Global MVNO Markets - KEY MARKET ANALYSIS, STRATEGIC OUTLOOK & FORECASTS TO 2013

Global MVNO Markets - KEY MARKET ANALYSIS, STRATEGIC OUTLOOK & FORECASTS TO 2013 published by Informa Telecoms & Media in July, 2009. This report consists of 184 Pages (including 10 ToC pages) and the price starts from US $ 3192.

Introduction

Abstract

It is becoming increasingly clear that MVNOs are at their most successful when they can offer real partnership “benefits” to MNOs and when their value proposition is both clearly targeted and offers a differentiating factor. Nicholas Jotischky, Principal Analyst, Informa Telecoms & Media.

Which MVNOs have been successful and why? Global MVNO Markets analyses diverse MVNO launch strategies. Global MVNO Markets provides also provides detailed analysis of MVNO markets and operators worldwide from regional and country perspectives.

This report will give you:

Analysis of 15 MVNO' s marketing and tariffing strategies. What services have worked and what haven' t? Includes details of pricing of voice and data services, uptake of services and impact on the market.

Key questions addressed by this report:

• Where and when are new MVNO licenses are set to be issued?
• Which launch strategies work from service and marketing perspectives?
• What will growth look like for MVNOs at regional and country levels?
• What impact have MVNOs had in their markets and why?

Key data in this report:

• Detailed subscription forecasts by region and country 2009-2013
• MNO versus MVNO subscription growth 3Q07-3Q08
• A comprehensive list of MVNOs in service by country

Analysis of regional MVNO market development with an emphasis on future developments: what new licenses will be awarded, when and where? Plus, analysis of 15 countries' MVNO markets.

• South Africa
• Australia
• Japan
• Malaysia
• Estonia
• Poland
• Russia
• Mexico
• Oman
• Canada
• US
• France
• Italy
• Netherlands
• UK

Table of Contents

CHAPTER 1

• INTRODUCTION
• Report scope and structure
• The global MVNO market
• Highlights
• Market status
  • Figure 1.1: Global, potential new MVNO markets
• Market size
  • Figure 1.2: Global, MVNOs and resellers in service and their subscriptions, by regional market shares, 2008
• Market forecasts
  • Figure 1.3: Global, MVNO subscriptions forecast, by region, 2009-2013
• Emerging MVNO business models

CHAPTER 2

• AFRICA
• Regional market analysis
• Highlights
• Market status
  • Figure 2.1: Africa, MVNO market status, 1Q09
• Market forecasts
  • Figure 2.2: Middle East and Africa MVNO subscription forecasts, 2009-2013
• MVNO business models
  • North Africa
  • East Africa
  • West and Central Africa
• Opportunities in the data segment
• South Africa market analysis
  • Figure 2.3: South Africa MVNO subscriptions and market share, 4Q07-4Q08
• MVNO market segmentation
• Impact of MVNOs on the market
• Outlook
• Case study: Virgin Mobile South Africa
• Relationship with host operator
• Distribution and marketing
• Positioning and service offering
  • Figure 2.4: Virgin Mobile South Africa selected voice tariffs
  • Figure 2.5: Virgin Mobile South Africa selected data tariffs
  • Figure 2.6: Virgin Mobile South Africa prepaid/postpaid split, 4Q07-4Q08
• Performance and impact on the market
  • Figure 2.7: South Africa, Virgin Mobile and Cell C active subscriptions, 4Q07-4Q08
  • Figure 2.8: South Africa mobile operators' ARPU, 4Q07-4Q08
• Outlook

