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World Television Market

  • Published:
  • IDATE

Abstract

Terrestrial - Satellite - Cable - IPTV - Markets & Data 2008-2017

This report provides readers with a detailed look at a sector on the precipice of unprecedented upheaval. It reveals the chief forces driving the industry's growth and transformation - exploring key market trends and supplying volume and revenue forecasts up to 2017.

Database structure

Indicators by country

  • Access and usage indicators
  • Households' main television access mode: terrestrial, satellite, cable, IPTV
  • Digitization levels: analogue/digital split for each access mode
  • Pay-TV penetration: pay-TV/free-to-air only split
  • Customer numbers for the main pay-TV services
  • Audience figures for the top TV channels for a selection of countries

Table of Contents

Executive Summary

  • Key trends
  • Cable, number one purveyor of TV programming
  • Europe by no means a homogenous landscape
  • Despite real disparities, digital TV in over 50% of homes
  • USA: the world's biggest TV market
  • The UK and Germany share top spot in Europe
  • Strong correlation between TV access mode and pay-TV adoption rates

Methodology

  • Indicators by country
  • Definitions
  • Pay-TV segmentation
  • Sources

TV access modes

  • TV access worldwide
  • Terrestrial TV's structural decline
  • Emerging markets: cable driving growth
  • The biggest cable TV markets
  • The rise of satellite
  • The biggest satellite TV markets
  • Limits of IPTV penetration
  • The biggest IPTV markets
  • The the future of access modes

Digital TV

  • Half of all households worldwide have access to digital TV
  • Forces driving the progress of digital TV
  • Timetable for the digital switchover worldwide
  • Digital TV penetration levels in the biggest markets
  • The future progress of digital TV

TV industry revenue

  • Growth of TV revenue worldwide
  • GDP vs. TV market growth
  • Growth of household spending on TV services
  • Growth of pay-TV revenue
  • TV access and premium services
  • Growth of TV ad revenue
  • TV revenue growth

The TV industry's top players

  • The top TV industry players
  • Geographical location of the world's top TV industry players
  • Pay-TV providers' international expansion

Figures & tables

  • Breakdown of the globe's TV households by access technology, 2012
  • Breakdown of TV households in the biggest European markets by access technology, 2012
  • Digital TV penetration worldwide in 2012
  • Breakdown of TV market revenue in 2012
  • Breakdown of TV market revenue in the biggest European markets in 2012
  • Pay-TV penetration rates worldwide in 2012
  • Change in TV access modes worldwide, 2009-2013
  • TV households worldwide in 2012
  • Change in terrestrial TV households' share of the global total, 2009-2013
  • Regional TV access mode split in 2012
  • Cable's penetration of TV households in 2012
  • Veteran markets' and BRIC nation households' contribution to the increase in cable households between 2009 and 2012
  • National rankings in terms of cable households, 2009, 2012-2013 & 2017
  • National rankings in terms of cable TV penetration, 2009, 2012-2013 & 2017
  • Change in households' TV access modes worldwide, 2009-2012
  • Growth of FTA satellite and satellite pay-TV households worldwide, 2009-2013
  • National rankings in terms of satellite TV households, 2009, 2012-2013 & 2017
  • National rankings in terms of satellite TV penetration, 2009, 2012-2013 & 2017
  • Change in IPTV's share of TV households worldwide, 2009-2013
  • Growth of IPTV households in the top European markets and in the US, 2009-2013
  • National rankings in terms of IPTV households, 2009, 2012-2013 & 2017
  • National rankings in terms of IPTV penetration, 2009, 2012-2013 & 2017
  • Forecast change in viewers' choice of TV access channel, 2013-2017
  • Growth of digital TV penetration worldwide, 2009-2013
  • Regional digital TV penetration in 2012
  • Comparison of digital TV and pay-TV penetration worldwide in 2012
  • Growth of digital TV penetration worldwide by access mode
  • Timetable for terrestrial broadcasting networks' switchover to digital
  • 10 biggest TV markets, 2009, 2012-13 & 2017
  • Top 10 countries in terms of digital TV households, 2009, 2012-13 & 2017
  • Forecast evolution of digital TV penetration worldwide, 2012 & 2017
  • Breakdown of TV revenue by source, 2009-2013
  • Regional split for global TV revenue in 2012
  • Comparison of global TV revenue and GDP growth, 2009-2013
  • TV revenue's share of regional GDP, 2009-2013
  • TV households' spending on TV services by region in 2012
  • Growth in spending per pay-TV household, 2009-2013
  • Growth of pay-TV households worldwide by type of network 2009-2013
  • Regional pay-TV revenue growth, 2008 & 2012
  • Breakdown of pay-TV households by type of service in Japan, Germany, France and Italy, in 2012
  • Breakdown of pay-TV revenue by type of service in Japan, Germany, France and Italy, in 2012
  • Regional growth of TV ad revenue, 2009-2012
  • Breakdown of ad revenue by media and by region, in 2012
  • Forecast growth of TV market revenue by source, 2012-2017
  • Top TV industry companies, by revenue
  • Top 20 TV market players in 2011, by annual revenue
  • Geographical footprint of pay-TV providers DirecTV, Canal+ and Modern Times Group (MTG) at the end of 2011
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