US Hispanic Use of Telecom Service 2009 - 2014

US Hispanic Use of Telecom Service 2009 - 2014 published by The Insight Research Corporation in March, 2009. This report price starts from US $ 3995.

Introduction

Abstract

Nearly one out of every three dollars spent on residential telecommunications services in 2009 came from US ethnic communities, so the spending power of the Hispanic-American, African American, and Asian-American communities have become crucial to the survival of telecommunications providers.

In this report, Insight examines spending by US Hispanics on local, long-distance, wireless, and pre-paid services, and compares these spending patterns to the general population and to other minority segments including Asian Americans and African Americans.

Table of Contents

• EXECUTIVE SUMMARY
• 1.1 Marketing Telecommunications to US Hispanics
• 1.2 A Younger Audience Worth Investing In
• 1.3 Lessons for Telecom Providers
• 1.4 Hispanic Telecom Market Expenditures

• CURRENT MARKET ANALYSIS AND TRENDS
• 2.1 Overall US Population
• 2.2 Hispanics Are the Largest Ethnic Minority in the US
• 2.3 Immigration to Fuel Future US Population
• 2.4 Languages Spoken in the US and the Use of the Spanish Language
• 2.5 Do Hispanics Assimilate or Acculturate?
• 2.6 Hispanics Are Younger
  • 2.6.1 Hispanic by Age Groups
• 2.7 The Hispanic Market Boom
  • 2.7.1 “Majority-Minority” US Counties
• 2.8 The Economic Clout of the US Hispanic Market
  • 2.8.1 Hispanic Purchasing Power
  • 2.8.2 High-Income Latino Households
• 2.9 US Hispanic Countries of Origin
  • 2.9.1 Hispanics Attachments to Country of Origin
  • 2.9.2 Hispanic Immigrant Calling Patterns
  • 2.9.3 Hispanic Immigrant Emailing
• 2.10 Hispanic Educational Achievement
• 2.11 Hispanic Marketing Challenges

• ADDRESSING THE US HISPANIC TELECOM CONSUMER
• 3.1 Marketing to US Latinos
• 3.2 Latino Integrated Marketing
• 3.3 Big Telecom Targets Hispanics
  • 3.3.1 Hispanic Ad Spending Remains Constant
  • 3.3.2 Telecom Wireless Advertising Spending
• 3.4 Mobile Features That Consumers Want
  • 3.4.1 The Popularity of Text Messaging
    • 3.4.1.1 Text Messaging is Addictive
  • 3.4.2 Family Text Messaging
  • 3.4.3 Mobile Video Demand
• 3.5 Teens and Cell Phones
  • 3.5.1 Impact on Teens
  • 3.5.2 Hispanic Teens Represent Strong Mobile Growth
    • 3.5.2.1 Mobile Marketing to Latinos
    • 3.5.2.2 Tailoring Special Mobile Offers for Latino Teens
    • 3.5.2.3 Hispanic Music Downloading
• 3.6 Hispanic and Interactive Services
  • 3.6.1 Online and Technology Family Characteristics
  • 3.6.2 Gen Xers
  • 3.6.3 Who is on the Internet?
  • 3.6.4 The Future of Online Video
  • 3.6.5 Hispanic and Social Networking
• 3.7 How Successful is Multicultural Marketing?

• TELECOM OFFERS AND PROGRAMS
• 4.1 The US Macro-Economic Environment
• 4.2 Hispanics & the Wireless Industry
• 4.3 Wireless Industry Consolidation
• 4.4 Alltel
• 4.5 AT&T
  • 4.5.1 AT&T Home Manager
  • 4.5.2 AT&T Mobility & Texting
  • 4.5.3 AT&T Mobility' s Focus on Hispanic Marketing
    • 4.5.3.1 HITS Stores
    • 4.5.3.2 HITS Mobile
  • 4.5.4 AT&T' s Hispanic Tagline
• 4.6 IDT Corporation (TuYo)
• 4.7 Leap Wireless International Inc.
• 4.8 MetroPCS
• 4.9 Qwest Communications International Inc.
• 4.10 Sprint/Nextel
  • 4.10.1 Sprint TV En Vivo
  • 4.10.2 Sprint' s Second Life
  • 4.10.3 Sprint Nextel NASCAR
  • 4.10.4 Sprint Nextel GPS Offer
  • 4.10.5 Sprint ReadyNow Program
  • 4.10.6 Sprint “The Simply Everything Plan”
  • 4.10.7 Sprint NFL Football
  • 4.10.8 Sprint Boost Mobile
• 4.11 T-Mobile USA
• 4.12 Tracfone
• 4.13 US Cellular
• 4.14 Verizon Communications
  • 4.14.1 Blackberry Storm
  • 4.14.2 Verizon Wireless
  • 4.14.3 Verizon Wireless “Evolution”
  • 4.14.4 Verizon FiOS TV
  • 4.14.5 Major League Baseball and Verizon FiOS TV
  • 4.14.6 Verizon NFL Broadband Offer
• 4.15 Virgin Mobile USA
  • 4.15.1 Virgin Mobile' s Reality Youth TV
• 4.16 Vonage
• 4.17 The Cable Companies
  • 4.17.1 Cable TV Pricing
• 4.18 Satellite TV Providers
  • 4.18.1 Dish Network
  • 4.18.2 DirectTV
• 4.19 MNVOs
• 4.20 Hispanics Online
  • 4.20.1 Hispanic Cross-Media
  • 4.20.2 Hispanic Bloggers

