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Connected TV: Services & Interfaces - Players - Strategies - Market Forecasts

  • Published:
  • 55 Pages
  • IDATE

This study analyses the service offerings and the various connected TV interface models. It examines the positioning and strategies of the major players of connected TV. It also provides forecastsfor the market of OTT video services on TV by 2016 in the majorcountries and internationally.

Report's key questions

  • Services on connected TV: what role for international and local brands?
  • Interfaces: portals, widgets or search engines?
  • The new control tools: what role for tablets?
  • The key positionings of connected TV offerings: complement or competition with TV channels?
  • What differences between the North American and European markets?
  • What evolution in the relationship between rights holders and TV channels?
  • Will network operators adopt the OTT services?
  • What is the impact of connected TV on the global broadcasting market?

EXTRACTS

Positioning of the offerings of the promoters of connected TV

Global market for connected TV
services 2011-2016, millions EUR

Source: IDATE - World Connected TV Market - February 2012

Breakdown of the market value of OTT
video services on TV in 2016

Source: IDATE - World Connected TV Market - February 2012

Table of Contents

1. Executive Summary

2. Methodology

3. Services and interfaces

  • 3.1. The services of connected TV
    • 3.1.1. Typology of services
    • 3.1.2. Video services
    • 3.1.3. Internet services: offerings centered on the global brands of the Web
  • 3.2. The client interface
    • 3.2.1. The essential asset of any connected TV solution
    • 3.2.2. The client interface models
    • 3.2.3. Positionings of connected TV offers
  • 3.3. What control tool for connected TVs?
    • 3.3.1. The traditional remote control: a limited device
    • 3.3.2. New generation controls
    • 3.3.3. Voice and gesture recognition devices
    • 3.3.4. The control of connected TV by a third, or ‘companion’ device
  • 3.4. What risks for the user experience?

4. The players of connected TV

  • 4.1. Overview
  • 4.2. Producers and rights holders
  • 4.3. TV broadcasters
  • 4.4. Network operators
    • 4.4.1. Broadcast network operators
    • 4.4.2. Bi-directional network operators
  • 4.5. The Web players
    • 4.5.1. Operators of cloud-based distribution platforms
    • 4.5.2. Publishers of Web services
  • 4.6. Manufacturers of connectable boxes
    • 4.6.1. Manufacturers of set-top boxes
    • 4.6.2. Manufacturers of digital media boxes
  • 4.7. Manufacturers of consumer electronics
  • 4.8. Partnership approaches vs. development of proprietary integrated services
    • 4.8.1. The favoured partnership approaches
    • 4.8.2. Towards the development of proprietary services?

5. Market forecasts for OTT video services on TV

  • 5.1. Key growth drivers
  • 5.2. Market forecasts
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