The Indian mobile VAS market has huge potential but growth will depend on
how well the mobile operators and regulatory authorities can learn from
international success stories, develop services to meet important subscriber
needs and help to create opportunities for other value-chain players and new
The focus of mobile VAS in India is moving away from entertainment content
towards deploying utility services. This is expanding the mobile VAS value
chain and many new players have started to emerge, particularly in m-commerce,
m-health, m-education and m-governance.
The report Outlook for Mobile VAS in India provides a comprehensive
assessment and analysis of India's current mobile data services market and
forecasts the expected growth of the market over the next five years. It
discusses the key market trends and the growth potential of different mobile
VAS and provides five-year forecasts (2011-2016) for mobile messaging, music,
games, images, Video/TV, mobile Internet/ broadband, mobile payments/ banking
and mobile social networking revenues in India.
In particular, the report looks at the growing market for mobile utility
services in India and discusses the emergence of new value-chain players
in segments including m-commerce, m-health, m-education and m-governance. It
also evaluates the growth potential of the OTT (over-the-top) mobile VAS
market in India, considering the expanding value chain, growth of smartphone
adoption, and greater availability of 3G, 3.5G and 4G services in the next
The report also discusses the evolving strategy of Indian mobile operators,
handset vendors and VAS technology companies and provides recommendations for
achieving future market growth.
Countries covered: India
Data and Forecasts included in the report:
India, Mobile Subscriptions Growth, 2011-16
India, Mobile ARPU Trend, 2011-16
India, Handsets and Smartphones Sales, 2011-16
India, Mobile VAS Users as a %age of Total Mobile Subscribers, 2011-16
India, Mobile VAS Market Revenue Share, by Service Type, 2011 and 2016
India, mobile VAS usage growth, by service type, 2011 and 2016
India, ARPU by Service Category, 2011-16
India, Operator and Third-Party Share of Mobile VAS Revenues, 2011 and 2016
India, Mobile Messaging Revenues, 2011-16
India, Mobile Music Revenues, 2011-16
India, Mobile Games Revenues, 2011-16
India, Mobile Images/Wallpapers/Logos Revenues, 2011-16
India, Mobile Video/TV Revenues, 2011-16
India, Mobile Internet/Broadband Revenues, 2011-16
India, Mobile Payments/Banking Revenues, 2011-16
India, Mobile Social Networking Revenues, 2011-16
Key questions answered by this report::
What is the market potential of various mobile VAS in India in terms of
service users, usage and revenue generation?
How is the market for mobile utility services evolving in India and which new
players have emerged in recent years?
What is the potential for the growth of direct-to-consumer/off-portal mobile
VAS in India?
How should Indian mobile operators, handset vendors, VAS technology companies,
content providers and other value-chain players evolve their business to stay
competitive and benefit from new market opportunities?
Companies covered by this research:
Bharat Berry Technologies
ESPN Mobile TV
G Cube Solutions
Idea Brahma Consulting
Indian Central Research Institute for Dry Agriculture