Drawing on a wide selection of publications on new generation TV services,
this report deepens our forward-looking analysis of tomorrow' s video markets.
Starting with a scenario-based approach, IDATE offers readers its own
figure-backed scenario of choice for 2020, along with an in-depth analysis of
the way value will be newly distributed between the different TV industry
players: producers, networks and distributors/broadcasters.
- What weight will each of the TV distribution networks have in .the
equation? Will DTT and satellite remain relevant?
- What degree of competition between live TV and new services? Will
Netflix make it in Europe?
- What impact will the Internet have on TV' s revenue models? What are
the key sources of new growth?
- What impact will the Internet have on programme production? Can
Europe' s production industry hold its own against American studios?
- What changes will we see in the value chain? Can the networks
compete with Amazon and iTunes?
Market data 2010-2020 for each of the countries examined:
- Japan, USA, France, Germany, Italy, Spain, the UK
World OTT market 2010-2020
according to the 4 scenarios (million € )
Global market for new TV services
Benchmark scenario 2010-2020 (million € )
Table of Contents
3. 2010: Current state of affairs
- The open Web
- Managed networks and live services
- The new TV services market
4. 2020: Competing distribution channels
- Access: managed networks vs. the open Web
- Devices: connected TVs
- Growing trend: cord-cutting
- Conclusion: new configurations for accessing video content
5. 2020: Changes in the video offering and their effect on viewing habits
- A time of major growth for TV networks' solutions
- A broad and diverse online selection
- Internet changing viewing habits
- Live TV audience stagnating
- Conclusion: live TV vs. video consumption
6. 2020: Revenue models being re-examined
- Pay-TV the main source of growth
- Fragmented TV audience and shrinking ad revenue
- Online video destroying advertising value
- Do paid online models have a future?
- Piracy anticipating market needs
- Conclusion: a sustainable online model
7. 2020: New programme distribution windows
- Network programming evolving
- Live TV streams under assault
- More and more distribution windows
- Major imbalance in production financing
- Conclusion: the new distribution sequence
8. 2020: A revamped value chain
- Competition over distribution
- Ad brokering: highly coveted by new entrants
- Conclusion: broadcasters' role being weakened
9. 2020: Long-term outlook
- Scenario 1: “Managed networks win the day”
- Scenario 2: “Advertising goes OTT”
- Scenario 3: “Cord-cutting"
10. 2020: The IDATE scenario
- Based on the three extreme scenarios...
- ... IDATE offers its core scenario
11. 2020: revenue sharing
- Changes in how value is shared in the advertising market
- Changes in how value is shared in the pay-TV market
- Conclusion: TV network growth being shaped by how the online industry
- Introduction (Chap. 1 to 3)
- Key factors and uncertainties (Chap. 4 to 8)
- Scenarios & Strategies (Chap. 9 to 11)
Note: This PowerPoint (PDF) file is part of a report that includes:
- An Executive Summary in PDF format
- An Excel database on TV and video markets up to 2020