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World Internet Markets

  • Published:
  • report+database
  • IDATE
Notice
This publication has been discontinued on June 14, 2014.

Abstract

Report's key questions

  • What is the balance between the growth of Internet usage and revenue generation? Is the imbalance widening or narrowing?
  • Which regions and countries dominate the Internet market today? Will Asia show the highest growth and eventually dominate the market?
  • Who benefits from the current growth? Are we moving towards an oligopoly?
  • How will the key uses of the Internet evolve? How is the mobile Internet market evolving?
  • What are the trends amongst the leading Internet markets: search engines, advertising, e-commerce, video, social networks, mobile applications and LBS?
  • How are the two main revenue generators for the Internet - advertising and direct paid revenue - shaping the market and how will they evolve?

Database

Regions and countries covered

  • World
  • Europe-27
  • Europe-5
  • Asia-Pacific
  • USA
  • UK
  • France
  • Germany
  • Italy
  • Spain
  • Japan
  • South Korea
  • China

Data

Actuals: 2008-2011 - Estimates: 2012 - Forecasts up to 2016

  • Access fixed and mobile: Internet subscribers (breakdown by volume, AGR & density)
  • Internet usages fixed & mobile: Internet users (breakdown by volume, AGR & penetration)
  • Search fixed & mobile: Internet searchers (breakdown by volume, AGR, Search usage -%among Internet users)
  • E-commerce: fixed E-buyers (breakdown by volume, AGR, %among internet users), E-commerce revenues (million EUR) , M-commerce revenues
  • Social Networks (including virtual worlds) fixed & mobile: Social networkers (breakdown by volume, AGR, Social network usage %among fixed & mobile Internet users) - Social Networking revenues (breakdown by paid and advertising)
  • Video OTT fixed: Users (volume, AGR, % among fixed internet users), advertising revenues (breakdown by premium on demand and short clips), paid revenues (breakdown by SVoD & VoD)
  • Advertising: Online advertising revenues (breakdown by Display, Search and other online ad revenues), total media ad revenues, share of mobile ad revenues (million EUR)
  • Mobile Applications: revenues for downloads, subscriptions & in-app purchases (million EUR)

Table of Contents

1. Key findings: the Internet Economy

2. Worldwide Internet Usage

  • 2.1. Internet user growth expected to continue apace, especially on mobile
    • 2.1.1. Number of Internet users
    • 2.1.2. Internet penetration
  • 2.2. Evolution of popular applications
    • 2.2.1. Search to remain the most popular fixed online activity
    • 2.2.2. Search and social networking lead mobile usage

3. Key Internet Players

  • 3.1. Google: King of search also the king of diversity
    • 3.1.1. Continuing to lead the Internet with diversified services
    • 3.1.2. But advertising still the main source of income
  • 3.2. Facebook: Working to monetise users
    • 3.2.1. Monetisation is still an issue for the social networking giant
    • 3.2.2. From solely advertising to a more hybrid approach
  • 3.3. Amazon.com: successfully shifting to various digital media
    • 3.3.1. Evolving to provide digital content and 3rd party tools
    • 3.3.2. Resulting in healthy year-on-year annual turnover
  • 3.4. Apple: En route to lead mobile Internet
    • 3.4.1. Majority of sales through devices, with mobile becoming evermore important
  • 3.5. Comparison of content per-user revenue for Google, Apple and Facebook
    • 3.5.1. Google increasing, Apple decreasing, and Facebook rather lagging behind

4. Online search

  • 4.1. Online search: usage
    • Fixed search: saturated
    • Mobile search: the new growth engine
  • 4.2. Online search: revenue
    • USA dominates search market
    • The UK dominates in terms of per-user revenue

5. E-Commerce

  • 5.1. Usage and revenue
    • 5.1.1. Online shoppers
    • 5.1.2. E-commerce revenue
  • 5.2. Revenue per online shopper and m-commerce
    • 5.2.1. Revenue per online shopper
    • 5.2.2. Share of m-commerce

6. Social Networks

  • 6.1. Social networks: usage
    • Social network on the fixed Web
    • Social network on the mobile
  • 6.2. Social networks: revenue
    • Ad revenue on social networks
    • Social networks' fee-based revenue

7. Online Video

  • 7.1. OTT video on the fixed Web: usage
    • China has most users and will have highest growth
    • A mature market: growth to come from emerging regions
  • 7.2. OTT video on the fixed Web: revenue
    • USA dominates video ad market; all countries to grow
    • USA also tops fee-based revenue

8. Mobile apps and LBS

  • 8.1.Mobile apps and LBS: usage
    • China has the most users and will have highest growth
    • Mobile LBS: a limited penetration
  • 8.2. Mobile apps and LBS: revenue
    • Asia dominates the mobile apps market
    • Asia and US at the top of the mobile LBS market

9. Online Advertising

  • 9.1. Online advertising
    • Online advertising revenue
    • Online advertising's share of total media advertising
  • 9.2. Mobile advertising
    • Mobile online advertising
    • M-advertising's share of total online ad revenue
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