Abstract
In a climate of increasing handset sales but decreasing revenues and
margins, the smartphone segment offers the largest returns for many in the
mobile value chain. It has therefore become the most competitive segment.
Summary
The most trusted source for market sizing, segmentation, analysis, data and
forecasts on the mobile handsets market - relied on by decision makers.
overview
The growing penetration of smartphones remains the most significant change in
the global handsets market over the forecast period to 2016, helped by their
ever-reducing cost. This has had a pronounced impact on the performance of
other handset market segments and has created a number of opportunities and
challenges across the mobile telecoms value chain for device vendors,
component providers, content providers and mobile operators.
Now in its 13th edition, Future Mobile Handsets is the definitive guide
to the worldwide handset market and provides an in-depth analysis of mobile
handset device trends, key industry issues, market segmentation, advances in
hardware technology, and comprehensive market data.
In light of the change in the landscape of the total mobile handsets market,
Informa Telecoms & Media has made a number of adjustments to its segmentation.
Most notable has been the revision of smartphone segments, moving away from
one based on price and form factor to one based on price, technology and
hardware, applications and addressable market. The "non-smart" segment has
been simplified to just two segments, basic phones and feature phones.
New for this edition are detailed analyses and handset sales by product
segments and price tiers reflecting these changes in the industry. Product
segments now include a more comprehensive breakdown of smartphones, including
the "super-smartphone" category, and detailed analysis of the non-smart
segment, taking a looking at software platforms. Each of the five product
segments - two non-smart and three smart - is then further segmented by price
tiers.
-- NEW FOR 2012 --
The new Future Mobile Handsets Interactive Forecast Tool (IFT) is
designed to allow the easy manipulation of all our major handset-sales-volume
forecasts. Specifically, it means that the handsets forecasts can be queried,
cross-tabulated and charted via a number of differing segmentations and
markets. Chief among the metrics used in the IFT are volume sales by region,
network technology, product segments (smart and non-smart), price tiers and
operating systems.
Case Studies included:
Profiles and SWOT analyses for the mobile handset industry's top 10 vendors.
- Apple
- HTC
- Huawei
- LG
- Motorola
- Nokia
- RIM
- Samsung
- Sony Mobile
- ZTE
Countries/regions covered:
North America:
Latin America:
- Brazil
- Rest of Latin America
Asia Pacific:
- Japan
- South Korea
- Rest of AP developed
- China
- India
- Rest of AP developing
Europe:
- France
- Germany
- Italy
- Spain
- UK
- Rest of Western Europe
- Russia
- Rest of Eastern Europe
Africa/Middle East:
How will this research help you
Operators
Understand how the handset manufacturers are segmenting the market and how
this aligns with your customers and markets Analyze which handsets and
manufacturers should be an essential part of your portfolio
Handset manufacturers
- Establish your competitive position through a thorough review of the
significant players
- Align your five-year strategy and sales projections with the latest market
estimates
Component and software suppliers
- Understand the challenges that the handset manufacturers and operators
face and ensure your business is aligned
- Align your long-term sales projections with global estimates
- Review your research and development strategy with market demand
New report format:
New Report format - designed for sharing - This research is available
from our online store either as a hardcopy report or electronic format,
featuring a series of PDF, PPT and XLS files, each designed to provide
you with business critical intelligence which is easy to share with your
colleagues.
Contributing Analysts
- David McQueen, Principal Analyst, Handsets & Devices
- Malik Saadi, Principal Analyst, Handsets & Devices
- Julian Jest, Research Analyst, Handsets & Devices
Future Mobile Handsets - 13th edition published by Informa Telecoms & Media in June 8, 2012. This report price starts from US $ 4792.
The contents of this page may be different from the latest version. Please contact us for details.
Mobile Handset Sales Pick Up Through 2016 as Market Bounces Back
June 11th, 2012
Global Information Inc. would like to present a new market research report, "Future Mobile Handsets - 13th edition" by Informa Telecoms & Media.
The mobile handset market was another casualty of the recent global economic downturn, and in 2009 sales fell 10% to just under 1.1 billion. Growth picked up in 2010, with device sales rising 12.8% to 1.23 billion. The increase continued into 2011 as total sales reached 1.36 billion, a rise of 11% year-on-year.
Since the slump in the worldwide handset market at the turn of the century, sales have been on the upturn, experiencing double-digit growth year-on-year from 2002 onwards and passing the 1 billion unit-sales mark for the first time in 2007 (see fig. 1). But the global economic downturn also hit the handset market, and in 2009 unit sales fell 10% to just under 1.1 billion. Growth picked up in 2010, with sales rising 12.8% to 1.23 billion. The increase continued into 2011 as total handset sales reached 1.36 billion, an increase of 11% year-on-year.
According to David McQueen, Principal Analyst at Informa Telecoms & Media: "In a climate of increasing handset sales but decreasing revenues and margins, the smartphone segment offers the largest returns for many in the mobile value chain. It has therefore become the most competitive segment."
Market highlights:
- An important emerging theme is the heated "race to the bottom" in terms of expanding device portfolios to include low-cost smartphones and "smarter" feature phones.
- Informa Telecoms & Media predicts that handset sales will continue growing to end-2016, but at single-digit rates. By end-2016, global unit sales will be more than 1.7 billion, a 27% increase over 2011 figures.
- All major regions and countries are expected to experience growth in handset sales from 2010 to 2016, despite saturation in many markets.
- Asia Pacific is forecast to be the largest market, accounting for about 45% of sales. In addition, India will have consolidated its position as lead country market.
- The major growth markets will be Africa, Latin America and the Middle East, where sales will increase 52%, 33% and 25%, respectively, between 2011 and 2016.
New for this edition are detailed analyses and handset sales by product segments and price tiers reflecting these changes in the industry. Product segments now include a more comprehensive breakdown of smartphones, including the "super-smartphone" category, and detailed analysis of the non-smart segment, taking a looking at software platforms. Each of the five product segments two non-smart and three smart is then further segmented by price tiers.
The new Future Mobile Handsets Interactive Forecast Tool (IFT) is designed to allow the easy manipulation of all our major handset-sales-volume forecasts. Specifically, it means that the handsets forecasts can be queried, cross-tabulated and charted via a number of differing segmentations and markets. Chief among the metrics used in the IFT are volume sales by region, network technology, product segments (smart and non-smart), price tiers and operating systems.
