: Total Business Line Potential by Industry
  • V-10 Comcast: Small Enterprise Line Potential by Industry by Employee Size
  • V-11 Cox: Total Business Line Potential by Industry
  • V-12 Cox: Small Enterprise Line Potential by Industry by Employee Size
  • V-13 Mediacom: Total Business Line Potential by Industry
  • V-14 Mediacom: Small Enterprise Line Potential by Industry by Employee Size
  • V-15 Total Business Line Potential by Industry
  • V-16 SuddenLink: Small Enterprise Line Potential by Industry by Employee Size
  • V-17 Time Warner: Total Business Line Potential by Industry
  • V-18 Time Warner: Small Enterprise Line Potential by Industry by Employee Size
  • V-19 WOW: Total Business Line Potential by Industry
  • V-20 WOW: Small Enterprise Line Potential by Industry by Employee Size

Chapter VI

  • V-1 Bright House: Total Business Line Potential by Industry
  • V-2 Bright House: Small Enterprise Line Potential by Industry by Employee Size
  • V-3 CableOne: Total Business Line Potential by Industry
  • V-4 CableOne: Small Enterprise Line Potential by Industry by Employee Size
  • V-5 Cablevision: Business Line Potential by Industry by Employee Size
  • V-6 Cablevision: Small Enterprise Line Potential by Industry by Employee Size
  • V-7 Charter: Total Business Line Potential by Industry
  • V-8 Charter: Small Enterprise Line Potential by Industry by Employee Size
  • V-9 Comcast: Total Business Line Potential by Industry
  • V-10 Comcast: Small Enterprise Line Potential by Industry by Employee Size
  • V-11 Cox: Total Business Line Potential by Industry
  • V-12 Cox: Small Enterprise Line Potential by Industry by Employee Size
  • V-13 Mediacom: Total Business Line Potential by Industry
  • V-14 Mediacom: Small Enterprise Line Potential by Industry by Employee Size
  • V-15 Total Business Line Potential by Industry
  • V-16 SuddenLink: Small Enterprise Line Potential by Industry by Employee Size
  • V-17 Time Warner: Total Business Line Potential by Industry
  • V-18 Time Warner: Small Enterprise Line Potential by Industry by Employee Size
  • V-19 WOW: Total Business Line Potential by Industry
  • V-20 WOW: Small Enterprise Line Potential by Industry by Employee Size

Chapter VII

  • VII-1 Top 15 Metropolitan Statistical Areas Ranking - by Population
  • VII-2 Top 15 Metropolitan Statistical Area Ranking - by Small Businesses
  • VII-3 MSA #1 - New York-Northern New Jersey-Long Island, NY-NJ-PA Seats Forecast
  • VII-4 MSA #2 - Los Angeles-Long Beach-Santa Ana, CA Seats Forecast
  • VII-5 MSA #3 - Chicago-Joliet-Naperville, IL-IN-WI Seats Forecast
  • VII-6 MSA #4 - Dallas-Fort Worth-Arlington, TX Seats Forecast
  • VII-7 MSA #5 - Philadelphia-Camden-Wilmington, PA-NJ-DE-MD Seats Forecast
  • VII-8 MSA #6 - Miami-Fort Lauderdale-Pompano Beach, FL Seats Forecast
  • VII-9 MSA #7 - Washington-Arlington-Alexandria, DC-VA-MD-WV Seats Forecast
  • VII-10 MSA #8 - Boston-Cambridge-Quincy, MA-NH Seats Forecast
  • VII-11 MSA #9 - Atlanta-Sandy Springs-Marietta, GA - Seats Forecast
  • VII-12 MSA #10 - Houston-Sugar Land-Baytown, TX Seats Forecast
  • VII-13 MSA #11 - San Francisco-Oakland-Fremont, CA Seats Forecast
  • VII-14 MSA #12 - Detroit-Warren-Livonia, MI Seats Forecast
  • VII-15 MSA #13 - Seattle-Tacoma-Bellevue, WA Seats Forecast
  • VII-16 MSA #14 - Phoenix-Mesa-Glendale, AZ Seats Forecast
  • VII-17 MSA #15 - Riverside-San Bernardino-Ontario, CA Seats Forecast
  • VII-18 MSA #1 - NY-Northern NJ-Long Island, NY-NJ-PA Revenue Forecast,
  • VII-19 MSA #2 - Los Angeles-Long Beach-Santa Ana, CA Revenue Forecast
  • VII-20 MSA #3 - Chicago-Joliet-Naperville, IL-IN-WI Revenue Forecast
  • VII-21 MSA #4 - Dallas-Fort Worth-Arlington, TX Revenue Forecast
  • VII-22 MSA #5 - Philadelphia-Camden-Wilmington, PA-NJ-DE-MD Revenue Forecast
  • VII-23 MSA #6 - Miami-Fort Lauderdale-Pompano Beach, FL Revenue Forecast
  • VII-24 MSA #7 - Washington-Arlington-Alexandria, DC-VA-MD-WV Revenue Forecast
  • VII-25 MSA #8 - Boston-Cambridge-Quincy, MA-NH Revenue Forecast
  • VII-26 MSA #9 - Atlanta-Sandy Springs-Marietta, GA - Revenue Forecast
  • VII-27 MSA #10 - Houston-Sugar Land-Baytown, TX Revenue Forecast
  • VII-28 MSA #11 - San Francisco-Oakland-Fremont, CA Revenue Forecast
  • VII-29 MSA #12 - Detroit-Warren-Livonia, MI Revenue Forecast
  • VII-30 MSA #13 - Seattle-Tacoma-Bellevue, WA Revenue Forecast
  • VII-31 MSA #14 - Phoenix-Mesa-Glendale, AZ Revenue Forecast
  • VII-32 MSA #15 - Riverside-San Bernardino-Ontario, CA Revenue Forecast
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