Next Gen TV - Benchmark of New Television Services

This publication has been discontinued on November 23, 2011.

Introduction

Abstract

This report provides a detailed benchmark of the offers being marketed by players who are innovating with TV services in the areas of functionality, distribution, content, pricing and usage. An operational typology provides a summary of the key innovations in terms of content, services, software and devices.

Table of Contents

1. EXECUTIVE SUMMARY

2. METHODOLOGY

3. SYNTHESIS

• Key innovations in the area of TV services
• 3.1. Backdrop: TV-Internet convergence
• 3.2. Key innovations
  • Target 1: Enrich online video services
  • Target 2: Bring TV to the Web
  • Target 3: A new generation of interactive services
  • Target 4: Create a new user interface
  • Target 5: Integrate the TV set into the digital home
  • Target 6: Adapt advertising to new TV viewing habits
• 3.3. The different views of TV of the future
  • The "Enhanced TV" view
  • The "Store" view
  • The "Portal" view
  • The "Media Center" view
• 3.4. Recommendations: specifications for the TV service of the future

4. SERVICE INNOVATION

• 4.1. Summary
  • Ad formats
  • Services
  • Content
  • Technology & access methods
  • Business models & sales policy
• 4.2. Case studies
  • 4.2.1. Amazon Video on demand
  • 4.2.2. Blockbuster
  • 4.2.3. Dailymotion
  • 4.2.4. Fancast and Fancast Store (Comcast)
  • 4.2.5. Hulu (NBC Universal, Fox, Disney)
  • 4.2.6. Netflix

5. HARDWARE INNOVATION

• 5.1. Summary
  • Ad formats
  • Services
  • Content
  • Technology & access methods
  • Business models & sales policy
• 5.2. Case studies
  • 5.2.1. Apple TV
  • 5.2.2. Archos
  • 5.2.3. BLOBbox (TVLOB)
  • 5.2.4. Slingbox & SlingCatcher (Sling Media group/EchoStar)
  • 5.2.5. TiVo DVR (Digital Video Recorder)
  • 5.2.6. Vudu
  • 5.2.7. Xbox Live Marketplace (Microsoft)
  • 5.2.8. Zillion TV

6. SOFTWARE INNOVATION

• 6.1. Summary
  • Ad formats
  • Services
  • Content
  • Technology & access methods
  • Business models & sales policy
• 6.2. Case studies
  • 6.2.1. BBC iPlayer
  • 6.2.2. Boxee
  • 6.2.3. Joost
  • 6.2.4. Orb MyCasting
  • 6.2.5. Sky Player (BSkyB)
  • 6.2.6. Yahoo TV Widgets

For each case study:

• Coverage - geographical areas where the service is available
• Service launch data and the main developments since its creation
• Detailed description of the offer
  • Offer / Features
  • Access / Terminal
  • Nature and source of the content
  • Format
• Business and pricing models
  • Price of the service
  • Price of service transactions
  • Place/role of the service in the operator' s business
• Consumption/take-up

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