CHAPTER 3

• ASIA PACIFIC
• Regional market analysis
• Highlights
• Market status
  • Figure 3.1: Asia Pacific, MVNO market status, end-2008
• Market size
  • Figure 3.2: Asia Pacific, selected markets' MVNO subscriptions, 4Q07 and 4Q08
• Market forecasts
  • Figure 3.3: Asia Pacific MVNO subscription forecasts, 2009-2013
• MVNO business models and future MVNO prospects
  • Existing MVNO business models
  • Future MVNO prospects in Asia Pacific
• Australia market analysis
  • Figure 3.4: Australia, SingTel Optus wholesale mobile subscribers, 2Q07-4Q08
  • Figure 3.5: Australia, Vodafone direct subs vs. MVNO subs, 1Q07-4Q08
  • Figure 3.6: Australia, Telstra wholesale mobile SIOs*, 2Q05-4Q08
• MVNO market segmentation
  • Figure 3.7: Australia, Boost Mobile selected rate plans
• Impact of MVNOs on the market
  • Figure 3.8: Australia, Vodafone' s MVNO customers
  • Figure 3.9: Australia, Telstra wholesale revenues, FY05-FY08
• Outlook
• Case study: Crazy John' s
• Relationship with host operator
• Distribution and marketing
• Positioning and service offerings
  • Figure 3.10: Australia, Crazy John' s vs. Vodafone deals
  • Figure 3.11: Australia, Crazy John' s “Crazy Prepaid Plans”
  • Figure 3.12: Australia, Crazy John' s “Crazy Caps” packages
• Performance and impact on the market
  • Figure 3.13: Australia, Crazy John' s vs. Vodafone subscriptions, 4Q08
• Outlook
• Japan market analysis
  • Figure 3.14: Japan, JCI corporate history
• MVNO market segmentation
  • Figure 3.15: Japan, IIJ Mobile' s new residential plans
• Impact of MVNOs on the market
• Outlook
• Case study: Vertu
  • Figure 3.16: Japan, Vertu MVNO ownership
• Relationship with host operator
• Distribution and marketing
• Positioning and service offerings
  • Figure 3.17: Japan, Vertu Club' s services
  • Figure 3.18: Japan, Vertu' s MVNO tariffs, 2Q09
• Handset strategy
  • Figure 3.19: Japan, Vertu' s handset prices
• Performance and impact on the market
• Outlook
• Malaysia market analysis
  • Figure 3.20: Malaysia MVNOs
  • Figure 3.21: Malaysia, U Mobile' s subscriptions, 2Q08-4Q08
  • Figure 3.22: Malaysia, mobile subscriptions and penetration, 4Q07-4Q08
• MVNO market segmentation
• Three more MVNOs plan to start services this year
  • Impact of MVNOs on the market
• Outlook
• Case study: U Mobile
  • Figure 3.23: Malaysia, ownership structure of U Mobile
• Relationship with host operator
• Positioning and service offerings
  • Figure 3.24: Malaysia, U Mobile' s selected voice tariffs
  • Figure 3.25: Malaysia, U Mobile' s Surf with U data tariff
• Performance and impact on the market
  • Figure 3.26: Malaysia, operator net adds, 2Q08-4Q08
  • Figure 3.27: Malaysia, mobile market shares, 1Q08-4Q08
• Outlook

CHAPTER 4

• CENTRAL AND EASTERN EUROPE
• Regional market analysis
• Highlights
• Market status
  • Figure 4.1: Central and Eastern Europe, MVNO market status, end-2008
• Market size
  • Figure 4.2: Central and Eastern Europe, selected markets' MVNO subscriptions, 3Q07 and 3Q08
• Market forecasts
  • Figure 4.3: Central and Eastern Europe, MVNO subscription forecasts, 2009-2013
• MVNO business models
• Poland market analysis
  • Figure 4.4: Poland, MVNO licensees, Mar-03
  • Figure 4.5: Poland' s main MVNOs, May-09
• MVNO market segmentation
• Impact of MVNOs on the market
• Outlook
• Case study: Mobilking
• Positioning and service offerings
• Distribution and marketing
• Relationship with host operator
• Performance and impact on the market
• Outlook
• Russia market analysis
  • Figure 4.6: Russia' s main MVNOs, Jun-09
• MVNO market segmentation
• Impact of MVNOs on the market
• Outlook
• Case study: Prosto dlya obshcheniya
• Positioning and service offerings
  • Figure 4.7: Russia, examples of discount mobile tariffs in Moscow
  • Figure 4.8: Russia, average price per minute (APPM) for leading operators, 1Q08-1Q09
• Relationship with host operator
• Distribution and marketing
• Outlook
• Slovenia market analysis
• MVNO market segmentation
  • Figure 4.9: Slovenia mobile operator market shares, end-2008
• Impact of MVNOs on the market
• Outlook
• Case study: Izimobil
• Positioning and service offering
  • Figure 4.10: Slovenia, Izimobil tariff plan
• Relationship with host operator
• Distribution and marketing
• Performance and impact on the market
  • Figure 4.11: Slovenia, quarterly change in mobile operator market share, 2Q07-4Q08
• Outlook

