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Market Research Report
Streaming Media, IPTV, and Broadband Transport: Telecommunicatins Carriers and Entertainment Services 2009-2014
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Streaming Media, IPTV, and Broadband Transport: Telecommunicatins Carriers and Entertainment Services 2009-2014 published by The Insight Research Corporation in June, 2009. This report price starts from US $ 3995.
Abstract
Carriers are signing up customers for video and other value-added services
geared to spur spending in the consumer and business segments. In this market
research report, INSIGHT will examine streaming, IPTV, mobile TV, and other
information and entertainment services.
Streaming media - the IP transmission of on-demand rich media that gives the
user the ability to listen to audio and view video and graphics animation
files from the network without downloading the content - is but one of several
technologies being used to deliver information and entertainment services.
IPTV, in the context of current broadband transmission technology, will make
it possible to move beyond the multicast “time-shift” capabilities
of cable' s video-on-demand models to deliver true interactivity to unicast,
multicast, and broadcast audiences and give carriers a slice of the more than
$250 billion forecasted to be spent each year on mass advertising.
In this research report, INSIGHT studies the role and many applications of
IPTV and streaming in both the business and consumer markets. In addition,
INSIGHT evaluates the broadband infrastructure, hardware, and software
necessary to deliver this service to the market, as well as the end user
devices at work in homes and businesses. This research study provides a
detailed forecast of the video, IPTV, and streaming media markets - including
the applications, markets, and equipment.
Table of Contents
Chapter I
- EXECUTIVE SUMMARY
- 1.1 Consumers Love Streaming Media
- 1.2 Continued Growth Expected for CDNs
- 1.3 Media Industry Disruption
- 1.4 Ad Supported Content Likely to be a Winner
- 1.5 Which Screen - All Screens
- 1.6 The Opportunity
- 1.7 Streaming Media Market Outlook and Forecast
Chapter II
- MARKET BACKGROUND
- 2.1 Streaming Media Defined
- 2.2 Overview of the Streaming Media Market Developments
- 2.3 Digital Media Format
- 2.3.1 Streaming over IP
- 2.3.2 Network Infrastructures
- 2.3.3 Streaming in the Last Mile
- 2.3.3.1 Broadband
- 2.3.4.2 Cellular
- 2.3.4.3 WiFi
- 2.3.4.4 WiMAX
- 2.3.4.5 Fiber/Private Line
- 2.3.4.6 Satellite
- 2.4 Standardization
- 2.5 Content Providers
- 2.5.1 Right-Licensing Issues
- 2.5.2 Royalties
- 2.5.3 Paid Content Model
- 2.5.4 Advertising Supported Content
- 2.6 Consumer Interest in Streaming Media
- 2.7 Enterprise Demand for Streaming Media
- 2.8 Market Summary
Chapter III
- APPLICATIONS
- 3.1 Key Applications
- 3.2 Consumer Markets
- 3.2.1 Consumer Delivery Models
- 3.2.2 Consumer Entertainment
- 3.2.2.1 Audio: Internet Radio, Broadcast Radio, Music on Demand
- 3.2.2.2 Video: News, Sports, Movies, TV
- 3.2.2.3 Video on Demand
- 3.2.2.4 Digital Video Recorder
- 3.2.2.5 User Generated Content
- 3.2.2.6 Interactive Video
- 3.2.2.7 IPTV
- 3.2.2.8 In-Home Distribution Dilemma
- 3.2.3 Streamed Advertising
- 3.2.4 Consumer Summary
- 3.3 Corporate Communications
- 3.4 Streaming in Specific Vertical Markets
- 3.4.1 Government
- 3.4.2 Financial Services
- 3.4.3 Education
- 3.4.4 IP Video Surveillance
Chapter IV
- TECHNOLOGY
- 4.1 Streaming Technology
- 4.2 Encoding
- 4.2.1 ITU Technology
- 4.2.2 MPEG Technology
- 4.3 Digital Rights Management
- 4.4 Content Hosting
- 4.5 Network Services
- 4.5.1 Content Distribution Manager
- 4.5.2 Request Routing/Content Routing
- 4.5.3 Cache Servers
- 4.5.3.1 Browser or Local Caching
- 4.5.3.2 Proxy Server Caching
- 4.5.3.3 Mirroring or Mirror Caching
- 4.5.4 Content Switching
- 4.5.5 Peer-to-Peer CDN
- 4.6 Performance Management
Chapter V
- MAJOR VENDORS
- 5.1 Introduction to Streaming Services
- 5.2 Encoding and Streaming Servers
- 5.2.1 Apple Computer, Inc.
