3D Web

Published by	IDATE
Published	February, 2010	Product code	114234
Content info	50 pages
Price	US $ 3500 PDF by E-mail (1-5 User License)

Introduction
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3D Web published by IDATE in February, 2010. This report consists of 50 pages and the price starts from US $ 3500.

Introduction

Abstract

This report explores the technological and economic environment of the 3D Web, from the partial use of 3D to fully three-dimensional universes. It identifies the services that are key to enabling the migration to 3D: e-commerce, mapping, serious gaming..... and offers a close-up look at virtual worlds, using original business models for buying virtual goods, and at augmented reality, the next central 3D application on mobile devices.

Key questions

What are the current and future key 3D technologies on the Web?
What business models do virtual worlds employ?
What lessons can we take from 3D developments in other industries : gaming, CAD, etc.?
Which Web services are the most likely to migrate to 3D?
How are the Internet' s leading players positioning themselves with respect to 3D?
Will the Web go fully 3D?

1. Executive Summary

1.1. Emerging 3D Web applications
1.2. Development of new business models for the Web
1.3. Content creation the main obstacle to broader deployment

2. Introduction

3. Technologies

3.1. Technological value chain
3.2. Formats and standards
3.3. Technological issues
3.4. Types of solution
3.5. Positioning of the key players
3.6. Technical impact on the networks
3.7. Technological roadmaps
3.8. 3D on mobile

4. Virtual worlds

4.1. Framework data
- 4.1.1. An evolving phenomenon
- 4.1.2. Relative success compared to the core Web 2.0 applications
4.2. Market segmentation
- 4.2.1. Virtual world demographics
- 4.2.2. Virtual world positioning
4.3. Overall value chain of virtual worlds
- 4.3.1. Value chain
- 4.3.2. Player profiles
- 4.3.3. Influential players
4.4. Development outlook

5. Major 3D Web markets aside from virtual worlds

5.1. Massively multiplayer online games
- 5.1.1. Definition of MMOG and persistent universes
- 5.1.2. The massively multiplayer online game market
- 5.1.3. Constantly evolving business models
- 5.1.4. Top MMOG market players
5.2. Geographical representation
- 5.2.1. Navigation and driving directions
- 5.2.2. Local searches via directories and city guides
- 5.2.3. Is 3D a real plus?
5.3. Virtual tours
- 5.3.1. Travel/tourism
- 5.3.2. Real estate
5.4. E-learning and serious gaming
- 5.4.1. The serious games market
- 5.4.2. A new generation of educational tools
- 5.4.3. Some prospects
5.5. E-commerce
- 5.5.1. 3D and the challenges of e-commerce: enhancing the shopping experience to stimulate sales
- 5.5.2. The different types of 3D e-commerce services
- 5.5.3. Deploying 3D e-commerce services
- 5.5.4. Limitations of 3D
- 5.5.5. Trends
5.6. A new way to browse the Web

6. Business models associated with the 3D Web

6.1. General information
6.2. Advertising
- 6.2.1. Types of advertising
- 6.2.2. Involvement of brands and media
- 6.2.3. Measurement tools still poorly adapted
6.3. Subscriptions
6.4. Virtual goods and micro-transactions
- 6.4.1. Virtual and dematerialised goods and services
- 6.4.2. Leading players and the largest market: Asia shows the way
- 6.4.3. Virtual currency
- 6.4.4. Means of payment
- 6.4.5. Conclusion
6.5. Indirect revenue/bundles

7. Outlook

7.1. Augmented reality
- 7.1.1. What is augmented reality?
- 7.1.2. Amazing applications.... still a rarity?
- 7.1.3. Augmented reality on mobile handsets
7.2. Main issues and challenges of the 3D Web
- 7.2.1. Creating 3D content
- 7.2.2. Interoperability
- 7.2.3. Integration of 3D Web technologies
- 7.2.4. Metrics
- 7.2.5. Elements specific to virtual worlds
7.3. Development of the 3D Web

