“Developing markets like the BRIC economies play host to some of the
most exciting and innovative OTT services and content and these offerings are
now starting to blossom like never before.” Michael Dean,
Research Analyst, Informa Telecoms & Media.
Informa Telecoms & Media's brings together four detailed country profiles of
some of the most exciting and important developing OTT markets. The profiles
provide an overview of key services, key market events and analyze their place
in each country's respective media landscape.
In its profiles of the OTT markets of the BRIC (Brazil, Russia, India and
China) countries, Informa analyzes the ways in which new online service
providers, content owners, traditional media players and others within these
countries are extending their presence through OTT delivery.
OTT (over-the-top) is a term that has been chiefly associated with North
American and Western European markets. However, developing markets, like BRIC
economies, play host to some of the most exciting and innovative OTT services
and content and these offerings are now starting to blossom like never before.
The past year in particular has seen an explosion of activity, with a flurry
of new OTT services coming to market in these countries.
The BRIC markets are all currently linked by an exciting sense of accelerated
development in OTT; however, they are still relatively nascent markets
compared with some of their western peers. Additionally, all four are in very
different places in terms of their media landscape and demonstrate that there
is no single global model that fits all for the deployment and success of OTT
services and content. Understanding who the key players and potential partners
are within these markets may never be as important as at this early stage.
This report analyzes the OTT landscape of the BRIC markets, assessing them
across all areas, from online video and music services to connected-device
prices and online advertising spend. The report provides an overview of these
increasingly important OTT markets as well as offering analysis of the key
opportunities and pitfalls that lie ahead for them.
How will this research help you:
- Understand the key drivers behind the recent launches and growth of OTT
video services in the developing BRIC markets.
- Evaluate the entire BRIC OTT marketplace from online video and music
services to connected devices' prices and online advertising spend.
- Weigh up different market conditions looking at the key potential drivers
and inhibitors for BRIC OTT services.
- Assess the impact of the new BRIC OTT players on their respective markets.