Market Research Report - 200299
Video in the Emerging Connected Home: Connected device forecasts 2011-2016
|Published by||Ovum, Ltd.|
|Video in the Emerging Connected Home: Connected device forecasts 2011-2016|
|Published: July 26, 2011||Content info:||
“The absence of a cross-device, cross-manufacturer platform has not inhibited new services and devices entering the connected home. The stakes continue to be raised as connected devices become ever more commonplace and each of the big boys attempt to establish themselves as the definitive gatekeeper of premium content.” Andrew Ladbrook, Research Analyst, Informa Telecoms & Media.
Includes connected device forecasts, by device type, region and key market, and analysis of each device' s expected role within the home. Also features strategic insight into how to successfully deliver a high-quality multiroom IP video service within the connected home.
For now, the supposedly empowered user has very little choice for their multi-device multiroom experiences beyond Apple, Netflix and the iPlayer. However, it remains to be seen if these earlier movers can keep their advantages as connected devices become more commonplace and standards mature.
This first edition of Informa' s connected device forecasts tracks sales, household penetration and the installed base of in-home connected devices. This includes connected TVs, connected Blu-ray players, games consoles, media-streaming devices and hybrid set-top boxes. It also examines how quickly the connected TV will become the pre-eminent device and the impact this will have on sales of other devices.
As connected devices become more popular, the greater the need for video services - be that pay-TV or OTT - to deliver services to them. However, the challenges of delivering video in and around the connected home are many. For OTT players, the greatest concern remains how to get to the TV in the hope that revenues will follow. Pay-TV operators, having already overcome that hurdle, are looking to effectively and cheaply deliver multiroom experiences.
The quandary facing CE manufacturers is how to take advantage of forecasted burgeoning connected devices sales and whether they wish to be a gatekeeper or a service provider. If it is the latter, how can that service be attractive to users who own devices produced by competitors.
One problem that almost every player seems to be ignoring is the home network itself, which in many homes will simply not be good enough to cope with the demands that video will put upon it. It remains to be seen if any wireless technologies can bridge these gaps.
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