- 5.2.2 Microsoft Corporation
- 5.2.3 RealNetworks
- 5.2.4 Adobe Flash
- 5.3.1 Keynote Systems
- 5.3.2 Gomez
- 5.4 DRM Service Providers
- 5.5 Ad Insertion
- 5.6 Specialized CDN Service Providers
- 5.6.1 Akamai
- 5.6.2 Limelight
- 5.6.3 CDNetworks
- 5.6.2 Mirror Image
- 5.6.3 Thomson (Formerly SyncCast)
- 5.6.4 Internap (Formerly VitalStream, Inc.)
- 5.6.5 Others
- 5.7 Carriers, RBOCs, International Players, and Others
- 5.7.1 AT&T
- 5.7.2 Level3
- 5.7.3 Sprint
- 5.7.4 Verizon Communications
Chapter VI
- MARKET FORECASTS
- 6.1 Definitions
- 6.2 Methodology
- 6.3 Market Drivers Summary
- 6.3.1 Broadband Internet Access
- 6.3.2 IPTV Deployment
- 6.3.3 3G Mobile Devices
- 6.3.4 Internet Video Advertising
- 6.3.5 Other Factors Affecting Growth
- 6.4 Network-Derived Revenue Forecast
- 6.4.1 US Streaming Encoding
- 6.4.2 US Streaming DRM Forecast
- 6.4.3 US Internet CDN Network Services Forecast
- 6.4.4 US Telco IPTV Network Services Forecast
- 6.4.5 US Mobile Network Services Forecast
- 6.4.6 US Streaming Performance Measurement Forecast
- 6.4.7 Total US Streaming Network-Derived Revenue Forecast
- 6.5 Content-Derived Revenue Forecast
- 6.5.1 US Internet CDN VoD Content Services Forecast
- 6.5.2 US Telco IPTV Content Services Forecast
- 6.5.3 Mobile Operator Content Services Forecast
- 6.5.4 US Content Services Forecast by Provider
- 6.5.5 US Content Services Forecast by Payment Type
- 6.5.6 US Streaming Audio Forecast
- 6.5.6.1 US Internet CDN Audio Forecast
- 6.5.6.2 US IPTV Audio Content Forecast
- 6.5.6.3 US Mobile Audio Content Forecast
- 6.5.6.4 US Audio Content Forecast by Provider
- 6.5.6.5 US Audio Network Forecast by Provider
- 6.5.7 US Streaming Video Forecast
- 6.5.7.1 US Internet CDN Video Forecast
- 6.5.7.2 US IPTV Video Forecast
- 6.5.7.3 US Mobile Operator Video Forecast
- 6.5.7.4 US Video Content Forecast by Provider
- 6.5.7.5 US Video Network Forecast by Provider
- 6.5.8 Total US Streaming Content-Derived Revenue Forecast
- 6.6 Total US Streaming Media Revenue Forecast
Table of Figures
Chapter I
- I-1 US Total Streaming Media Market, 2009-2014
Chapter II
- II-1 Schematic Representation of Streaming Media
- II-2 Schematic Representation of Media Download
- II-3 Limelight Traffic (Gbit/s)
- II-4 Limelight Gross Margin, 2004-2008
- II-5 Frequency of Watching Video on Mobile Devices
- II-6 Acceptance of Online Advertisements
- II-7 US Online Advertising Spending as a percent of Total Media
Advertising Spending
- II-8 Consumer Participation Video Downloads, 2003-2007 (Percent)
- II-9 Visits to Video Sharing Sites
- II-10 Frequency of Watch for Various Online Video Content
Chapter III
- III-1 Percent of Internet Users Participating in Podcasting
Chapter IV
- IV-1 Streaming Service Taxonomy
- IV-2 Constant Quality Bit-Rate Evolution for Various Codecs, 1990-2008
- IV-3 Role of Encoding in Content Creation, Distribution, and Playback
- IV-4 Penetration of Media Players on Internet Enabled PCs