• FUTURE PRODUCTS AND SERVICE TRENDS
• 5.1 The Continuing Decline of the Landline
• 5.2 FCC Reports Continued Landline Losses
• 5.3 Survey of Hispanic Cell Phone Use
  • 5.3.1 Hispanic Cell Phone Ownership
  • 5.3.2 Hispanic Cell Phone Use: Postpaid Versus Prepaid
  • 5.3.3 Hispanic Cell Phone Expenditures
  • 5.3.4 Hispanic Wireless versus Wireline Expenditures
  • 5.3.5 Hispanic Use of Prepaid Phone Cards
• 5.4 Hispanics and the US Wireless Market
• 5.5 Telecom Expenditures
  • 5.5.1 Ethnic Telecom Expenditures
  • 5.5.2 Comparison of Ethnic Telecom Expenditures
• 5.6 The Importance of Hispanic Marketing

Table of Figures

Chapter I

• I-1. US Hispanic Age Distribution, 2010
• I-2. Total US Ethnic vs. Total US Res. Wireline and Wireless Exp., 2009-2014

Chapter II

• II-1. US Caucasian versus Non-Caucasian Projection Percentages, 2010
• II-2. US Caucasian versus Non-Caucasian Projection Percentages, 2050
• II-3. Total US Non-Caucasian Population by Race/Ethnicity, 2010
• II-4. Total US Non-Caucasian Percentage Population by Race/Ethnicity, 2050
• II-5. Past and Projected US Growth for Major Racial/Ethnic Groups, 2005-2050
• II-6. US Population Projections Based on Immigration Levels, 2050
• II-7. Hispanic Population by Generations, 1960, 2005 & 2050
• II-8. Acculturation Segments
• II-9. Median 2008 US Age by Race/Ethnicity
• II-10. US Hispanic Age Distribution, 2010
• II-11. Median Age by Sex for Total US versus Hispanic, 2006 & 2010
• II-12. US Hispanic Purchasing Power, 2008-2013
• II-13. US Hispanic Population by Country of Origin, 2008
• II-14. Telecom Calling Patterns: The Impact of Years in US
• II-15. Educational Achievement Levels

Chapter III

• III-1. Hispanic Advertising Expenditures, 2000-2007
• III-2. Growth in Advertising Expenditures by Medium, 2003-2008
• III-3. Top Consumer Cell Phone Features
• III-4. Voice versus Text Messaging 1Q 2006 versus 2Q 2008
• III-5. Text Messaging By Age Groups (September 2008)
• III-6. Hispanic Magazine Allstate Print: Texting & Driving
• III-7. Percent Subscribers Watching Programmed/On Demand Video
• III-8. What Determines a Teen' s Social Status?
• III-9. Cell Phone Impact on Teen Life
• III-10. Teens, Cell Phones & Safety
• III-11. Teen Cell Phone Feature Usage
• III-12. Texting is a New Form of Communications
• III-13. The Dream Device - Phone Qualities
• III-14. US Total Annual Income, by Generation Cohort Group, 2007, 2012 & 2017
• III-15. US Streaming Video Advertising Revenues, by Video Type2008 & 2013
• III-16. Media Used by US Marketers to Reach Multicultural Audiences, August 2008
• III-17. Most Imp. Marketing Trends According to US Marketing Exec., Oct.-Nov. 2007

Chapter IV

• IV-1. TuYo Print Advertisement
• IV-2. MetroPCS User Base by Age Group (Percent)
• IV-3. Qwest' s “La Aventura” Mini-Brochure
• IV-4. Sprint Avatar in Second Life
• IV-5. Second Life Avatar at a Sprint Kiosk
• IV-6. Juanes and Sprint Power Vision
• IV-7. Blackberry Storm versus iPhone 3G
• IV-8. Cablevision Bundle Print Ad
• IV-9. Verizon Bundle Print Ad
• IV-10. Dish Mexico Offer
• IV-11. Hispanic Digital Network Advertisement