CHAPTER 5

• LATIN AMERICA AND THE CARIBBEAN
• Regional market analysis
• Highlights
• Market status
  • Figure 5.1: Latin America and the Caribbean, MVNO market status, 1Q09
• Market size
  • Figure 5.2: Latin America and the Caribbean, selected markets'
• MVNO subscriptions, 3Q07 and 3Q08
• Market forecasts
  • Figure 5.3: Latin America and the Caribbean, MVNO subscription forecasts, 2009-2013
• MVNO business models
• Active reselling operators
  • Figure 5.4: Ecuador, Alegro' s mobile subscriptions, CDMA versus GSM, 4Q07-3Q08
• Mexico market analysis
• Maxcom becomes the one and only
  • Figure 5.5: Mexico, Maxcom subs as a percentage of Telefonica
• Moviles and Mexico' s total, 4Q07-4Q08
• MVNO market segmentation
• Impact of MVNOs on the market
• Outlook
• Case study: Maxcom
• Relationship with host operator
• Positioning and service offerings
  • Figure 5.6: Mexico, Maxcom selected voice tariffs
• Performance and impact on the market
  • Figure 5.7: Mexico, Maxcom companywide subscriptions, 4Q07 and 4Q08
  • Figure 5.8: Mexico, Maxcom revenues, 4Q07-4Q08
• Outlook

CHAPTER 6

• MIDDLE EAST
• Regional market analysis
• Highlights
• Market status
  • Figure 6.1: Middle East, MVNO market status, 1Q09
• Market size
• Market forecasts
  • Figure 6.2: Middle East and Africa MVNO subscription forecasts, 2009-2013
• MVNO business models
• Oman market analysis
  • Figure 6.3: Oman mobile subscriptions, 4Q07-4Q08
• MVNO market segmentation
• Impact of MVNOs on the market
• Outlook
• Case study: Friendi Mobile
• Relationship with host operator
• Distribution and marketing
• Positioning and service offering
  • Figure 6.4: Oman selected Friendi tariffs
• Outlook

CHAPTER 7

• NORTH AMERICA
• Regional market analysis
• Highlights
• Market status
  • Figure 7.1: North America, MVNO market status, 1Q09
• Market size
  • Figure 7.2: North America, selected MVNOs in service, 3Q07 and 3Q08
  • Figure 7.3: North America, selected MVNO market shares, 3Q08
• Market forecasts
  • Figure 7.4: North America, MVNO subscription forecasts, 2009-2013
• MVNO business models
  • An epidemic of MVNO failures
• Canada market analysis
  • Figure 7.5: Canada, selected MVNOs
  • Figure 7.6: Canada, selected MVNO subs as % of host MNO' s subs, 4Q07-4Q08
  • Figure 7.7: Canada, MVNO market shares of the total mobile market, 1Q07-4Q08
• MVNO market segmentation
• Impact of MVNOs on the market
• Outlook
• Case study: Virgin Mobile Canada
• Relationship with host operator
• Positioning and service offerings
  • Figure 7.8: Virgin Mobile Canada prepaid plan rates
  • Figure 7.9: Virgin Mobile Canada MyPlan rates
  • Figure 7.10: Virgin Mobile Canada BlackBerry bundles
• Performance and impact on the market
  • Figure 7.11: Virgin Mobile Canada, mobile subscriptions, 4Q05-4Q08
  • Figure 7.12: Virgin Mobile Canada vs. Bell Wireless Affiliates subscriptions, 4Q05-4Q08
• Outlook
• US market analysis
  • Figure 7.13: US, selected MVNO subs as % of host MNO' s subs, 4Q07-4Q08
  • Figure 7.14: US, MVNO market shares of the total mobile market, 1Q07-4Q08
• MVNO market segmentation
• Impact of MVNOs on the market
  • Figure 7.15: US, Sprint Nextel wholesale and total subscriptions, 4Q07-4Q08
  • Figure 7.16: US, AT&T wholesale and total subscriptions, 4Q07-4Q08
• Outlook
• Case study: Kajeet
• Relationship with host operator
• Positioning and service offerings
  • Figure 7.17: US, Kajeet' s selected voice tariffs
  • Figure 7.18: US, Kajeet' s selected data tariffs
• Performance and impact on the market
• Performance and impact on the market
  • Figure 7.19: US, Sprint Nextel CDMA, iDEN and wholesale subscriptions, 2Q07-4Q08
• Outlook

