In the never-ending quest to squeeze additional revenues from their infrastructure, cable companies have launched a full scale blitz on business markets. Telcos - which have long considered the small and medium business markets their exclusive domains - now are contending with the CableCo assault and competition from a variety of upstart hosted service providers that are providing enhanced VoIP services into this hotly contested market.
In a new research study, Insight's analysis reveals that more than three million small and medium businesses are geographically located within two-way capable cable systems, a veritable gold mine of captive customers for cable MSOs. By factoring in home-based businesses as well, the near-term opportunity created by this market is well in excess of 20 million lines.
This report analyzes enhanced VoIP services that are made possible by today's technology - not just telephony, but complete suites of unified communications geared and priced for the unique business requirements of SMEs. Insight quantifies the SME addressable market opportunity by vertical industry for VoIP and unified communications hosted services, and measures the competitive risk they pose to the incumbent telephone carriers.
Competition was already fierce among traditional telephone companies (telcos) and the cable TV multiple system operators (MSO) to provide consumers with broadband services before the cable companies launched a full scale blitz targeting their voice services at the lower end of the business segment. Telco's - which have long considered the small and medium business markets their exclusive domains - have been contending with the MSO assault on the one hand and with a rash of new entrants that are specifically targeting voice services at the lower end of the business segment.
The advent of PBX (private branch exchange)/VoIP (voice over Internet protocol) business telephone technology and the nearly universal availability of broadband services has enable a variety of upstart hosted service providers such as, 8x8, Aptela, Fonality, and Nextiva to target the small business market. These emerging companies are providing virtual PBX/VoIP services with enhanced features into this hotly contested lower end of the business segment - and they are doing it .......