Chapter V

• V-1. US Landline Household Penetration, 2000-2007
• V-2. Historical Landline vs. Wireless Penetrations 1990-2006
• V-3. US VoIP Households, 2007-2012
• V-4. Estimated US Cellular Subscribers, 1988-2007
• V-5. Average Local Monthly US Cellular Bill, 1990-2007
• V-6. Increase in US Hispanic Cell Phone Ownership, 2007 and 2008
• V-7. US Hispanic Cell Phone Ownership by Age Group, 2008
• V-8. US Hispanic Cell Phone Ownership by Country of Origin, 2008
• V-9. US Hispanic Cell Phone Ownership by Gender, 2008
• V-10. US Hispanic Cell Phone Ownership by Language Preference, 2007 and 2008
• V-11. US Hispanic Cell Phone Ownership by Income, 2008
• V-12. US Hispanic Cell Phone Ownership by Education, 2008
• V-13. US Hispanic Cell Phone Ownership by Acculturation Level, 2008
• V-14. Prepaid vs. Postpaid US Hispanic Cell Phones, 2007 and 2008
• V-15. US Hispanic Prepaid Cell Phone Use by Language Preference, 2008
• V-16. US Hispanic Postpaid Cell Phone Use by Education, 2008
• V-17. US Hispanic Average Monthly Expenditures on Wireline and Wireless, 2008
• V-18. US Hispanic Average Monthly Wireless Expenditures by Amount, 2008
• V-19. Percent of US Hisp. Spending >$100 per Month on Wireless by Income, 2008
• V-20. Percent of US Hisp. Spending >$100 per Month on Wireless by Ed., 2008
• V-21. Percent of US Hisp. Planning to Switch from Wireline to Wireless by Inc., 2008
• V-22. US Hispanic Average Monthly Wireline Expenditures, 2008
• V-23. US Hispanic Average Monthly Prepaid Card Exp. by Amount, 2008
• V-24. US Hispanic Ave. Monthly Prepaid Card Exp. by Age Group, 2008
• V-25. US Hispanic Ave. Monthly Prepaid Card Exp. by Country of Origin, 2008
• V-26. US Hispanic Ave. Monthly Prepaid Card Exp. by Language Preference, 2008
• V-27. US Hispanic Ave. Monthly Prepaid Card Exp. by Income, 2008
• V-28. US Hispanic Ave. Monthly Prepaid Card Exp. by Education, 2008
• V-29. US Hispanic Ave. Monthly Prepaid Card Exp. by Acculturation, 2008
• V-30. Growth of US Residential Wireline and Wireless Exp., 2009-2014
• V-31. Growth of US Ethnic Residential Wireline and Wireless Exp., 2009-2014
• V-32. Growth of US Hispanic Residential Wireline and Wireless Exp., 2009-2014
• V-33. Growth of African-Am. Residential Wireline and Wireless Exp., 2009-2014
• V-34. Growth of Asian-American Residential Wireline and Wireless Exp., 2009-2014
• V-35. Growth of Residential Wireline Exp. by Race/Ethnicity, 2009-2014
• V-36. Growth of Residential Wireless Exp.by Race/Ethnicity, 2009-2014

Table of Tables

Chapter II

• II-1. US Population, Actual and Projected, 2005 and 2050
• II-2. Top 25 Largest Hispanic Counties by Population 25
• II-3. Total US Hispanic Population by Region, 2000 and 2007
• II-4. Total Hispanic Households by DMA
• II-5. Top 10 Areas with Hispanic Household Income of $150K>
• II-6. Top 20 Zip Codes with a Concentration of Hispanics Earning $150K>

Chapter III

• III-1. Advertising Spending, 1Q2008 vs. 1Q2007
• III-2. Telecom and Top 10 Spanish Language Advert. by Vertical, Q12008 vs. Q12007
• III-3. Verizon, AT&T and Alltel: Advertising Ranking and Revenue, 2008
• III-4. On-Demand Video Consump., by Type, Three-Month Ave. Ending Aug. 2008
• III-5. Ownership of Select Tech. by US Households, by Household Type, Dec. 2007-Jan. 2008
• III-6. US Population by Age, July 2005-July 2007
• III-7. US Online Video Viewers and Online Video Advert. Viewers, 2007-2012
• III-8. Dem.Profile: US Internet Social Networking Site Users, Nov.- Dec. 2008

Chapter IV

• IV-1. Hispanic Language Internet Preference Based on Gender and Age

Chapter V

• V-1. US Wireline End-User Switched Access Lines, 2000-2006
• V-2. US Wireline Telephone Calls, 1999-2006
• V-3. US Cellular-Only Subscribers by Age Range, 2007-2012
• V-4. Wireless Industry Overview (Mid-year 2008)
• V-5. Projected Hispanic Population Growth, 2009-2014
• V-6. Total US Residential Wireline and Wireless Exp., 2009-2014
• V-7. Total US Ethnic Residential Wireline and Wireless Exp., 2009-2014
• V-8. Total US Hispanic Residential Wireline and Wireless Exp., 2009-2014
• V-9. Total African-American Residential Wireline and Wireless Exp., 2009-2014
• V-10. Total Asian-American Residential Wireline and Wireless Exp, 2009-2014
• V-11. Residential Wireline Expenditures by Race/Ethnicity, 2009-2014
• V-12. Residential Wireless Expenditures by Race/Ethnicity, 2009-2014

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