Tables and figures

Table 1: Examples of virtual worlds aimed at the under 15 set
Table 2: Examples of toy-based virtual worlds
Table 3: Examples of virtual worlds that act as social networks
Table 4: Examples of thematic virtual universes
Table 5: Examples of virtual worlds for adults
Table 6: Examples of virtual world platform providers
Table 7: Examples of providers of applications that can be integrated into virtual worlds
Table 8: Examples of companies that specialise in the creation of content for virtual worlds
Table 9: Examples of agencies that specialise in virtual worlds
Table 10: Asia' s top virtual worlds
Table 11: Examples of players offering collaborative work solutions for business, based on virtual worlds
Table 12: Number of new online title releases
Table 13: Average online video game development costs ($ million)
Table 14: Online market (EUR million), 2009-2013
Table 15: Active online gamers (million), 2009-2013
Table 16: Spending on advertising in online games, by region (EUR million)
Table 17: The top MMOG developers and publishers
Table 18: Main online map and driving direction sites
Table 19: A selection of serious games specialists
Table 20: Cost of a serious game depending on technical and educational choices
Table 21: Examples of virtual shops and malls
Table 22: Assessment of the effectiveness of the feature
Table 23: E-commerce leaders' positioning with respect to 3D
Table 24: Business models of the main virtual worlds and online games
Table 25: Examples of brand integration into virtual worlds
Table 26: Examples of partnerships between media companies and virtual worlds
Table 27: Examples of virtual worlds that offer a premium subscription
Table 28: Types of items sold on 3D sites
Table 29: Revenue generated by a selection of virtual worlds and instant messaging services
Table 30: Examples of virtual currencies
Table 31: Payment methods used by the different sites
Table 32: Examples of augmented reality applications for mobile handsets