- IV-5 Classification of the MPEG-4 Image, Video Coding Algorithms, and Tools
- IV-6 2M, HDTV, & MPEG Bandwidth Requirements
- IV-7 Live Video Delivery Process
- IV-8 Typical Streaming from Content Provider to Users
- IV-9 Typical Content Delivery Network Configuration
- IV-10 Unicast Network Infrastructure
- IV-11 Architecture for Content Distribution Manager
- IV-12 CDN Peer-To-Peer Network Example
Chapter V
- V-1 Limelight Streaming Media Ecosystem
- V-2 Simple Streaming Services Taxonomy
- V-3 Viewcast Simulstream Encoding Software
- V-4 Adobe Flash Encoding Partners
- V-5 Enabling new IPTV business models with TPSDA 2.0' s ad insertion
- V-6 Limelight Target Markets of Global 2000 enterprises
Chapter VI
- VI-1 US Encoding Services Revenue, 2009-2014
- VI-2 US DRM Services Revenue, 2009-2014
- VI-3 US Internet CDN Network Services Revenue, 2009-2014
- VI-4 US Telco IP Network Services Revenue, 2009-2014
- VI-5 US Mobile Operator Network Services Revenue, 2009-2014
- VI-6 US Performance Measurement Revenue, 2009-2014
- VI-7 US Network-Derived Revenue Comparison, 2009 and 2014
- VI-8 US Internet CDN Streaming Content Services Revenue, 2009-2014
- VI-9 US Telco IPTV Streaming Content Services Revenue, 2009-2014
- VI-10 US Mobile Operator Streaming Content Services Revenue, 2009-2014
- VI-11 US Streaming Content Services Revenue by Provider, 2009-2014
- VI-12 US Internet CDN Audio Content Revenue, 2009-2014
- VI-13 US IPTV Audio Content Revenue, 2009-2014
- VI-14 US Mobile Operator Audio Content Revenue, 2009-2014
- VI-15 US Internet CDN Video Content Revenue, 2009-2014
- VI-16 US IPTV Video Content Revenue, 2009-2014
- VI-17 US Mobile Operator Video Content Revenue, 2009-2014
- VI-18 US Total Streaming Media Market, 2009-2014
Table of Tables
Chapter II
- II-1 Downstream DSL Bit-rates vs. Reach
- II-2 Worldwide Broadband Subscribers, 2009-2014
- II-3 North American Broadband Subscribers, 2009-2014
- II-4 Internet Radio per Song Royalties
Chapter III
- III-1 Adoption of Online Activities
- III-2 Typical File Size of Various Content
- III-3 Recent Changes in Streaming Media Video Application
- III-4 Video sharing Internet User Demographics
- III-5 Internet Streaming and Digital Media vs. Interactive TV Opportunities
- III-6 Typical Internal Communications Applications
Chapter IV
- IV-1 Functions of a Content Distribution Manager
Chapter V
- V-1 Integrated Media Player DRM solutions
Chapter VI
- VI-1 Applications Driving US Internet CDN Network Services Revenue
- VI-2 US Streaming Network-Derived Revenue, 2009-2014
- VI-3 US Streaming Content Services Revenue by Payment Type, 2009-2014
- VI-4 US Audio Content Revenue by Provider, 2009-2013
- VI-5 US Audio Network-Derived Revenue by Provider, 2009-2013
- VI-6 US Video Content Revenue by Provider, 2009-2013
- VI-7 US Video Network-Derived Revenue by Provider, 2009-2013
- VI-8 US Total Streaming Content-Derived Revenue, 2009-2014
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