Abstract
There are already some clear examples of the best practice that has
underpinned successful LTE launches. Charging a premium for LTE access is
perhaps the most obvious pricing approach, although evidence strongly
indicates that this is not the most successful.
This report is based on in-depth and extensive interviews with LTE operators.
The operators that have most successfully launched LTE have created a new
proposition that builds on and reinforces their overall broadband strategy.
Overview:
Who are the most successful LTE operators to date, and why? How have they
positioned LTE to drive customer uptake? How are operators effectively
positioning LTE? How can operators maximize the value of their LTE
investments? What pricing and value propositions are working in the market and
which aren't? How have different operator strategies influenced LTE
subscription uptake?
These are some of the core questions "Successful LTE strategies" addresses.
The report provides clear and in-depth analysis of how operators are
positioning LTE in the market and what is working and why. It provides
concrete examples of go-to-market best practice, using the experience of
operators that have already launched LTE services to arrive at its conclusions.
The report is based on in-depth and extensive interviews with LTE operators as
well as a full assessment of the launch strategies of all 52 (as at 24 April
2012) live LTE networks globally, and, in conjunction with ITM's industry
knowledge, distils the lessons learned to date by LTE operators to arrive at
concrete examples of best practice that have proven to be successful with end
users.
The report provides clear and actionable conclusions of what has worked with
the early LTE launches, ones that are applicable to all operators looking to
launch LTE, and which will help them to avoid replicating the mis-steps some
LTE operators have made and are making.
Countries/regions covered:
- Asia Pacific (Japan, Korea)
- Europe (Germany, Sweden, Norway)
- North America (US)
How will this research help you:
- Identify successful LTE go-to-market strategies.
- Assess how to price and market services based on an analysis of which LTE
strategies have worked and which haven't.
- Formulate a framework for thinking about how LTE can reinforce existing
broadband propositions and move into untapped areas.
Contributing Analysts
- Paul Lambert, Senior Analyst, Informa Telecoms & Media
- Thomas Wehmeier, Principal Analyst, Informa Telecoms & Media
Successful LTE strategies: How to use LTE to build a compelling broadband strategy published by Informa Telecoms & Media in April 27, 2012. This report price starts from US $ 792.
