Abstract
With an increasing number of consumers owning and using connected devices
in front of the TV, pay-TV operators must seek to harness second-screen
companion experiences to protect their core business, enhance their service
offering and explore new revenue-generating opportunities.
Informa Telecoms & Media - s new research on second-screen strategies
identifies the opportunities available to pay-TV operators, broadcasters,
advertisers and other key players in the television value chain, analyzing
early-mover approaches and considering likely future developments to provide a
foundation for decision making.
Overview:
In its new analysis of pay-TV operators - second-screen strategies,
Informa examines the ways in which service providers, broadcasters and brands
can extend their presence from the main TV screen to the companion devices
that an increasing proportion of people are using to complement their TV
viewing.
Smartphones and tablets are tools that must be harnessed by players across the
TV value chain to engage TV viewers in an experience that incorporates,
rather than competes with, the activities now possible via companion devices.
Consumers - desire to respond to a program in real time, search for
information related to shows they are watching and even participate in a live
event can all be served for mutual benefit.
Several major operators have already made significant second-screen plays and,
with a myriad of app developers and social-TV startups jostling for business
around this emerging trend, now is the time for companies to seek the
appropriate partnerships and develop services that will strengthen or advance
their market position.
The need to act is particularly pressing for pay-TV operators. New contenders
in TV - such as device manufacturers, OTT-video providers, social
networking sites and network operators - are increasingly seeking to muscle
in on traditional premium-content distributors - market share by owning the
connected-device screen themselves.
This report analyzes the second-screen landscape in several key markets and
assesses the market from a wider perspective, identifying the strengths and
weaknesses of strategies adopted to date and advising on the action companies
should take to ensure they benefit from this new business opportunity.
Countries/regions covered:
- Western Europe, including the UK and France
- North America, including the US
Case studies include:
How will this research help you:
- Identifies the opportunities that the second-screen presents to pay-TV
operators, from addressing customer retention to creating new revenue streams.
- Highlights the role other players in the value chain, such as content
providers and advertisers, must play to capitalize on this emerging trend.
- Details the business structures and areas of investment that are necessary
for developing a second-screen strategy.
- Provides detailed analysis of several key players - second-screen
strategies, assessing their strengths and weaknesses and what can be learned
from them.
- Explores changing viewer behavior and the impact this will have on the
competitive TV landscape.
Contributing Analysts
Ted Hall, Senior Analyst
Second-screen strategies for pay-TV operators published by Informa Telecoms & Media in April 13, 2012. This report price starts from US $ 1592.
For Pay-TV Operators: How to Harness Opportunities Presented By Tablets, Smartphones and Other Companion Devices
April 18th, 2012
Global Information Inc. would like to present a new market research report, "Second-screen strategies for pay-TV operators" by Informa Telecoms & Media.
Several major operators have already made significant second-screen plays and, with a myriad of app developers and social-TV startups jostling for business around this emerging trend, now is the time for companies to seek partnerships and develop services that will strengthen or advance their market position.
This report analyzes pay-TV operators second-screen tablet and smartphone services in several key markets and assesses the landscape from a wider perspective.
With an increasing number of consumers owning and using connected devices in front of the TV, pay-TV operators must seek to harness second-screen companion experiences to protect their core business, enhance their service offering and explore new revenue-generating opportunities. The new report identifies the strengths and weaknesses of strategies adopted by BSkyB, AT&T, Orange, and other leading players and advises on the action companies should take to ensure they benefit from this new business opportunity.
