Mobile TV Solutions

Published by	IDATE
Published	August, 2008	Product code	72294
Content info	75 pages
Price	Not Available

Introduction
Related Reports

This publication has been discontinued on November 23, 2011.

Introduction

Abstract

This report details the different technical options available to deliver mobile video and the challenges in the delivery chain. Focusing on the Content Delivery Solutions / platform, it presents key players' positioning , main mobile TV deployments and contracts. Finally it covers the challenges of facilitating market development while highlighting new alternative mobile video delivery solutions.

Key questions

What are the mobile TV solution trends?
What are the bottlenecks of the mobile content delivery technical chain?
Will quality of service be the main differentiator?
Who are the leading solution vendors and how are they positioning themselves?
What are the technical challenges for operators and service providers?
Will open mobile video solutions develop and what impact will they have on the mobile TV solutions market?

1. Introducing Mobile TV

1.1. Multiplication of wireless technologies
- 1.1.1. Cellular and BWA technologies
1.2. Mobile TV technologies
- Mobile TV: linear or on-demand content
- Main mobile TV technologies
- 1.2.1. Dedicated terrestrial-only broadcast solutions
  - DVB-H
  - ISDB-T
  - DMB-T
  - Media-FLO
- 1.2.2. Combined terrestrial and satellite technologies
  - DMB-S
  - DVB-H+/DVB-SH
- 1.2.3. Mobile cellular telecom solutions
  - Architecture for mobile TV over 3G networks
  - MBMS/BCMS
  - TDtv
- 1.2.4. Technical specifications
- 1.2.5. Next Generation Mobile TV distribution
  - 4G: focus on LTE and WiMAX
  - Growth of hybrid solutions

2. The mobile content delivery technical chain

2.1. Content creation
2.2. Content platform
2.3. Delivery system
2.4. Network delivery
2.5. Terminal
2.6. Overview of DRM technologies
- The DRM solution
- DRM standard bodies
- Proprietary solutions

3. Mobile TV technologies: market trends by region

3.1. Europe
- 3.1.1. Cellular-based video still drives the market
- 3.1.2. DVB-H won the terrestrial mobile TV race
  - DVB-H promotion by European heavyweights.....
  - .....and the European Union
- 3.1.3. Alternative terrestrial broadcasting solutions
  - MediaFLO buys spectrum in the UK
  - DAB-IP from BT Movio
3.2. North America
- 3.2.1. Cellular -based video solutions in US
- 3.2.2. MediaFLO leads terrestrial dedicated broadcasting in US
  - MediaFLO: the choice of the Tier 1 community
  - DVB-H: the challenger?
- 3.2.3. Mobile satellite -based solutions to develop
3.3. Asia
- 3.3.1. Cellular-based video service
  - Japan
  - Korea
  - China
  - Australia
- 3.3.2. Broadcast standards co-exist
  - Japan
  - Korea
  - China
  - Rest of Asia
3.4. Rest of the World
- 3.4.1. Africa - Middle East
- 3.4.2. Latin America

4. Key players analysed

4.1. Multi-platform players
- 4.1.1. Alcatel Lucent
- 4.1.2. Ericsson
- 4.1.3. Huawei
- 4.1.4. Motorola
- 4.1.5. Nokia Siemens Networks
- 4.1.6. Thomson Grass Valley
4.2. Mobile CDS Specialists
- 4.2.1. MobiTV
- 4.2.2. NextWave / PacketVideo
- 4.2.3. Nunet
- 4.2.4. Qualcomm
4.3. Head-end/encoding platforms
4.4. Advanced mobile TV services

5. Issues at stake

5.1. Consumption environment could drastically affect selection of mobile TV solutions
5.2. Frequency availability and investments
- Frequencies in Europe
- Broadcast or cellular mobile delivery systems involve different levels of investments
5.3. Multi-platform solutions, ready for takeoff?

6. Alternative mobile TV solutions

6.1. Web-based Mobile TV solutions
- WiFi/ WiMAX for outdoor reception
6.2. Indoor and sideloading mobile TV
- WLAN, femtocells: indoor solutions?
- Sideloading
6.3. ‘Off-network' mobile TV solution
- Stand alone terminals
6.4. Any opportunities for open platforms?
- On-net cellular video
- Unlimited data plan
- Dedicated broadcast networks
- Off-network solutions

7. Guidelines

List of Tables and Figures

Table 1: Main characteristics of 3G cellular technologies
Table 2: Characteristics of BWA technologies
Table 3: Overview of mobile TV technologies
Table 4: TDtv characteristics
Table 5: Characteristics of selected mobile TV technologies
Table 6: List of OMA DRM providers
Table 7: Cellular mobile TV deployments in Europe
Table 8: Broadcast mobile TV deployments in Europe
Table 9: Mobile TV solutions in Canada
Table 10: Cellular video offerings over 3G networks in the US
Table 11: US broadcast TV mobile services deployments
Table 12: DVB-(S)H trials in the US
Table 13: Cellular-based TV mobile services in Asia
Table 14: Broadcast Mobile TV deployments in Asia
Table 15: DVB-H deployments in Asia
Table 16: Mobile TV deployments in Africa
Table 17: Mobile TV deployments in Latin America
Table 18: MobiTV per OS Platform
Table 19: Synthesis: Solutions providers positioning
Table 20: Femtocell basics
Table 21: Mobile Content Consumption: iPhone, Smartphone and Total Market: January 2008

Figure 1: Overview of wireless technologies
Figure 2: Overview of a DVB-H network
Figure 3: Overview of the MediaFLO network
Figure 4: DVB-SH - Mobile TV
Figure 5: Architecture for mobile TV over 3G networks
Figure 6: MBMS
Figure 7: MBMS/CMB technology overview
Figure 8: TDD spectrum
Figure 9: TDtv Network
Figure 10: Transition to next-generation mobile networks
Figure 11: Evolution of mobile TV distribution
Figure 12: Mobile Content Delivery Technical Chain
Figure 13: Traffic evolution in the backhaul network and supporting technologies
Figure 14: Software stack layer segmentation for handsets
Figure 15: Illustration: Expway solution for Terminal manufacturers
Figure 16: Service management and applications for mobile TV. Illustration, Vantrix solution
Figure 17: DRM Ecosystem Architecture
Figure 18: Schematic of the NDS DRM system
Figure 19: Mobile TV standards Trends by region
Figure 20: ‘VCast mobile TV' deployment
Figure 21: 3G deployments in Africa
Figure 22: Alcatel Lucent, Mobile TV architecture
Figure 23: Alcatel' s ecosystem
Figure 24: Huawei Mobile strategy
Figure 25: Huawei solution architecture
Figure 26: Motorola GAMA solution
Figure 27: Thomson mobile TV content delivery solution
Figure 28: Thomson mobile TV content delivery solution
Figure 29: MediaFLO CDS
Figure 30: MediaFLO mobile TV architecture
Figure 31: SmartVision multi-platform solution
Figure 32: Mobile TV Web based
Figure 33: Orblive on iPhone
Figure 34: New scope of Mobile TV solutions