CHAPTER 8

• WESTERN EUROPE
• Regional market analysis
• Highlights
• Market status
  • Figure 8.1: Western Europe, MVNO market status, 1Q09
• Market size
  • Figure 8.2: Western Europe, selected MVNOs in service, 3Q07 and 3Q08
  • Figure 8.3: Western Europe, MVNOs' share of total mobile subscriptions, 3Q08
• Market forecasts
  • Figure 8.4: Western Europe, MVNO subscription forecasts, 2009-2013
• The rise of pan-regional MVNOs
• France market analysis
  • Figure 8.5: France, launch dates of selected MVNO providers
  • Figure 8.6: France, mobile market share of MVNOs, 4Q07-4Q08
• MVNO market segmentation
• Impact of MVNOs on the market
• Outlook
• Case study: NRJ Mobile
• Relationship with host operator
• Distribution and marketing
• Positioning and service offerings
  • Figure 8.7: France, NRJ Mobile, contract tariffs, Mar-09
• Performance and impact on the market
  • Figure 8.8: France, NRJ Mobile, estimated subscriptions and share of total mobile market, 4Q07-4Q08
• Outlook
• Italy market analysis
  • Figure 8.9: Italy, MVNO players, Jun-09
• MVNO market segmentation
• Impact of MVNOs on the market
  • Figure 8.10: Italy, mobile net additions by operator, 2008
• Outlook
• Case study: Poste Mobile
• Positioning and service offerings
• Performance and impact on the market
• Relationship with host operator
• Distribution and marketing
  • Handsets and tariffs
  • Figure 8.11: Italy, Poste Mobile, consumer tariff plans, Mar-09
• Outlook
• Netherlands market analysis
• MVNO market segmentation
  • Figure 8.12: Netherlands, mobile subscriptions and penetration, 1Q08-1Q09
• Impact of MVNOs on the market
  • Figure 8.13: Netherlands, mobile operators' MVNE relationships, Jun-09
  • Figure 8.14: Netherlands, KPN consumer mobile wholesale customers
• and service revenues, 1Q08-1Q09
• Outlook
• Case study: Blyk
• Relationship with host operator
• Positioning and service offerings
  • Figure 8.15: UK, Blyk prices for mobile services, Apr-09
• Performance and impact on the market
• Outlook
  • Figure 8.16: Europe, mobile advertising forecasts by type, 2008-2013
• UK market analysis
  • Figure 8.17: UK, MVNO subscriptions, 1Q08-1Q09
• MVNO market segmentation
• Impact of MVNOs on the market
  • Figure 8.18: UK, market share of MVNO subscriptions, 1Q08 vs. 1Q09
  • Figure 8.19: UK, MVNO subscriptions by operator, 1Q08-1Q09
• Outlook
• Case study: Lycamobile
• Relationship with host operator
• Positioning and service offerings
  • Figure 8.20: Lycamobile UK' s selected international tariffs, Feb-09
• Performance and impact on the market
  • Figure 8.21: UK, mobile operator net additions between end-3Q07 and end-3Q08
  • Figure 8.22: Global, Lycamobile' s launch roadmap, Feb-09
• Outlook

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