Figure 1: Virtual world segmentation by average user age and number of active visitors
Figure 2: Value chain for virtual worlds designed to be a source of revenue
Figure 3: Types of 3D Web offering: virtual world, 3D Web browsing, objects and avatars
Figure 4: 3D Web technological value chain
Figure 5: 3D Web Solutions
Figure 6: The Onlive offer
Figure 7: Mobile 3D software architecture
Figure 8: Growth of the number of virtual worlds on the Internet
Figure 9: Growth of the total number of registered and active users worldwide
Figure 10: Growth of the number of unique visitors from the United States on a selection of virtual world sites, July 2006-July 2008
Figure 11: Increase in time spent on Second Life, 2006-2009
Figure 12: Main reasons why people go on Second Life
Figure 13: Comparison of the number of unique visitors on social networking sites, video sites and virtual worlds in 2008
Figure 14: Comparison of the increase in the time spend on Web 2.0 sites and virtual worlds in the UK, December 2007 and December 2008
Figure 15: Breakdown of the average age of virtual world users
Figure 16: Male/female breakdown of virtual world users
Figure 17: Virtual world segmentation by average user age and number of active visitors
Figure 18: The virtual universe of Club Penguin
Figure 19: Webkinz stuffed animals, from real to virtual
Figure 20: The Habbo virtual universe
Figure 21: World of Cars, the virtual universe according to Disney
Figure 22: MTV, vMTV and VLES virtual worlds
Figure 23: Screen captures of Mycosm and Blue Mars
Figure 24: The virtual universe of Second Life
Figure 25: Technological value chain of virtual worlds
Figure 26: Value chain for virtual worlds sustained by advertising
Figure 27: Value chain for virtual worlds designed to be a source of revenue
Figure 28: Examples of virtual worlds created with the Multiverse platform
Figure 29: Examples of Justin Timberlake-branded virtual goods created by Virtual Greats
Figure 30: Orange Island in Second Life
Figure 31: Mattel' s Barbie Girls
Figure 32: Yahoo!' s Avatar Towns
Figure 33: Google Lively, the virtual world according to Google
Figure 34: Integration of a YouTube video in Small Worlds
Figure 35: Integration of Vivaty in Facebook and AIM
Figure 36: zOMG!, the MMORPG integrated into Gaia Online
Figure 37: Mini Life: Cyworld' s 3D universe
Figure 38: Second Life used by IBM as a collaborative work platform
Figure 39: Integration of a 3D environment in IBM' s Lotus Sametime
Figure 40: Main types of MMOG
Figure 41: Number of active massively multiplayer online gamers
Figure 42: Active World of Warcraft subscriptions around the globe
Figure 43: World of Warcraft (Activision Blizzard) - Screenshot
Figure 44: World of Warcraft (Activision Blizzard) - In-game character
Figure 45: World of Warcraft Servers
Figure 46: Market share of the main online map sites in the United States, in September 2008
Figure 47: New York in 3D on Bing Maps via Virtual Earth
Figure 48: Use of Google Earth in the USA and the UK
Figure 49: New York City in 3D in Google Earth
Figure 50: PagesJaunes "Ville in 3D" application
Figure 51: Difference between a 90° overhead and a bird' s-eye view
Figure 52: Integration of Street View in Google Maps
Figure 53: Representation of the Coliseum in Rome in Google Earth
Figure 54: Virtual tour of a hotel on Expedia.com via a 360° panoramic photo
Figure 55: 3D modelling of the city of Cannes
Figure 56: Virtual property tours
Figure 57: Areas of application for serious games
Figure 58: Pulse!, a serious game for training medical interns
Figure 59: Réseaux, a 3D serious game for construction workers and students
Figure 60: Hair-Be12, L' Oréal' s online serious game
Figure 61: Entre2, serious game developed by Daesign to train managers in job interviewing
Figure 62: America' s Army, the first MMO serious game in 3D
Figure 63: PowerUp, an educational MMO serious game from IBM
Figure 64: Example of a virtual agent designed by Virtuoz for an e-commerce site
Figure 65: Virtual models on Lands' End
Figure 66: Comparison between the real model and the standard virtual model
Figure 67: Ability to view a pair of glasses in 3D
Figure 68: Design of a customised product in 3D on Lego Factory
Figure 69: Virtual bookshop on Kinset
Figure 70: The Kinset universe
Figure 71: 3D features installed by e-commerce sites
Figure 72: Amazon Window Shop
Figure 73: Search-cube: 3D search engine
Figure 74: IMUV and communication in 3D
Figure 75: Web browsing according to Yoowalk
Figure 76: Integration of avatars into Web pages according to Weblin and RocketOn
Figure 77: Breakdown of virtual worlds' revenue sources in 2008
Figure 78: Evolution of virtual worlds' revenue sources, 2008-2009
Figure 79: Integration of advertising in Second Life
Figure 80: Showing the trailer for the film 300
Figure 81: Examples of brands integrated into There.com
Figure 82: Partnership between NBC and Habbo for the TV series, Heroes
Figure 83: Integration of American Idol into Habbo
Figure 84: SL Business Directory' s Guaranteed Visitors programme
Figure 85: Growth of the number of virtual world users who pay for a subscription
Figure 86: Paid subscription formulas for Club Penguin in the US
Figure 87: MMO Ragnarok Online shifts to Free2Play
Figure 88: Example of meditation-related virtual goods that can be bought on IMUV
Figure 89: NBA branded jerseys
Figure 90: LG electronics shop in Cyworld
Figure 91: Virtual goods in 2D and 3D
Figure 92: Gateway on Webkinz between the site for kids and the e-store for parents
Figure 93: Examples of prepaid cards
Figure 94: Payment methods offered by Habbo
Figure 95: From the physical to the virtual on Webkinz
Figure 96: Licensed products on the Club Penguin site
Figure 97: Nike' s 3D customisation portal
Figure 98: Barbie Girl website
Figure 99: Examples of Spore creatures
Figure 100: Image processing based on markers for augmented reality applications
Figure 101: Topps 3D collector cards and the Eye of Judgement game on PS3
Figure 102: Use of augmented reality for marketing purposes
Figure 103: The USPS Virtual Box simulator
Figure 104: ARhrrrr, prototype of a mobile game based on augmented reality
Figure 105: Layar application based on augmented reality for mobiles operating on Android